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Latest / Sorry, It’s Discontinued: Celebrating the World of Retail, the Retail Associates Who Keep It Going, and the Stores and Brands We Love

The Fragrance Floor: Chaos, Charm, and Competition Behind the Counter

You can smell it before you walk through the door — the scent of luxury, competition, and pure chaos. In this episode of Sorry, It’s Discontinued, Hilary dives into the fascinating world of fragrance: where brands battle for attention, associates fight for their goals, and every bottle tells a story.

From billion-dollar perfume houses to niche boutiques like The Scent Room in Dallas, Hilary unpacks what makes fragrance one of beauty’s fastest-growing — and most emotional — industries.

💋Have a discontinued favorite or retail story? Share it with Hilary here!

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