#49 Oren Falkowitz: Moving The Farm, Not The Food

Going Direct Conversations · Jan 20, 2026 · 1h 2m

I sit down with Oren Falkowitz, co-founder and CEO of Area 2 Farms, to discuss how he’s working to fix America’s food system by building hyper-local, soil-based, automated indoor farms that bring food production back to where people live. Oren has a very unique approach that combines local production and local distribution under one roof. We explore why moving the farm, not the food, is the future.

Enjoy!

Watch on YouTube; listen on Spotify or Apple Podcasts

Recording date: November 26, 2025

Chapters:

00:00 Introduction

02:03 What’s Wrong With Our Soil?

03:35 The Importance Of Soil Health…