Convene Series: Rethinking Sponsorships and Exhibitions with Sean Soth and Dan Cole: Building ROI, Trust, and Value in 2026
This season has been kindly sponsored by Visit Spokane. Go to VisitSpokane.com to learn more.
Sponsorship and exhibition models are evolving fast — and the old “pay-to-play” mindset no longer cuts it. In this episode, Sean Soth, President at Hi-Fidelity Group, Inc., and Dan Cole, Sr. Director, Exposition Sales at AVIXA’s InfoComm, share how event professionals can meet sponsors’ rising ROI expectations, design bespoke activations, and strengthen long-term partnerships through data, collaboration, and trust.
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