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Coca-Cola’s Global Brand Refresh | Birmingham News
Coca-Cola is revamping its global branding with a bold visual refresh across 200+ markets, reintroducing the classic vertical logo on iconic red cans and giving Coke Zero a sleeker, more Coke-like look with bold “Zero Sugar” text and a black ribbon. Flavored variants now feature fruit graphics woven into the logo for instant recognition. This strategic overhaul aims to keep the brand timeless and globally consistent while staying relevant in today’s market — all supported by new internal tools to ensure flawless execution worldwide. Taste stays the same, but the look? Totally transformed…
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