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Starting a Beverage Business? Recipe to Distribution Selling Handcrafted Spirits | Alek Szczupak
#623 Ever wonder what it really takes to launch a handcrafted spirits brand from scratch — without owning your own distillery or a massive marketing budget? In this episode, host Brien Gearin sits down with Alek Szczupak, founder of Broda Beverage Company in Chicago, to share how he transformed a generations-old Polish family recipe into a fast-growing, small-batch vodka brand. Alek dives into the story behind Broda’s authentic, all-natural production process — from zesting lemons by hand to infusing real honey and ginger — and opens up about the challenges of navigating alcohol regulations…
The skinny
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