Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: An Interview with Joshua Richardson and Michael A Forman, Professional Speaker
Transcript
- 0:16Welcome to Networking Unleashed, Building Profitable
- 0:20Connections, the show where conversations stop
- 0:23being casual and start creating real momentum.
- 0:26I'm Michael Foreman, and today's episode is for
- 0:29anyone who's tired of leaving growth up to chance.
- 0:33My guest knows what it takes to move from word
- 0:36-of -mouth wins to steady, reliable lead flow.
- 0:40He's lived the mistakes that cost time and money,
- 0:43learned the hard lessons, and now helps businesses
- 0:46use automation and AI the right way so work gets
- 0:51lighter and results get stronger without losing
- 0:54the personal touch. We're talking about what
- 0:57actually turns connections into consistency,
- 1:01how to avoid the traps most entrepreneurs fall
- 1:04into early, and why the right systems don't replace
- 1:08relationships, they protect them. So if you care
- 1:12about building growth, you can count on, you're
- 1:15in the right place. So let's jump in. Josh, I
- 1:18would like to welcome you to the podcast. Josh
- 1:21is calling all the way from Australia. We have
- 1:24a string that we attach and we pull them over.
- 1:26But Josh, how about you introduce yourself? And
- 1:30in a nutshell, what do you do? Thanks, Michael.
- 1:33Thanks for having me. I guess in a nutshell.
- 1:35i run a marketing agency so we do end -to -end
- 1:39digital marketing and really helping businesses
- 1:41scale and grow before starting the agency i had
- 1:44a lot of my own startups that have been growing
- 1:46for a very long time across e -commerce and also
- 1:49lead generation so from that i realized a lot
- 1:52of different issues in the marketplace and that's
- 1:54why i've set up the agency and helped a lot of
- 1:56businesses from there That's great. I think this
- 2:00will be a really great conversation. Listen,
- 2:02I developed about 10 questions that I'll ask
- 2:05you. And let's start with the first one. Word
- 2:08of mouth built your early growth, but systems
- 2:13built your future. What made you realize relationships
- 2:16weren't enough? And what changed when you added
- 2:20structure? Okay, so I guess the main thing that
- 2:24helped us really grow was... We had a lot of
- 2:27leads coming in, but in the initial stages, we
- 2:30had too many that we weren't getting back to
- 2:32them fast enough. So we really knew, okay, we
- 2:34can get a lot of leads in. We're obviously very
- 2:36good at getting that demand, but now servicing
- 2:38that demand and turning that into sales and even
- 2:41for other companies, the same issues happen for
- 2:43them. And that's where having a system come into
- 2:45place where you know consistently that you're
- 2:47following up at all the key stages and making
- 2:49sure no one slipped through the cracks. That
- 2:51really takes a business from doing six figures
- 2:54a month to seven figures a month. That through
- 2:57consistency and building out a team from there
- 2:59and having a flow that can really scale beyond
- 3:01just yourself as well. Yeah, consistency is really
- 3:04it. It's getting the follow -up. I firmly believe
- 3:08that the follow -up is in the sauce. It's more
- 3:11important than actually meeting the person, right?
- 3:14So if you follow up immediately and consistently,
- 3:17I think you won. Yeah. People are meeting so
- 3:20many people every day and you need to stand out
- 3:23from that crowd. And the only way you can do
- 3:24that is through multiple touch points. People
- 3:26don't just buy from you from hearing about you
- 3:28for the first time. It's all about the actual
- 3:31value you add along the way. And that's through
- 3:33follow up. So 100 % agree. Absolutely. Absolutely.
- 3:36Looking back, which early mistake taught you
- 3:40the most about networking, taught the most about
- 3:43networking? how it really works in business but
- 3:47not just socially or financially yeah okay so
- 3:52i guess networking is about building your personal
- 3:55brand and business brand across a lot of different
- 3:58spaces people don't really know about you and
- 4:00so it's how you stand out what i learned early
- 4:02on is that you need to start building your brand
- 4:04in multiple different spaces in order to stand
- 4:06out the same way when you go network to someone
- 4:09and you articulate your business it's very different
- 4:12to the way some people even showcase themselves
- 4:14on the website the different information they
- 4:17talk through there I've been a lot of conversations
- 4:20in networking events where people go into a lot
- 4:23more detail about what they do as a business
- 4:25and all their unique selling points as a business
- 4:26but then you go look at their social media or
- 4:29their website you don't pick up any of that information
- 4:30there so the way you build a network doing networking
- 4:34and talk about yourself in a physical presence
- 4:37you need to translate to a digital presence as
- 4:39well And I think that's really important to today's
- 4:41society because people want to go check you out
- 4:43on all these different platforms before they
- 4:44start to engage with you. And even with networking,
- 4:48when you talk to someone for the first time,
- 4:50they're going to go check out your website and
- 4:51they're going to look for a lot more trust factors
- 4:53to, hey, this person says they can do X, Y or
- 4:56Z, but let me go back that up with more information.
- 4:58And that's where having a really strong digital
- 5:00presence backs up your social networking because
- 5:03people start to trust you more. When you look
- 5:05at someone's website, for example, all the different
- 5:07brands they've worked with is such a strong indicator
- 5:09of whether they're a reputable person in business
- 5:12or not as well. Yes. Know you, like you, trust
- 5:16you, then they'll do business with you. And it's
- 5:20really easy for everybody to know you because,
- 5:24you know, now know you, like you. narrows down
- 5:30the field just a little bit because everybody
- 5:33isn't going to like you. But the trust factor,
- 5:36that's so important. And now it's so easy for
- 5:39people to go and check you out, right? So I learned
- 5:43this a while ago in speaking, you have to pick
- 5:45a lane, right? I pick a lane. So I want steak.
- 5:50I want steak. Now I can go to a place that sells
- 5:54eggs and salads and chicken and pasta and steak
- 5:58and everything else. Or do I want to go to a
- 6:01steakhouse and order my steak? So that's the
- 6:05lane that I chose. And so that's what I think
- 6:09you're talking about. Yeah, and I can see that
- 6:11from your website with all the different speaking
- 6:14slots and all the brands you've worked with on
- 6:15there and all the different publications you've
- 6:17been on. You've established trust early on, and
- 6:19that's very important for networking, for people
- 6:21to hire you. hold you higher than someone else.
- 6:25And some of the different businesses we go and
- 6:27order and look at, they're missing all those
- 6:29factors of those trust points or even reviews
- 6:33are a huge thing that a lot of people are just
- 6:35missing from their websites. And then there really
- 6:37doesn't justify in their networking events, whether
- 6:40they're an established person or not. So it's
- 6:42very important in that regard. Yes, absolutely.
- 6:46Absolutely. Many people rely on chance introductions.
- 6:50What does it take to turn connection into a steady
- 6:54flow of qualified leads? Chance is a great question.
- 6:59So I guess one way we take the chance leads into
- 7:04a scalable system is. To start with, a lot of
- 7:08people don't have a lot of money when they're
- 7:09starting a business. And so they have to rely
- 7:11on being on the ground, physical one -to -one
- 7:13connections. But as you start to scale up your
- 7:15business and you start to have more money, you
- 7:17can invest back into marketing. We really look
- 7:20to businesses to go into Facebook ads and Google
- 7:22ads where you can drive trackable growth month
- 7:26on month. And as you want to build a system,
- 7:28you need to know that you're going to have a
- 7:30high volume of leads coming through every single
- 7:32month. And you're not just relying on one person,
- 7:34having a friend that's ready to now do something.
- 7:36with their house in a service -based business
- 7:38or ready to purchase a new vacuum and they refer
- 7:41your business you need to know that you're getting
- 7:43in front of the right eyeballs of the right people
- 7:45and so you do that through digital advertising
- 7:48where you can do hyper targeting and i think
- 7:50that's a very important part to scale up from
- 7:53referrals to having consistent system because
- 7:55once you have that consistent system in place
- 7:57and you know you're going to have 100 people
- 7:58coming through your door every single month buying
- 8:01from you you can with confidence you can hire
- 8:03that next staff member and you can scale up your
- 8:05ad spend to increase that demand even further
- 8:08as your business starts to grow and it's a repeatable
- 8:10system and when you back that up with a crm such
- 8:13as hubspot to get that consistent flow there
- 8:16so I might be sending you a hundred more leads
- 8:18this month but if you're not servicing them or
- 8:21getting back to them and taking them through
- 8:22your sales process you're gonna be losing them
- 8:25and it doesn't matter how many leads you get
- 8:27from that point on so that's how i would see
- 8:29scaling that side of things up from just the
- 8:31one -to -one referral connections referrals are
- 8:34super important as well because referrals have
- 8:36a lot more trust than even ones you get from
- 8:39digital social media but that's also where you
- 8:42need to be building out your social media presence
- 8:44to establish that authority and trust so that
- 8:46eventually if you build out all the right pillars
- 8:49of your business People come to you and they
- 8:52already feel like they know you from your social
- 8:54media. So even your digital advertising can sell
- 8:56you in just as good as networking can as well.
- 9:00I've had that happen quite a few times where
- 9:03they've recognized me off of YouTube and my website
- 9:07and everything else so that it's almost as if
- 9:10they know me. They say, oh, Mike, I actually
- 9:12know you. And I'm like, really? Because I've
- 9:15never met you before. But they know me from the
- 9:17social media. I'm glad you said HubSpot. I happen
- 9:21to use HubSpot as a CRM. And when I talk, when
- 9:26I give the presentations, I say how important
- 9:30it is to have a CRM. Some people, I gave a talk
- 9:35this week, and I had somebody who, they met the
- 9:38people, they put the information on the left
- 9:41side of their computer. When they called them,
- 9:43they switched it over to the right side of the
- 9:45computer. And I said, That's not good. Really
- 9:49not good. But it's neither here nor there. But
- 9:53I thought it was funny and you would enjoy that.
- 9:54Just on that note, when you're doing your networking
- 9:56events, do you use anything to capture digital
- 9:58business cards and get that into your CRM at
- 10:00all? No, I don't. I looked into a few systems
- 10:05like that. I will probably do that, but I don't
- 10:09have it yet. Okay. We've just started working
- 10:11at a company called Blink, which worked with
- 10:13a lot of Fortune 500 companies in the States
- 10:15that integrated. Yep. That's what I looked at.
- 10:19As a matter of fact, I have a digital business
- 10:22card with Blink. Oh, fantastic. Yeah. They're
- 10:26growing very quickly at the moment. Yep. I'm
- 10:29with you. I'm with you. Okay. What's the biggest
- 10:32myth about networking that holds entrepreneurs
- 10:35back from building predictable growth? biggest
- 10:40myths I guess what I've seen is a lot of people
- 10:43are very scared to start and I think people think
- 10:46they're not going to be good at it and it's not
- 10:47for them or it's not for their particular type
- 10:49of business but I believe networking is about
- 10:52getting out there and meeting a lot of people
- 10:53and even if they're not your key demographic
- 10:55that you're going to sell to they're going to
- 10:57know people that are potentially going to be
- 10:58that so it's about establishing trust in the
- 11:00community and getting out there and just they
- 11:02might not be the right person but By getting
- 11:05multiple touch points and getting, I guess, even
- 11:08looking back at how I treat digital advertising,
- 11:10it's all about volume. And that's the same way
- 11:12about networking. It's about volume, but then
- 11:14also quality conversations that go beyond just
- 11:17top level fluff and get deeper into individual
- 11:20aspects of business or even people's personal
- 11:22lives so they can get to know you and understand
- 11:24you more and really helps you stand out. And
- 11:26I feel like a lot of people... don't believe
- 11:29networking can work for their business because
- 11:31they're not going to the exact right event that
- 11:33doesn't have all their buyers right there. But
- 11:35I don't believe that's the direct case. And I'm
- 11:37sure you've seen that from all the different
- 11:39networking events you've gone to, speaking to
- 11:41a variety of people as well. Absolutely. And
- 11:44you have to remember that you're not talking
- 11:46to just those people. You're talking to those
- 11:50people and their networks. So you're speaking
- 11:54to not 8, 10, 12, 15 people. You're talking to
- 11:5845, 60, maybe 100 people. So it depends on how
- 12:01you talk. Plus, you go in with what's called
- 12:05a servant's heart. You go in looking to give,
- 12:08not to receive. So when you're going around and
- 12:12speaking to people, don't... Talk, shut up, let
- 12:16them talk. And because people love to talk about
- 12:19themselves, so let them talk and then just acknowledge
- 12:23that. Okay. I'm sure you're very good at that.
- 12:27Yes, I try. Once in a while it doesn't come through,
- 12:32but it's all right. You've paid the price in
- 12:35time and money. What lesson would you save today's
- 12:40business owners from learning the hard way? yeah
- 12:44so I think some of the key things I've learned
- 12:46as a business owner is one spending a lot of
- 12:50money on getting leads coming through that you
- 12:51weren't servicing and they drop off and you try
- 12:53and follow them up two months later thinking
- 12:55oh they're my leads but unless you're contacting
- 12:57them within the first couple hours or Really
- 13:00the first 10 minutes of them coming through,
- 13:02I think you're wasting money a lot of the time.
- 13:04And I've seen a lot of business owners and even
- 13:06myself where you leave them too long to get back
- 13:08to them, especially in service -based businesses.
- 13:10For example, we work with a lot of tradies and
- 13:13they'll get a lot of inquiries coming through
- 13:15online, but then they don't service them during
- 13:17the day and they wait until the night and try
- 13:18and call them at nighttime, which doesn't work
- 13:21when you're dealing with... someone during the
- 13:23day that needs something urgent so even in my
- 13:26business as a marketing agency if people are
- 13:28coming in and inquiring they're speaking to three
- 13:30or four people at the same time or looking at
- 13:32their websites at the same time so it's really
- 13:34about that speed and having a proper process
- 13:37in place to know how you're going to help them
- 13:39understand what they need and audit where they're
- 13:41at as a business to get to the facts faster than
- 13:44leaving it months on end before you finally get
- 13:46to where they need to be so that's one thing
- 13:48i've learned as a business owner but i guess
- 13:50the other thing was also what i touched on earlier
- 13:53about building that predictability. We hire a
- 13:56lot of staff. Last year, we grew from a team
- 13:59of 13 to 30. And to do that, we needed a lot
- 14:02of consistent lead flow. And so in order to have
- 14:05that many people come on, I guess the mistakes
- 14:08we made early on was that we would hire new people
- 14:11in across different service lines and we didn't
- 14:14have enough work coming through to them because
- 14:16we weren't scaling our ads appropriately for
- 14:18having that. extra new people in there or we
- 14:20weren't going out and getting enough leads in
- 14:22networking events or different ways in the community
- 14:25we put in a proper roadmap and business plan
- 14:28for ourselves to make sure that if we employ
- 14:30a new person we've got enough work coming through
- 14:33for them or we won't employ them until we have
- 14:35overflow that we can really meet the demand with.
- 14:38Or if we need to scale up to that place in time,
- 14:40we use some contractors. And then once you have
- 14:43enough work for those contractors, you can then
- 14:44hire internally. So just making sure if you are
- 14:48scaling that you can go from 1 million to 1 .5
- 14:51million in one case. That's almost exactly how
- 14:55I used to do it. I used to have brick and mortar
- 14:57companies. When I got that busy, I would hire
- 15:02a contractor. And when I got really busy, I would
- 15:05hire that contractor if you wanted on full time.
- 15:09And I would do that again. Okay, now we got went
- 15:12to the next level. So we got more business. I
- 15:15hire another contractor and bring it. So I do
- 15:17that slowly. But that's exactly the process that
- 15:20I would use. Fantastic. Where does automation
- 15:25help relationships? And where does it quietly
- 15:28damage when used the wrong way? yeah so i guess
- 15:33with ai coming into the space there's a lot of
- 15:35businesses that will go in and use ai to respond
- 15:38to emails do outreach do a lot of different things
- 15:41to build their network but they don't really
- 15:44edit any of the ai content that goes out and
- 15:46that's where it looks very robotic and builds
- 15:49a lot of mistrust if you look at linkedin these
- 15:51days as well and how people outreach on platforms
- 15:54like linkedin you see a lot of robots you see
- 15:57a lot of ai just slop really that goes out there
- 16:00and there's no real human thought to it and you
- 16:02can tell that's not the way humans talk m dashes
- 16:04and a lot of different things and you can instantly
- 16:06pick up whether that's just chat gpt out of the
- 16:09box so i would say to really use ai but still
- 16:13enhance human connection it needs to have a lot
- 16:16of your pre -thoughts go into it and i'm not
- 16:19against ai helping shape how things are written
- 16:21and to clarify things and pull out the exact
- 16:24details that you need to articulate but i think
- 16:26it really needs to be pre -loaded with a lot
- 16:29of your own context and knowledge first to really
- 16:31help it stand out if you are going to use it
- 16:34and i see ai being used a lot we use it with
- 16:37our teams to help ideation phases and coming
- 16:41up with ideas or helping with that first draft,
- 16:43but never the end result. We don't use it to
- 16:45replace anyone, but it's more to enhance their
- 16:47capabilities. And it's the same way in how you
- 16:49network and how you reach out to people and communicate.
- 16:52It's all about enhancing, but it has to be your
- 16:54human effort to begin with. That's absolutely
- 16:58correct. I write two articles a week for a platform
- 17:03on the web and they have a component. It's You
- 17:08can write it with AI, but they have a component
- 17:12called something, I forgot what it was, but that
- 17:15puts the human element into it. And it's combining
- 17:20the AI and the human, so it looks as if, and
- 17:23I pre -loaded it a lot with what I've written
- 17:26before, so it has my tone. So that's what AI
- 17:30really is missing. I still have to check it.
- 17:33So when I write these articles, I say, no, you
- 17:35don't have to change this or change that. And
- 17:37I'll absolutely take out all the em dashes. That's
- 17:40first and foremost. It takes a lot. But once
- 17:43you train the AI, I work here in Georgia in the
- 17:47States. And I work with somebody out in California.
- 17:51And he's a genius. He works with Google and Apple.
- 17:54HP and IBM, he's really up there. And he developed
- 17:58this one section and it's worked out very well
- 18:01so far. Yeah. Okay. How do you keep follow -up
- 18:06personnel? Wait, hold it. Let me backtrack. How
- 18:09do you keep follow -up personal when systems,
- 18:13funnels, and AI are doing part of the work? Kind
- 18:16of what we just talked about. Yeah. In particular,
- 18:19we use a platform called Relevance AI for doing,
- 18:23I guess, what we do. We go and do a heap of pre
- 18:26-research on a person. So what I say with AI
- 18:28is they'll do one look over someone's LinkedIn
- 18:30and pull out some information and use that to
- 18:33help contextualize or try and personalize some
- 18:36automated responses to them in some businesses.
- 18:39But a lot of the time that doesn't cut it. If
- 18:41you're trying to... talk to someone about their
- 18:44business you look back at their LinkedIn that
- 18:46they've never updated and it has one post about
- 18:49when they went to high school then that's not
- 18:51really going to cut it so we developed a platform
- 18:53in this AI tool that goes out and researches
- 18:56you online to find some a lot of pre -context
- 18:58and find out all different things about you some
- 19:00are relevant some are not but then we can take
- 19:02that we use AI and that shaves off about three
- 19:05hours of research time if we're looking into
- 19:07a big pitch to go find out a heap of different
- 19:09information on the person and the business from
- 19:11that we can then then go and it's just done the
- 19:14research for us. So now it's the human follow
- 19:16-up aspect that will go in and write those emails
- 19:19or at least the context for these emails without
- 19:21just taking all the information here and just
- 19:23throwing it in and AI go do the rest. It's more
- 19:26about, okay, AI has gone and done the pre -work.
- 19:28We can now do the messy middle, the hardest part.
- 19:32And then if you need to throw it through AI to
- 19:33clarify it for you or shorten down your sentences,
- 19:36sure. But you go do the middle part because you
- 19:38know what's actually important and not important.
- 19:40I don't believe AI is... bully at that stage
- 19:42yet, especially when you're going for personalized
- 19:44responses. It's very important that you have
- 19:47someone sticking in the middle there. Yeah, I
- 19:50agree. The main problem with AI right now is
- 19:53that it's giving you all this feedback, but it
- 19:56took all the emotional values out. It takes all
- 20:00the emotion out. And when you're reading it,
- 20:03that's what you're reading. So you have to put
- 20:07emotion back in to it. And they haven't evolved
- 20:10to put that back in automatically, right? So
- 20:14it's just the combination of things. Even with
- 20:18humans these days, you still get text messages
- 20:20where people go, oh, it didn't come across the
- 20:22way I intended it to. Well, with AI, it's coming
- 20:25across even worse than you intended it to unless
- 20:27you really think about it. That's because people
- 20:29send it and they don't read it before they send
- 20:32it. So it gets sent and they go, oh, damn, I
- 20:36shouldn't have said that. And they quickly try
- 20:39to fix it. Not that I would do that or anything,
- 20:43but happens to me all the time. Okay, what's
- 20:46one small shift professionals can make to turn
- 20:50casual conversations into long -term opportunity?
- 20:55Yeah, so I guess to turn it into a long -term
- 20:58opportunity, it's about, I guess... building
- 21:00out your process of how you take a conversation
- 21:03to a next stage. And I believe unless you really
- 21:06thought through either your referral opportunities
- 21:09and how you want to nurture a referral from casual
- 21:11conversations, depending on what you're having,
- 21:13the ways you can do that is if you can give someone
- 21:16free information, as you said before, more having
- 21:18a servant heart with networking, if you can provide
- 21:20someone additional advice or any sort of value
- 21:24before even asking to sell anything or trying
- 21:26to really push anything that really establishes
- 21:29that connection and it takes it to that one step
- 21:31further from that initial conversation to a next
- 21:33stage where you're delivering value you're justifying
- 21:36yourself and then if you build out a process
- 21:39of how you follow up on that from there you can
- 21:42turn into a long -term business partnership or
- 21:44a long -term sale but not always going for the
- 21:47Going to sell straight away off the bat, as you
- 21:49said earlier, it's never going to get you anywhere.
- 21:51Sorry. No, this is saying that people love to
- 21:57buy, but they hate to be sold to. So if you can
- 22:02try to sell them without selling them so they
- 22:06can buy it, they don't realize they're buying
- 22:08it. So it's a whole psychological thing that's
- 22:11behind it. But that is so true because if you
- 22:15think about a car dealership, do you want to
- 22:18walk into that dealership where the salesman
- 22:22comes up to you and says, hey, this is great.
- 22:23Look at this Mustang. Oh, it's great. It's got
- 22:25this and this and this. And oh, let me show you
- 22:27this. Oh, you have to see this. Don't worry about
- 22:29the price because it's all involved. Or do you
- 22:32want the guy walking up and say, hey, how are
- 22:35you doing? My name is Josh. I'm right over there
- 22:37in case you need me. It's two separate things.
- 22:42I'm going to buy, but I hate to be sold. So it's
- 22:47a long process, but it works. Okay, so when you
- 22:53think about conversion, what role does trust
- 22:58really play before anyone ever looks at an offer?
- 23:04Yeah, I think trust is one of the biggest things
- 23:06that differentiates you as a business. There's
- 23:09a lot of competitors in any industry. If you
- 23:12look at property development, if you look at
- 23:14service -based businesses, plumbers, a lot of
- 23:18them, people looking at you all at the same time,
- 23:20and they don't know enough about you to tell
- 23:22the difference from just looking at your website.
- 23:25And I've seen some people's websites, like just
- 23:27the way they're laid out. That establishes trust.
- 23:30There's some beautiful websites out there. Like
- 23:33we build one for a company called Everlab, which
- 23:35is a longevity clinic. They wanted a really beautiful
- 23:37website with animation and different things because
- 23:39they were going for high -end CEOs and they needed
- 23:42to look premium. And that's a portion of building
- 23:44trust there to go, well, if their website looks
- 23:46as good as this, I'm sure their service is as
- 23:48good as this. And then there's coming to that
- 23:50next stage of looking at the... different businesses
- 23:53people have worked with. So even on our website,
- 23:55for example, we mentioned companies we worked
- 23:57with like Mrs. Fields and Business Insider and
- 24:00some really big establishment businesses across
- 24:02the world to establish that next level of trust
- 24:05to go, wow, this isn't a small business that
- 24:07built one website in their lifetime. It's a highly
- 24:10credible business. And then the next stage is
- 24:12looking at your reviews of what customers are
- 24:13saying about you and then also talking deeper
- 24:16into your service offering and what that actually
- 24:18provides. I think it's... you need to provide
- 24:21a lot of that upfront value because no one wants
- 24:23to even go talk to you if they don't trust you
- 24:25to begin with. And that's why Google My Business
- 24:27listings are so big and people looking at reviews
- 24:30on there is like the first point of call when
- 24:32looking on Maps. And if you have a one -star
- 24:33review on there, no one's going to really get
- 24:36to your offer. So it's about establishing that
- 24:39first, then looking at the rest of your business.
- 24:42Absolutely. Okay, so let's bring this podcast
- 24:44full circle. If someone wants to grow faster
- 24:48without losing their reputation, what principle
- 24:52should guide every connection they make? So I
- 24:57think to grow without losing your reputation.
- 25:02You need to make sure you scale at a pace that
- 25:05you can keep up with. And that's where I think
- 25:07systems are very important to help you scale
- 25:09in a repeatable way without losing your mindset.
- 25:13Because if you're shifting screens from left
- 25:15to right as you're going through your different
- 25:16leads, that's not a scalable approach. You will
- 25:19burn reputation by not getting back to people
- 25:20fast enough. You will miss things that you're
- 25:23supposed to deliver. That's why you need a system
- 25:24that can consistently follow up for you or set
- 25:27you tasks automatically like HubSpot and like
- 25:29many different. And I think that's the most important
- 25:32process that people need to get in place to scale
- 25:34and not burn themselves out. Absolutely. Follow
- 25:37-up is the key. Follow -up, I feel, is more important
- 25:41than actually meeting the person. It's all in
- 25:44the follow -up. And it's what makes or breaks
- 25:47people around here. When I go to a networking
- 25:51event and I'm talking to somebody and say, hey,
- 25:54how are you doing? Oh, it's great. How do you
- 25:57follow up with these people? He goes, I'll send
- 25:59an email tomorrow and the next week I'll just
- 26:01make sure they got it and everything else. And
- 26:04in my mind, I'm going, I won. Okay, that's fine.
- 26:07That's great. You don't have a system. I have
- 26:10a secret sauce, a system that works, that brings
- 26:14your email responses from 2 % to 75%, right?
- 26:19Looking forward to a response, positive or negative,
- 26:22right? I just want them to respond to me. And
- 26:26so the follow -up is key. Okay, so that's what
- 26:29real progress sounds like. Growth doesn't come
- 26:33from luck. It comes from clear thinking, better
- 26:36habits, and learning faster than your mistakes
- 26:40repeat. If today's conversation sparked a new
- 26:43way of looking at your network, take one idea
- 26:46and put it into action this week. See what changes
- 26:49you can stop hoping for referrals and start creating
- 26:52a path for them. If this episode helped you think
- 26:56bigger and how connections lead to revenue, share
- 26:59it with someone who's building something of their
- 27:01own. And don't forget to follow Networking Unleashed,
- 27:05Building Profitable Connections, so you never
- 27:08miss a conversation that helps you grow smarter,
- 27:11not harder. I'm Michael Foreman, and remember,
- 27:14your next breakthrough might not come from a
- 27:17new contact, but from using the ones you already
- 27:19have in a better way. Joshua, I want to thank
- 27:23you. If somebody wants your talent, if somebody
- 27:27wants to connect with you, have you coach them,
- 27:30have you do something, have business for them,
- 27:33where would they contact you? They can contact
- 27:36me at qagency .com .au. Fill out the inquiry
- 27:39form there, and I'll be the first one to be in
- 27:40contact with you. Perfect. Perfect. All right,
- 27:44Josh. Again, thank you so much for coming on
- 27:47the podcast. Thank you for having me. Cheers.
- 27:53Well, hold on, folks. Don't go anywhere. Let's
- 27:57hear from our sponsors. David Neal, co -founder
- 28:00Revved Up Kids. Revved Up Kids is on a mission
- 28:04to protect children and teens from sexual abuse,
- 28:07exploitation, and trafficking. They provide prevention
- 28:11training programs for children, teens, and adults.
- 28:15To learn more, go to revvedupkids .org. Henry
- 28:19Kaplan, Century 21. When it comes to making the
- 28:23biggest financial decision of your life, leave
- 28:26it in the hands of a proven professional, Henry
- 28:28Kaplan. Henry is a global real estate agent with
- 28:32Century 21, celebrating his 41st year in business.
- 28:37No matter where you're moving, Henry has the
- 28:39right connections for you. You can contact Henry
- 28:42at 561 -427 -4888. A huge thank you to our guests
- 28:49for sharing such... insights today. And of course,
- 28:53a big shout out to you, our amazing listeners,
- 28:56for tuning in and spending your time with us.
- 28:59If you're interested in my digital courses, being
- 29:02coached or having me come and talk to your company,
- 29:05just go to Michael and fill out the request form.
- 29:09Remember, networking isn't about being perfect.
- 29:13It's about being present. So take what you've
- 29:16learned today, get out there and make some meaningful
- 29:19connections. If you've enjoyed this episode,
- 29:22please don't forget to subscribe. Leave us a
- 29:25review and share it with someone who could use
- 29:28a little networking inspiration. Let's keep the
- 29:31conversation going. You can find me on Apple,
- 29:34Spotify, Pandora, YouTube, or my website, foreman
- 29:39.com slash podcasts.