Case File | Cautionary Tales | Pepsi's Deadly Number Shuffle
Cautionary Tales is the podcast that explores history's biggest missteps,and asks what we can learn from them. Whether it's a botched crime, a film flop, or a catastrophic plane crash, there is always a lesson. Each episode brings together storytelling, social-science analysis, and carefully crafted soundscapes.
In "Number Fever: How Pepsi Nearly Went Pop", host Tim Harford explores the fallout from one of the most disastrous company promotions in history. When Pepsi accidentally printed winning numbers in 800,000 bottle caps, instead of two, chaos reigned. Thousands were told they were about…
The skinny
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