The Four-Hour Major Gift Program: What Busy Executive Directors Should Do and What They Can Ignore

Hey Fundraiser! · Jul 31, 2026 · 34m

Executive directors are pulled in a thousand directions, but major gifts still need focused attention. In this episode, Mary shares a practical strategy for leaders who have only four to eight hours each week to devote to fundraising. You’ll learn how to identify the 15 to 20 donors who deserve your personal attention, structure a simple four-hour major gift schedule, prioritize donor conversations and follow-up, move the right people toward an ask, and ignore the complicated systems, perfect proposals, giant prospect lists, and time-consuming activities that do not lead to gifts. Mary also…