Latest / Feminine Fire with Bec Cuzzillo / 2027 Business Activation – Part 5: Fill Your Pipeline With Dreamy Soulmate Clients

Transcript

2027 Business Activation – Part 5: Fill Your Pipeline With Dreamy Soulmate Clients · Feminine Fire with Bec Cuzzillo

• 0:35
  Hello, hello, and welcome to part five of the 2027 Business Activation, our final episode of the series.
• 0:43
  And today, we are looking ahead and filling your pipeline with dreamy soulmate clients who are ready to buy in 2027.
• 0:52
  I've absolutely loved bringing this series to you this week, but before we get into the final episode, a quick reminder, the doors are now open to the waitlist for the Spiritual Business Mistress Mind.
• 1:03
  This is my mastermind program for spiritual women ready to create consistent income in 2027.
• 1:08
  Now, the waitlist pre-sale is open until the 17th of November, and it gets you $600 off, a bonus 2027 vision and planning workshop in December, and the first five to buy also get a one-to-one strategy session with me.
• 1:22
  So if that sounds like you, head to beckcazillo.com/mistressmind to join the waitlist and get the offer delivered straight to your inbox.
• 1:32
  Okay, so this is our final episode of the 2027 Business Activation series.
• 1:37
  If you haven't listened to the previous four episodes that have dropped earlier this week, I highly recommend you do.
• 1:43
  So bookmark them to listen to after this.
• 1:45
  In part one, we connected in with your business vision, we got intimate with your numbers, and we set your income goal.
• 1:51
  In part two, we chose your one aligned offer to build your income around.
• 1:56
  In part three, we got clear on the reasons for your people to buy now, including some really delicious bonuses and incentives.
• 2:03
  And then yesterday, in part four, we built a simple plan for you to start selling your offer with soul so you can start stacking consistent cash now for the new year Today we are talking about lead generation ahead of 2027 because this is what is going to set you up for keeping that momentum going and to continue growing your business in the new year.
• 2:24
  Now is the time to be swirling that energy and bringing in new people to your community, growing your followers, growing your list, attracting in new aligned leads who you can then nurture and sell to in the new year.
• 2:38
  Because this whole series this week has been about setting you up for consistent income in 2027, and consistent income comes from consistent sales.
• 2:49
  And one of the most important things you need to support those sales is a steady flow of quality leads.
• 2:56
  So before you sell, before you launch your offer, you need to be growing your community.
• 3:01
  Now, there's nothing wrong with selling to the same audience.
• 3:04
  You absolutely can have people who buy from you more than once.
• 3:07
  In fact, it's something that I recommend you set your business up to facilitate because people who've already bought from you are more likely to buy from you again.
• 3:15
  So of course, you want to be nurturing those existing relationships.
• 3:20
  But depending on what you're selling, you can eventually exhaust your audience.
• 3:25
  And if your goal is to scale and grow and make consistent cash in 2027 without needing to constantly launch something new, then you also need to scale and grow your community alongside it.
• 3:38
  And I see a lot of people rushing into launches without really prioritising lead generation beforehand.
• 3:45
  They focus on creating the offer, planning the launch, mapping out the content, getting everything ready to sell, all of their ducks in a row, but they haven't necessarily been thinking about how they're bringing new people into their world at the same time.
• 3:58
  And this can become a problem when you go to launch again, because if you're relying on the same pool of people every single time, your second, your third, your fourth launches might not perform as well as your first.
• 4:10
  You need to have new people coming into your world, people who are discovering you for the first time, who are connecting with you and your message, who are getting to know your work and becoming part of your community.
• 4:22
  And that's why I want you to be thinking about this now rather than waiting until you're just about to launch for the first time next year.
• 4:29
  So what are the lead generation strategies you are going to prioritise over the next six weeks before the end of this year?
• 4:37
  Let's swirl that energy and bring them in.
• 4:39
  There are lots of different ways that you can attract new people into your world, and I want you to think about the strategies that make the most sense for you, your business, your audience, and the way that you enjoy showing up.
• 4:51
  So let's run through a few ideas for you here.
• 4:54
  Number one, your organic content.
• 4:57
  If you are primarily using social media to grow your audience, I want you to think about the types of content you're creating and whether they are actually helping you reach new people.
• 5:07
  And you can find this out.
• 5:08
  You can go and have a look at your insights and see how much of your content is reaching new audiences and how much of your content is reaching people who already follow you.
• 5:18
  Because not all content has the same job.
• 5:20
  Some content is designed to nurture your existing audience to deepen that connection and build that trust with the people who already know you.
• 5:29
  Other content is designed to reach people who have never come across you before, and both are important.
• 5:35
  But if growing your community is the focus over this next six weeks, you want to be intentional about creating more content that has the potential to reach new audiences This comes down to your messaging and also the format.
• 5:49
  Things like Instagram Reels, carousels, and threads are working really well right now in terms of getting your content out in front of new people.
• 5:56
  And this does change.
• 5:57
  You will see people say that Instagram Reels are the way to do it.
• 6:01
  You will see other people say that carousels are having their moment right now.
• 6:05
  And both of those things are true.
• 6:07
  As I said, I want you to run this through your own filter of what makes the most sense for you.
• 6:12
  Trial Reels, however, are designed specifically to push your content out to new audiences.
• 6:17
  So if you do have access to that feature on Instagram, then you might wanna look at incorporating that into your strategy.
• 6:23
  Think about how you can share your ideas, your perspective, your expertise, and the things that make your work different in a way that helps new people discover you.
• 6:33
  Your messaging does need to be slightly different for this type of growth content.
• 6:37
  It's usually not as deep, and it needs to be instantly recognizable.
• 6:43
  They need to be able to see themselves in your content and recognize straightaway, "Yep, that's for me." Less about you, more about them.
• 6:52
  Number two, aligned collaborations.
• 6:54
  This is one of my favorite ways to get out in front of new audiences because you're tapping into communities that already exist, and you're leveraging the trust of the other person that you're collaborating with.
• 7:06
  So I want you to think about other business owners, other practitioners, podcasts, communities, people who have an audience that overlaps with your ideal client.
• 7:16
  Are there opportunities to collaborate?
• 7:19
  Perhaps you could do an Instagram Live together, or you could contribute to each other's communities in some way, create a joint experience, or share each other's work.
• 7:29
  You could also look at guesting on podcasts, contributing to online summits, or finding speaking opportunities or writing opportunities where you can share your message with a whole new audience.
• 7:40
  And don't underestimate traditional networking either.
• 7:42
  There are people out there who could become clients, collaborators, referral partners, or people who are just really great to know in your local community.
• 7:51
  So don't be afraid to get out there and connect with people in real life too, if that feels fun for you Now, of course, you don't have to do all of this over the next six weeks.
• 8:01
  That's not the point.
• 8:02
  But I do want you to consider where there might be opportunities for you to expand your reach through the relationships that you've already got.
• 8:10
  Number three, paid advertising.
• 8:13
  If you have the budget and it's something that makes sense for your business right now, paid ads can be a really great way to bring new people into your world.
• 8:22
  You might use ads to promote a free resource, a workshop, a podcast episode, or another piece of content that introduces people to your work.
• 8:31
  What I wouldn't do is run ads to sell a high-ticket offer straight off the bat, because your return on investment is just not going to be there, especially if you only have a smaller budget.
• 8:42
  Focus instead on running ads that will help you grow your community and ideally build your email list.
• 8:49
  Your email list is king or queen when it comes to your audience growth.
• 8:53
  So for everything I've shared today, whether that's paid ads, organic content, or collaborations, ideally, we wanna be driving people to your email list, because this is where you can start to really nurture them and then eventually sell to them.
• 9:09
  The most important thing here is to think about how you are bringing people into your business ecosystem rather than just focusing on getting immediate sales from every single interaction.
• 9:20
  That's not the point when it comes to lead generation and audience growth.
• 9:24
  You wanna be building your audience, growing your list, and creating opportunities to nurture those new connections over time So here's what I want you to do now.
• 9:33
  I want you to open up your workbook to part five, our final part for our final episode of the series.
• 9:39
  This is the last thing that you're going to do in your workbook.
• 9:43
  Now, of course, if you haven't downloaded it yet, I honestly don't know how you've gotten this far into the series, but now is the time to do so.
• 9:50
  You can download it free at betcazillo.com/activation.
• 9:55
  Once you've got it, open it up and get ready to make some decisions about what you're focusing on for lead generation over the next six weeks, because I don't want you to walk away from this episode with a list of a million different things you feel like you need to do or you must do before the end of the year.
• 10:11
  This is not the only thing that you're doing in your business right now.
• 10:15
  There are other things in your business that are equally important, and you do not need to be on every platform, guesting on every podcast, attending every networking event, and creating content every single day.
• 10:27
  What I recommend is looking at two things.
• 10:30
  Firstly, what strategies have worked well for you in the past?
• 10:34
  Where have your best leads come from?
• 10:36
  What has helped you grow your audience?
• 10:38
  What has brought new people into your world who have then gone on to become clients?
• 10:44
  Because you don't necessarily need to reinvent the wheel here.
• 10:47
  If something has worked well for you before, it's worth considering how you can bring more energy to that strategy And secondly, what feels fun and exciting for you right now?
• 10:56
  What are you genuinely interested in exploring?
• 10:59
  Where do you feel called to show up?
• 11:01
  What opportunities are you excited about?
• 11:04
  Because I want you to have a strategy, but I also want you to enjoy implementing it as much as you can enjoy implementing it.
• 11:12
  You are much more likely to follow through when you are choosing strategies that feel aligned with you and your business.
• 11:18
  So take a moment now to pop those down in your workbook, and then take a look at the next six weeks and choose one or two lead generation strategies that you're going to prioritize before the end of the year.
• 11:30
  And get specific about what you're aiming for, when you're going to do it, and what you need to make it happen.
• 11:36
  Because remember, this isn't just about the next six weeks, it's about creating some momentum that you can carry into 2027.
• 11:44
  You wanna be growing your community now, attracting new aligned people into your world, and nurturing those relationships so that when you're ready to sell in the new year, you're not starting from scratch and you've already got people who are ready to buy.
• 11:57
  Amazing.
• 11:58
  Once you have done that, we are officially at the end of our five-part 2027 Business Activation series.
• 12:06
  I hope you've enjoyed this series as much as I've loved creating and sharing it with you, and more importantly, that you've taken the time to actually work through the exercises so you can start putting these ideas into action.
• 12:18
  Because that is what is going to get you the results that you want.
• 12:21
  My aim for this week was to make it easy for you to take that action, to keep it clear and simple, but super potent for you.
• 12:29
  So to recap, in part one, we connected with your vision and your numbers and set an income goal for 2027 so we know what you're working towards.
• 12:38
  In part two, we audited your offers and chose the one aligned offer to sell now and anchor your income around next year.
• 12:45
  In part three, we gave your people a reason to buy now through your messaging and your incentives.
• 12:51
  In part four, we mapped out a simple sales campaign to start generating consistent cash now before the end of the year.
• 12:57
  And in part five, today, we looked at how to keep growing your community and filling your pipeline with new aligned leads.
• 13:05
  These are five pieces that work together.
• 13:08
  It's not just about having a beautiful vision or creating an incredible offer, it's about putting all of the foundations in place to support the income you wanna create.
• 13:18
  And I really want you to take this opportunity to get moving before the end of the year.
• 13:23
  You don't need to wait until January to start building your 2027 vision.
• 13:29
  You can start now.
• 13:30
  You can start selling now.
• 13:31
  You can start growing your audience now.
• 13:33
  You can start creating the momentum that you wanna carry into the new year.
• 13:37
  And if you're listening to this and you're thinking, "I really want support to make all of this happen in 2027. I have a big vision, and I know that I need to be a well-supported woman to do it," then I would love to invite you to check out the Spiritual Business Mistress Mind.
• 13:52
  This is my mastermind for soul-led coaches, healers, and intuitives who are ready to turn their spiritual gifts into consistent cash, build a core signature offer, and create a repeatable sales system.
• 14:04
  So consider this my application to be your 2027 spiritual business coach.
• 14:10
  Doors to the waitlist are open now, and when you join the waitlist before the 17th of November, you get $600 off, a bonus 2027 vision and planning workshop in December, and the first five to buy also get a one-to-one strategy session with me.
• 14:25
  So head to beckcazillo.com/mistressmind today to unlock your waitlist bonuses.
• 14:32
  Thank you so much for joining me for this five-part series this week.
• 14:35
  I've really loved creating it, and I hope that it's given you some clarity, some inspiration, and most importantly, a plan for you to action over the next six weeks.
• 14:45
  Please come and let me know how you go with it all.
• 14:48
  You can find me at beck_cazillo on Instagram.
• 14:51
  I would love to hear from you.
• 14:53
  Now, let's get out there, swirl that energy, and bring in those dreamy soulmate clients.
• 14:59
  Thank you again for being here.
• 15:01
  I love you, I appreciate you, and I will see you next time on the Feminine Fire podcast.