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Build an Unbreachable Brand Fortress through 'Power Warranty Marketing' with Michael Kaufman
Mike Kaufman re-imagines e-commerce with "Power Warranty Marketing," driving fierce brand loyalty and extraordinary reviews for his brand, ProTuff Products, as shared on the 'Brand Fortress HQ Podcast.'
Top 3 Value Bombs
1. When you build something of true value, someosne else is almost always gonna try to topple your kingdom. Build something that's not just valuable but that's also formidable. Don't just build a castle and build that fortress.
2. It's not worth offering the warranty if it's not effective. You really need a warranty and a business model that is staggeringly impressive, but…
The skinny
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