Building a Brighter Business: How Innovation Turned Everyday Outdoor String Lighting Into a Creative Movement with Matt & Lacey Roznovsky

Entrepreneurs on Fire · Sep 28, 2026 · 22m

Matt & Lacey Roznovsky are the co-founders of Link'n Lights, creating innovative modular outdoor lighting systems that make professional-quality installations simple, customizable, and accessible for everyone.

Top 3 Value Bombs

1. Innovation starts by solving everyday problems with simple, customer-focused solutions.

2. Successful entrepreneurs embrace failure and learn from every setback.

3. Customer feedback drives innovation and helps businesses deliver greater value.

Check out Matt and Lacey website. Shop the lighting systems, explore installation ideas - Link'n Lights

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