Utes Athletic Dept in Transformation | Salt Lake City News

Salt Lake City News Today | 2 Min News | The Daily News Now! · Jul 12, 2026 · 1m

Mark Harlan, Utah’s athletic director, is steering the Utes through a bold new era—juggling a major private equity deal, launching Crimson Brand Partners, and upgrading iconic venues like the Huntsman Center and Rice-Eccles Stadium. With Adidas now powering their apparel, the Utes are redefining their brand and revenue model. In a candid 12-minute chat at Big 12 media days, Harlan laid out the strategic moves reshaping Utah athletics for bigger impact, smarter finances, and enhanced fan and athlete experiences. Listen in comfort:Get a discount on a Soli Pillow…