Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Polaroid Survived The Digital Death Spiral
In 2001, Polaroid filed for bankruptcy after missing the shift to digital cameras. But the company didn't die—it reinvented itself as a cult-favorite instant film brand and licensing powerhouse. This episode explores how CEO Edwin Land’s legacy was resurrected through community-driven nostalgia and strategic licensing deals with brands like Levi’s and Coach. We break down the specific pivot from hardware manufacturing to lifestyle branding, the role of consumer loyalty in saving a dying product category, and why sometimes surviving disruption means shrinking your scope rather than…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.