Latest / The Breakfast Club / From Self-Doubt to CEO Moves: Cardi B’s Real Blueprint for Winning

Transcript

From Self-Doubt to CEO Moves: Cardi B’s Real Blueprint for Winning · The Breakfast Club

0:01
Speaker 1: Some of the joys. I'm a homegrow that knows a
0:03
Speaker 1: little bit about everything and everybody. You know, if you
0:06
Speaker 1: don't lie about that.
0:07
Speaker 2: Right, Hey, y'all, what's up.
0:10
Speaker 1: It's Laura l Rosa and this is the latest with
0:13
Speaker 1: Laura La Rosa. This is your NELLI big on all
0:16
Speaker 1: things pop culture, entertainment, news, and all of the converse
0:19
Speaker 1: stations that shake the room. Baby, and y'all know how
0:23
Speaker 1: we have to start. But if you are new year,
0:25
Speaker 1: my new low ride is neue to the community. We
0:27
Speaker 1: start with behind the scenes of the grind and a
0:29
Speaker 1: little check. Today I am feeling growth. And when I
0:36
Speaker 1: say I'm feeling growth, I don't mean in the sense of, like,
0:41
Speaker 1: you know, a new accomplishment, like physically, in in like
0:44
Speaker 1: life career. I don't mean like you know, people talk
0:47
Speaker 1: about growth and change and it being uncomfortable. I mean today,
0:52
Speaker 1: the way that I handled a certain situation, I don't know,
0:58
Speaker 1: it just I was afterwards, I walked away and I
1:01
Speaker 1: was like, I'm proud of you more. But I'm very
1:04
Speaker 1: proud of you because you a month or two ago
1:07
Speaker 1: wouldn't have been able to handle that situation the same way. Now,
1:10
Speaker 1: it's not all the way perfect, Okay, there are so
1:12
Speaker 1: I'm trying to get better with my accountability factor. I
1:16
Speaker 1: really am trying to get better with accountability. I feel like,
1:19
Speaker 1: you know, one of the things that I know I
1:21
Speaker 1: always want to do is remain a student and always.
1:24
Speaker 2: Stay a student.
1:26
Speaker 1: But I feel like in order to remain and be
1:29
Speaker 1: a student, you have to have mentors and coaches, and
1:32
Speaker 1: not even if they're not like coaches or mentors directly
1:36
Speaker 1: truck that people on your team who are around you who
1:38
Speaker 1: are smarter than you or smarter than you at something
1:42
Speaker 1: better than you as something who actually want to be
1:44
Speaker 1: around you to teach you and to you know, and
1:47
Speaker 1: not just teach you just any old thing, like people
1:50
Speaker 1: who actually care about your growth and your well being.
1:52
Speaker 1: And one of the things that I realized about myself
1:56
Speaker 1: and my adult life is that, you know, although I
1:59
Speaker 1: have a ton.
1:59
Speaker 2: Of a people around me, I don't know.
2:03
Speaker 1: I just have begun to really wonder, like, how many
2:07
Speaker 1: things have I closed myself off too because I'm not
2:10
Speaker 1: accountable in a certain situation and I'm just.
2:14
Speaker 2: Wanting and eager to be educated and taught.
2:17
Speaker 1: But like, am I an easy student? We always talk
2:21
Speaker 1: about the teacher and how they relate information. I've talked
2:23
Speaker 1: to you guys here on the podcast just about you know,
2:26
Speaker 1: just like experiences that I've had with like trying to
2:29
Speaker 1: figure out mentors in the space that I'm in, and
2:32
Speaker 1: you know, shoot, just how it doesn't always go You
2:36
Speaker 1: guys saw me on the Breakfast Club actually having a
2:39
Speaker 1: conversation This was almost two years ago down having a
2:43
Speaker 1: conversation with Carrie Champion. Hey Carrie, shout out to her.
2:46
Speaker 1: She's also on the Black Effect podcast network, and having
2:51
Speaker 1: a conversation just about how sometimes interactions with other women
2:58
Speaker 1: in the space that I'm in, other Black women in
3:00
Speaker 1: the space that I'm in, especially older.
3:01
Speaker 2: Black women in this space, haven't been the best.
3:04
Speaker 1: And like I'm not really one to like, you know,
3:08
Speaker 1: it's like as nice as I am, as social butterfly
3:12
Speaker 1: as I am, like I'm really like either I'm like
3:15
Speaker 1: super down, loyal or cordial for the sake of or
3:19
Speaker 1: like I just don't fool with it at all. And
3:22
Speaker 1: one of the things that I've learned and in this
3:24
Speaker 1: new season of my life is that i want to
3:30
Speaker 1: always make sure that like I'm giving off the people
3:33
Speaker 1: what I want them to, like, like what I would
3:37
Speaker 1: expect to receive from someone. I also want to be
3:39
Speaker 1: given at all. And I feel like the way that
3:41
Speaker 1: God works, that's.
3:43
Speaker 2: How it is.
3:43
Speaker 1: It's like you gig what you want to take, or
3:46
Speaker 1: you take what you want to give. So I've been
3:48
Speaker 1: having some conversations with myself with just about accountability also too.
3:51
Speaker 2: I just feel like.
3:54
Speaker 1: When you get the moment, when you get the platform,
3:56
Speaker 1: it's like it's go to it's time to take it.
3:58
Speaker 1: But I think a lot of cost people talk about
4:02
Speaker 1: receiving these moments, garnering success, reaching these different plateaus, especially
4:09
Speaker 1: being in the first in your family to reach, you know,
4:14
Speaker 1: even if it's not like a certain level of financial success,
4:16
Speaker 1: but just like you know the rooms that you're walking
4:19
Speaker 1: in to be the first to do that and to
4:21
Speaker 1: be navigating that. A lot of times people don't talk
4:24
Speaker 1: about what days are about themselves negatively in a way
4:30
Speaker 1: that it could be blockaged for your blessing for what
4:33
Speaker 1: you got coming. And I've always been very buried and
4:38
Speaker 1: tune and self aware even in time, like I'm so
4:40
Speaker 1: self aware. I know when I'm not admitting and I
4:42
Speaker 1: know and I purposely don't admit it in times and
4:46
Speaker 1: with certain things, and I'm like I A, I get
4:48
Speaker 1: older now and as the platform grows and just you know,
4:52
Speaker 1: not even about the platform, but just the blessings that
4:54
Speaker 1: I want to see in my life because of where
4:56
Speaker 1: I want to take things to. There's a huge level
5:00
Speaker 1: of accountability that I'm going to have.
5:02
Speaker 2: I have a mentor.
5:02
Speaker 1: Her name is Miss Lorie Hayes, and she always used
5:04
Speaker 1: to say to us, warning comes before destruction. And one
5:08
Speaker 1: of the things that I love to remember is that
5:12
Speaker 1: because a lot of times you know when you're not
5:16
Speaker 1: operating at your full potential, you know when you are
5:20
Speaker 1: in your own way, you know when you are what,
5:23
Speaker 1: you know when you're the problem. A lot of times
5:26
Speaker 1: the best of us know when we are the problem,
5:28
Speaker 1: and the even better of us know, okay, let me
5:32
Speaker 1: fix it, let me get out of my own way.
5:34
Speaker 1: So I've been trying to do a lot better at that.
5:37
Speaker 1: And today I handled uh, you know, critique in the
5:42
Speaker 1: situation in a way that I feel like it was
5:43
Speaker 1: really different than what I would have normally done, and
5:46
Speaker 1: I was proud of myself. So today, behind the scenes
5:50
Speaker 1: of the grind, are feeling that growth in that area.
5:52
Speaker 1: But I'm feeling proud of myself for it small look
5:55
Speaker 1: small when okay, I'll take it. Okay when when you're
5:57
Speaker 1: a mouvy girl like me, okay, and the fence is
6:02
Speaker 1: real fast and real slick. You take what you can get,
6:04
Speaker 1: so I'll take it. Not perfect, but growing behind the
6:08
Speaker 1: scenes to the ground. Now let's get on into the latest.
6:13
Speaker 1: So I told you guys that we were going to
6:15
Speaker 1: be talking about a huge celebrity who you know has
6:22
Speaker 1: grown right before our eyes literally and continues to She
6:26
Speaker 1: is a music artist, she is an actress, she is
6:29
Speaker 1: a business mogul, a mother, and she is known to
6:33
Speaker 1: a lot of people by the saying okay, she is
6:36
Speaker 1: Cardi B. So Kratei B sat down with Immogrety. Emmigrety
6:40
Speaker 1: is the brand strategists and brains behind so many brands,
6:45
Speaker 1: including Schemes, which is the very profitable business owned by
6:51
Speaker 1: Kim Kardashian. Now, Immogredy has a podcast called Aspire with Emmigredy,
6:56
Speaker 1: and on this episode she sits down with Cardi B
6:59
Speaker 1: and they talk about a ton of different things. The
7:01
Speaker 1: gist of Immigree's podcast is it's like pop culture, but
7:06
Speaker 1: it's business strategy, marketing, brand growth, brand partnership, and money
7:12
Speaker 1: within pop culture. So she's having a conversation about party
7:17
Speaker 1: and you know, just Carti starting from nothing with no
7:19
Speaker 1: code sign, figuring it out in real time, Carti investing
7:24
Speaker 1: her own money into herself, navigating brand deals, some bad,
7:27
Speaker 1: some good, and just Carti come into herself in a
7:31
Speaker 1: way that was very much like what I talked about
7:33
Speaker 1: when we just checked them behind this sense of the grind,
7:34
Speaker 1: like realizing what needed to be done, doing it, getting
7:39
Speaker 1: out of her own way. And she there are so
7:42
Speaker 1: many places that you know, Cardi B goes in this
7:45
Speaker 1: interview now for me to hear her talk just through
7:52
Speaker 1: the brand and business side of the journey, Cardi B
7:56
Speaker 1: is very like, I'm so like, I feel like a
8:02
Speaker 1: like And again me and Carti you are not like
8:04
Speaker 1: the best of friends or anything like that. But Carti's
8:07
Speaker 1: now manager and I would call a creator director to
8:09
Speaker 1: Patience Foster and I have like we've known each other
8:14
Speaker 1: for a very long time, but from both from a
8:16
Speaker 1: woman'ton Delaware, grew up, I would say, grew up together.
8:19
Speaker 1: But I met Patience later on in Lives. I met Patience
8:22
Speaker 1: in high school, but I've known her since and kind of,
8:24
Speaker 1: you know, we were on a grind together, just trying
8:26
Speaker 1: to figure this out, and not even always together in
8:29
Speaker 1: the sense of like right there next to each other,
8:31
Speaker 1: but just at the same time trying to figure it
8:32
Speaker 1: out and hearing Carti talk about some of these things
8:38
Speaker 1: like investing in herself and and you know, all of
8:40
Speaker 1: those moments. It's so crazy to see because I remember it.
8:45
Speaker 1: I remember literally like Carti's like first tour, I guess
8:50
Speaker 1: she would call it, not even like a real tour,
8:52
Speaker 1: but when Cardi first dropped music and she was going
8:54
Speaker 1: from club to club, and she was shopping Saket eight
8:56
Speaker 1: and she was putting her own money in. And I
8:58
Speaker 1: remember when Carti was supposed to premiere on Love and
9:01
Speaker 1: Hip Hop, and you know, between the times she was
9:05
Speaker 1: supposed to actually air on the show and the time
9:08
Speaker 1: she promoted it, her star grew so much that there
9:10
Speaker 1: were rumors that Carti had to go back and renegotiate with.
9:15
Speaker 2: Mona Scott Young.
9:15
Speaker 1: I actually asked Mona Scott Young about that when she
9:17
Speaker 1: came on the Breakfast Club. So Immigraty and Carti stood
9:21
Speaker 1: down in La and they're having this very candid conversation
9:25
Speaker 1: because Cardi just launched her hair brain Grow Good, and
9:29
Speaker 1: her hair brain is something that we've also watched her
9:31
Speaker 1: do for a long time over the years, take care
9:33
Speaker 1: of her own hair, figure out her own hair, treat
9:35
Speaker 1: her own hair under the wags that she wears, and
9:38
Speaker 1: to start it off, they talk about Carti and her
9:40
Speaker 1: decision to invest in herself in a real life.
9:44
Speaker 3: So, I was investing in my music career. I was
9:47
Speaker 3: investing in my studio time, I was investing in my
9:51
Speaker 3: own clothes. It was never managers. It was never a
9:53
Speaker 3: label to cut me a check, like is that, oh here,
9:56
Speaker 3: if you want to get into fashion, here's a check
9:58
Speaker 3: for you, and you can invest in fashion and go
10:01
Speaker 3: to a fashion shows and everything. Everything I had to
10:05
Speaker 3: invest in me. It was never like I had a
10:07
Speaker 3: manager and he believed in me, and he invested so
10:10
Speaker 3: much money. He was doing the work. But I was
10:12
Speaker 3: investing every single dollar that I made every single night,
10:17
Speaker 3: hosting these clubs, promoting T shirts, promoting other people's business,
10:22
Speaker 3: to my music career, and it it was.
10:25
Speaker 1: So crazy, Like I told you guys, like I remember
10:27
Speaker 1: this era of Carti. I think what's even crazier is
10:31
Speaker 1: like so seeing her all the years back right, all
10:36
Speaker 1: those years that was before I moved to LA. To
10:38
Speaker 1: the answer, y'all, I think so I moved back to
10:41
Speaker 1: LA in twenty sixteen. So the air that Carti is
10:44
Speaker 1: talking about, yeah, it's like twenty fifteen, twenty sixteen when
10:47
Speaker 1: everything first started kind of moving for herself. So Boda
10:49
Speaker 1: Yellow came out in twenty seventeen around so before Carti
10:53
Speaker 1: B had Bodak Yellow, she had dropped a mixtape. So
10:57
Speaker 1: I remember Forever Forever was in twenty six and that
11:00
Speaker 1: was the song that Cardi B had made around her
11:02
Speaker 1: moment for loving hip hop. We girl have bet for Me,
11:05
Speaker 1: she gonna have be for me whatever, Okay, And that
11:09
Speaker 1: was such a big moment from love and hip hop
11:11
Speaker 1: New York. But then Boda Yellow drops a year later
11:16
Speaker 1: off of a gangst the Bitch Music Volume Too, which
11:18
Speaker 1: was a mix take that Cardi B had. I remember
11:21
Speaker 1: the videos, I remember the photo shoots, like I literally
11:25
Speaker 1: remember so much of this of this time and just
11:31
Speaker 1: them figuring it out, using everything they can, every resource
11:35
Speaker 1: they can, whatever they figure out. And the reason why
11:38
Speaker 1: I was saying, like it's so crazy to see is
11:40
Speaker 1: because it's like you see Cardi Now like we've been
11:42
Speaker 1: to Cardi B's concert.
11:44
Speaker 2: I talked about it here on the podcast.
11:46
Speaker 1: You go check out those previous episodes. But being in
11:49
Speaker 1: this gate of my life, I felt like like I'm
11:52
Speaker 1: listening to Cardi's story and I'm like, I thought I
11:54
Speaker 1: fully understood the investment card of it and.
11:59
Speaker 2: What she's talking about.
12:00
Speaker 1: But I feel like this season of my life is
12:02
Speaker 1: the season that Carti's talking about in that clip that
12:04
Speaker 1: we do. I've always been investing in myself from trying
12:08
Speaker 1: to like figure out those things and like putting money
12:11
Speaker 1: back into myself. And I don't know where you guys
12:13
Speaker 1: are lowriders, but for me right now, it's like all
12:17
Speaker 1: of my money going into things that like equal bigger
12:23
Speaker 1: things for me. So whether it's like experiences that are
12:26
Speaker 1: going to be great because I'm trying to lean into
12:28
Speaker 1: partnerships that also will garner more experiences, or you know,
12:32
Speaker 1: making sure you know where I'm filming a podcast, is
12:36
Speaker 1: it's straight the money into that photo shoots, merch like
12:40
Speaker 1: get y'all merch at brown girl Grinding dot com, all
12:43
Speaker 1: of that stuff. I was watching this and not like oh, yes,
12:47
Speaker 1: like I feel you and I think that's why, like
12:49
Speaker 1: with Carti, there are so many people that relate to
12:52
Speaker 1: her and just kind of like lock in with her
12:54
Speaker 1: because all of it and all of her experience that
12:57
Speaker 1: she shares very vulnerably is so reliable, so relatable. Now
13:03
Speaker 1: she talks about the time period where and it's around
13:07
Speaker 1: this twenty sixteen twenty seventeen time where Carti was trying
13:10
Speaker 1: to go from reality TV into music and you know,
13:15
Speaker 1: fun fact, Carti she wanted to do music right, She
13:19
Speaker 1: was actually hesitant about doing love and hip hop because
13:22
Speaker 1: she was worried about the box that it will put
13:24
Speaker 1: her in and how it would shaped her career after
13:27
Speaker 1: the show. So she knew even back then, but she
13:31
Speaker 1: was able to work around that. But she telled them
13:33
Speaker 1: a greedy in this interview how she wasn't able to
13:36
Speaker 1: work around it because people believed it, because she believed
13:38
Speaker 1: it herself. Label didn't even want to find it that.
13:41
Speaker 3: Some people think that when you start off in a
13:43
Speaker 3: reality show and when you're really funny like me, it's
13:46
Speaker 3: really hard to convince people that you're being serious. It's like, yeah, yeah,
13:50
Speaker 3: you want to do music, and it's like, no, I
13:52
Speaker 3: really want to do music, like I went to so
13:55
Speaker 3: many different labels, and it was just like hm, or
14:01
Speaker 3: this person trying to this person in a reality show
14:03
Speaker 3: try to do music. It didn't work out, So I'm
14:05
Speaker 3: not really sure. We want to see we want to
14:08
Speaker 3: see what it looked like after the see the TV
14:12
Speaker 3: show airs out, and we want to see how does
14:14
Speaker 3: that go for you? And it's like, you know what, Fine,
14:16
Speaker 3: I don't need your money. I just invested on myself.
14:18
Speaker 4: I'll just do it myself.
14:19
Speaker 3: I just do it all myself. Like even like the
14:20
Speaker 3: money that I was getting for love and hip hop,
14:22
Speaker 3: I was investing in all in my music. And like
14:25
Speaker 3: sometimes I really I wanted to buy a I wanted
14:27
Speaker 3: to buy a chain. I wanted to buy a nice
14:30
Speaker 3: Chanelle bag.
14:31
Speaker 2: I wanted that.
14:32
Speaker 3: But it's like this first, like this first, and I
14:36
Speaker 3: was so committed and it happened for me.
14:38
Speaker 4: I mean, it just shows a lot of focus and
14:40
Speaker 4: a lot of self belief for you at that point
14:42
Speaker 4: in your career to decide like that's that's what.
14:45
Speaker 2: I'm going to do.
14:46
Speaker 4: I guess what you're describing is that you were massively underestimated.
14:51
Speaker 4: Do you still feel like you're underestimated?
14:53
Speaker 3: I feel like I'm underestimated, but I feel like this
14:58
Speaker 3: second album a lot of a lot of.
15:01
Speaker 1: Yeah, that was the time period, and I remember when
15:05
Speaker 1: Carti first got signed, And the reason why I remember
15:09
Speaker 1: is because.
15:12
Speaker 2: This was this was like the turning.
15:14
Speaker 1: Point where a lot of artists UH wanted to make
15:19
Speaker 1: it seem like they didn't have any major labels behind them,
15:24
Speaker 1: and I remember Carti started doing these like big stages,
15:28
Speaker 1: these big shows, these big award shows. So Carti performed
15:32
Speaker 1: because I was at TMC during this time period. So granted,
15:35
Speaker 1: when the tie started to change for Carti and like
15:38
Speaker 1: people started to look at her as not just a
15:40
Speaker 1: viral Instagram sensation, but she was on television, which is
15:44
Speaker 1: crazy that the tide started to change around that time,
15:47
Speaker 1: because as I told you guys, like knowing some of
15:50
Speaker 1: them behind the scenes, I know that it was very
15:52
Speaker 1: intentionally that Carty didn't want to get caught in that
15:54
Speaker 1: reality star box. I remember when she wanted to make
15:58
Speaker 1: it clear that fashion was her thing, and she did
16:01
Speaker 1: the cover of Fashion Bomb Daily, the digital.
16:03
Speaker 2: Cover some years ago as well too.
16:06
Speaker 1: It was like her first fashion look, like major one anyway,
16:10
Speaker 1: and she was just very intentional from the beginning right.
16:15
Speaker 1: I used to try and pitch her at TMZ, like
16:19
Speaker 1: to run into her on our tour, just different things.
16:20
Speaker 1: I remember Lee and Patience used to like we were
16:25
Speaker 1: always trying to figure out sometime for her to just
16:27
Speaker 1: run into our tour, even without them knowing, because I
16:31
Speaker 1: was like, if we just do it, then I can
16:32
Speaker 1: and she's funny, which she will be. I can go
16:34
Speaker 1: in and just pitch it and make it work. But
16:37
Speaker 1: it was tough because and I didn't know because I
16:40
Speaker 1: wasn't fully in the newsroom at that time. But once
16:42
Speaker 1: I got in the newsroom and got really close to Van,
16:44
Speaker 1: I remember Van telling me like he was also from
16:48
Speaker 1: the inside trying to pitch Cardi B as well too,
16:50
Speaker 1: and they didn't really understand it yet. But when the
16:52
Speaker 1: CAI started changing for her, honestly, was when she got
16:55
Speaker 1: on television, in my opinion, at least from my standpoint,
16:58
Speaker 1: and where I wasn't like just media news. I feel
17:01
Speaker 1: like being on that platform gave people a reason to
17:05
Speaker 1: talk about her outside of just social media, because this
17:07
Speaker 1: was early days when people that were on social media
17:11
Speaker 1: it was hard for them to be looked at as
17:12
Speaker 1: celebrities like I also remember it was Cardi B, Logan
17:17
Speaker 1: Paul and J Paul. We used to pitch d S
17:19
Speaker 1: three in our newsroom at TMD, or the newsroom not
17:22
Speaker 1: hours of another anymore, but the newsroom at TMD all
17:25
Speaker 1: the time. And I remember Harvey used to be so mad, like,
17:29
Speaker 1: they are not celebrities, they are online influencers. And when
17:33
Speaker 1: we even when we would talk about stories that originated
17:36
Speaker 1: from social media, he'd be like, don't say you got
17:37
Speaker 1: it from social media, because social media was just looked
17:40
Speaker 1: at as this thing that was just the Internet. To
17:43
Speaker 1: anyone who was like old school newsmen or whatever. You
17:47
Speaker 1: didn't take a lot coming off the social media series.
17:49
Speaker 1: And then the tide just changed, and Cardi was a
17:51
Speaker 1: big part of that because she was so vocal on
17:54
Speaker 1: social media, so tapped on social media, but she was
17:56
Speaker 1: also on television and causing big ways over there. Miss
18:00
Speaker 1: of all of this, so the music is dropping. Cardi
18:04
Speaker 1: B then does the MTV Video Music Awards in twenty seventeen.
18:10
Speaker 2: She performed at a pre show. This was a huge
18:14
Speaker 2: deal and I remember.
18:16
Speaker 1: This performance because she performed and then later on she
18:20
Speaker 1: did I Like It at the twenty eighteen American Music
18:23
Speaker 1: Awards at AMAS I remember the performances because I'm like, yo,
18:26
Speaker 1: these are such big stages, Like I'm so happy for her.
18:28
Speaker 1: She kn't major looks now like how is she able
18:32
Speaker 1: to get on these big stages because there's a lot
18:34
Speaker 1: of artists who were also making ways and talented but
18:37
Speaker 1: can't get on these big stages. And I remember being
18:39
Speaker 1: told like, oh, she signed to Atlantic, but she didn't
18:43
Speaker 1: want to like announce it at one point. And then
18:47
Speaker 1: I remember when she started having some success of the label,
18:50
Speaker 1: it became a part of the conversation.
18:51
Speaker 2: And I think a part of that was too.
18:53
Speaker 1: Like I said in the beginning, this was the turning
18:54
Speaker 1: tide of when people really wanted to see independent from
18:57
Speaker 1: a label.
18:59
Speaker 2: I mean, and to be fair, Cardi has.
19:00
Speaker 1: Always been one that has been running and doing a
19:02
Speaker 1: lot of her own groundwork like the artists. But I
19:05
Speaker 1: know that was that element to it too. But to
19:08
Speaker 1: see all of this in real time and say, hear
19:11
Speaker 1: her talk back on it, like spending the money she
19:13
Speaker 1: was spending for herself and did her early know how
19:16
Speaker 1: to do that and where she got in from now
19:18
Speaker 1: right with different deals that she's been able to leverage,
19:21
Speaker 1: Cardi b has done deals with fashion No, and I'm
19:23
Speaker 1: just gonna name a few because I know none of
19:25
Speaker 1: miss them. Fashion Over was a big deal. It sold
19:27
Speaker 1: out so fast. It was one of the fashion of
19:29
Speaker 1: his biggest celebrity brand partnerships of patients. Foster was also
19:33
Speaker 1: the hem of it, with Cardi b in that as
19:36
Speaker 1: well too, like you know, creatively directing, managing and leading
19:39
Speaker 1: a lot of that partnership. She just recently did a
19:42
Speaker 1: revolved deal, so they're going to do things across fashion
19:46
Speaker 1: and all all faucets and all assets. And she talks
19:49
Speaker 1: a bit about that in this interview. She now has
19:52
Speaker 1: her Girl Good hairbrand. Cardi has Whip Shops, which is
19:57
Speaker 1: wine and spirits.
19:58
Speaker 2: She's done television things.
20:00
Speaker 1: She is all over the game, like all over it
20:03
Speaker 1: in major ways. One of the things that I thought
20:05
Speaker 1: that was so you know, honest, but also I was
20:09
Speaker 1: glad she said it because a lot of people when
20:13
Speaker 1: you when things flags start moving for you, you you just
20:15
Speaker 1: rip it and running so fast and you're just trying
20:17
Speaker 1: to make the money. It's the same that sometimes the
20:19
Speaker 1: business falls through. And Cardy talks a lot about, you know,
20:25
Speaker 1: just making sure that you know what your business looks
20:28
Speaker 1: like and how she was you know, she did some
20:30
Speaker 1: bad deals that she had to learn from them.
20:34
Speaker 2: Taxes.
20:36
Speaker 3: It's like, oh my gosh, if I could learn something
20:38
Speaker 3: new every time about taxes, Like it was like that's
20:40
Speaker 3: what I that's what I want to like learn And
20:43
Speaker 3: then like who money comes and goes so fast?
20:46
Speaker 1: Listen.
20:46
Speaker 4: I wanted to ask you about that because I think
20:48
Speaker 4: you revealed last year you were spending like three million
20:51
Speaker 4: dollars a month or something like that on your outgoings
20:54
Speaker 4: on keeping CARDI Bay and the family going with that truth.
20:58
Speaker 3: Yes, like it's like so many it's just well not
21:02
Speaker 3: not three million. It was like a year that I
21:05
Speaker 3: was like, why am I spending a million dollars on
21:07
Speaker 3: transportation a year? Like driving transportation, not not planes or nothing,
21:13
Speaker 3: like just driving transportation. And that's just because it's like
21:17
Speaker 3: sometimes like you don't even be having talks with your
21:20
Speaker 3: accounting every every week. You just be like, oh whatever,
21:23
Speaker 3: cause I could see what I got going on in
21:24
Speaker 3: my credit card. But there's just so many little accounts
21:28
Speaker 3: that you have that it's like I'm not always keeping
21:30
Speaker 3: up with it, keep up with every single account that
21:33
Speaker 3: you have.
21:34
Speaker 4: Are you doing that now?
21:35
Speaker 1: Yes?
21:36
Speaker 3: Yes, And I'm not, and I'm not feeling bad for
21:39
Speaker 3: people anymore. Like it's like, hey, listen, you are taking
21:43
Speaker 3: advantage too much. You gotta go, you gotta get fired baby.
21:46
Speaker 2: Like I said, there's a lot of.
21:49
Speaker 1: There's a lot of things that people try to make
21:51
Speaker 1: nuance in life, especially like in successive business. Like I
21:55
Speaker 1: think people look at anybody that's successful automatically assume that
22:00
Speaker 1: like you just figure it out, well, like you automatically
22:04
Speaker 1: have it figured out, or you you know, it was
22:07
Speaker 1: passed down from you, or most of the time it's
22:09
Speaker 1: like who do they have around them? Like people are
22:10
Speaker 1: trying to figure out, like who you have around you.
22:12
Speaker 1: But regardless of all of that, regardless if it's been
22:15
Speaker 1: passed down through family members, you know that financial education
22:18
Speaker 1: or business savvy, regardless if it's because of the partners
22:21
Speaker 1: you have around you. One of the things that I've
22:23
Speaker 1: learned and I'm learning still is like you have to
22:26
Speaker 1: have your hands and everything monitor to the people, monitor
22:29
Speaker 1: their process, their progress, and also monitor your money because
22:34
Speaker 1: people don't spend and hold on to money like you
22:37
Speaker 1: do because they're not working for it. That has been
22:40
Speaker 1: my biggest learning lesson of Like, no, I want to
22:43
Speaker 1: watch everything, Like, I want to know who's being paid
22:45
Speaker 1: for what, how we being paid? Why is this person
22:48
Speaker 1: getting a percentage of this? They weren't involved, Like, there
22:51
Speaker 1: are so many people that get in this business and
22:54
Speaker 1: business goes bad for them, not because the business wasn't there,
22:57
Speaker 1: but because the the.
23:00
Speaker 2: What Carti is talking about, like the turnaround and.
23:05
Speaker 1: The evolution from I did bad business.
23:07
Speaker 2: I did a bad deal.
23:09
Speaker 1: I learned from it, the warning that came before the destruction, Right,
23:12
Speaker 1: people don't People don't evolve from that. They don't learn
23:14
Speaker 1: from that. Oh no, baby got me. I'm watching people
23:18
Speaker 1: like you know Carti when it comes to business. Shoot.
23:21
Speaker 1: When I was at her concert just Saturday at the
23:25
Speaker 1: Prudential Center, I was just paying attention like I always
23:27
Speaker 1: did to everything, being nosy, and I saw her spray
23:31
Speaker 1: perfume on herself and I text, you know somebody from
23:35
Speaker 1: her team and I'm like, is Carty about to drop
23:38
Speaker 1: a sent And they were like, no, that's McClair. That's
23:40
Speaker 1: their moment in the show. They have a sponsorship with Party,
23:43
Speaker 1: And I'm like, oh, okay. And I feel like that's
23:47
Speaker 1: one thing that isn't really talked about a lot is
23:49
Speaker 1: the fact that Mclair. She has a brand partnership with Mclair,
23:52
Speaker 1: which is we Carty talks about Mclair so much in
23:56
Speaker 1: her music, so it only makes sense. But at how
23:58
Speaker 1: she's able to pull off a lot of the three
24:00
Speaker 1: I tricks that we're seeing on the on that stage
24:04
Speaker 1: because it costs money, and she's talked about the label
24:08
Speaker 1: needing to put up more money. I'm sorry she talked
24:10
Speaker 1: about like Nation, who is the torn company, needing to
24:13
Speaker 1: put up more money next year and just you know,
24:16
Speaker 1: in the beginning of all of this, how she had
24:18
Speaker 1: to go and find and figure out a lot of
24:19
Speaker 1: the money because of everything she wanted to do.
24:22
Speaker 2: And I'm sure that that was one of the things.
24:24
Speaker 1: That they figured out. Like she has been very smart
24:27
Speaker 1: about taking what she's learned and applying in a very
24:30
Speaker 1: in a very good way. And I think you know,
24:34
Speaker 1: the time that Cardy took off music, people look at
24:37
Speaker 1: it like an absence, But to me, it sounds like
24:41
Speaker 1: she was rubbing up.
24:42
Speaker 2: It sounds like she was looking around.
24:44
Speaker 1: She was getting herself together mentally because you know, she
24:46
Speaker 1: was going through divorce that whole situation, but she was
24:48
Speaker 1: also trying to figure out, like where her priorities lie,
24:51
Speaker 1: what is important, what's not important? Where does she want
24:54
Speaker 1: to spend her time? What story does she want to tell? Who?
24:56
Speaker 1: In looking around, who am I going to do it with?
24:58
Speaker 1: Who are the team members? Who are the brands? And
25:03
Speaker 1: that little bit of time or lack thereof can take
25:06
Speaker 1: you from zero to one hundred or literally nothing.
25:09
Speaker 2: Now one of the last things I want to bring.
25:11
Speaker 1: Into this because y'all know I talk a lot about
25:14
Speaker 1: family on the podcast and just you know, learning this
25:17
Speaker 1: new space of being able to show up for everybody
25:19
Speaker 1: but also show up for myself.
25:21
Speaker 2: CARTI talked about just the.
25:23
Speaker 1: The you know, the tax that there is, but being
25:26
Speaker 1: successful in your family and being the person that to
25:29
Speaker 1: what can rely on how financially that takes a toll too.
25:32
Speaker 3: I already I feel like I already said boundaries with
25:35
Speaker 3: my family already, those boundaries are already said, Like it's like,
25:38
Speaker 3: how'd you do that? Just it's like I just got
25:41
Speaker 3: so tired of it, and it's just like just say no,
25:44
Speaker 3: Like just just say no. And now I feel like
25:46
Speaker 3: my family knows like how much or on you could
25:50
Speaker 3: ask me, or what type of situation you could ask.
25:53
Speaker 3: But it's like even some people that I just employed
25:55
Speaker 3: that are not my family. Like sometimes like people that
25:58
Speaker 3: I employed sometimes I become really cool with or I
26:02
Speaker 3: really like them, and it's like, you know what, we're
26:05
Speaker 3: getting too comfortable and you overcharging me.
26:08
Speaker 1: You got a gun.
26:09
Speaker 3: You gotta fucking go. You ain't got no mercy, y'all
26:11
Speaker 3: me bitch, Like, it's like, you gotta go now.
26:13
Speaker 1: Let me tell y'all. Carti has a really big family
26:16
Speaker 1: that she talks about all the time, from her mom,
26:18
Speaker 1: her dad.
26:19
Speaker 2: Her sister Hennthy all of a lot of her cousins.
26:23
Speaker 1: She doesn't post them as much now, but when Carti
26:25
Speaker 1: used to do videos on time on Instagram, she would
26:27
Speaker 1: always be posting her cousins. There were videos she would
26:29
Speaker 1: post them having parties at their houses and you know,
26:33
Speaker 1: just all the food and the Spanish music and you know,
26:36
Speaker 1: so there are a lot of people there. She also
26:38
Speaker 1: has talked a lot about I remember when the pandemic hit,
26:41
Speaker 1: Carti was talking to it, and then once eggs went
26:44
Speaker 1: up in price, she.
26:45
Speaker 2: Was talking about how she grocery shops for a lot
26:46
Speaker 2: of people in.
26:47
Speaker 1: Her family and how expensive everything is and some things
26:51
Speaker 1: are like you know, you can't control the press of groceries, right,
26:55
Speaker 1: but learning how to say no and learning how to
27:00
Speaker 1: look at every dollar you spend, whether it's going to
27:03
Speaker 1: a family member, a business, an investment into yourself something
27:09
Speaker 1: you shouldn't be buying, shopping, whatever it is, looking at
27:11
Speaker 1: every dollar that you put out as something that you're
27:13
Speaker 1: taking away from a moment you could be that investing
27:15
Speaker 1: in yourself and making sure it is something that it's
27:19
Speaker 1: not even about it being worked it, but like it's
27:21
Speaker 1: something that isn't putting you in a deficit. And sometimes
27:25
Speaker 1: the deficits don't even look like you not having the
27:28
Speaker 1: money because with a person like a Cardi b or
27:31
Speaker 1: Emma Greedy, like, I'm sure there's more where that came from.
27:35
Speaker 2: That's what we're all working to. That's what I'm working
27:37
Speaker 2: So that's why we're.
27:37
Speaker 1: Watching these interviews. But if you want to keep it
27:41
Speaker 1: like that, who order is more to you know, to
27:43
Speaker 1: come from, Like you have to understand what that is.
27:45
Speaker 1: And I thought the Emma putting it into the conversation
27:47
Speaker 1: of it being called family pats, I was like, Okay,
27:50
Speaker 1: that's a good way to look at it, because that
27:51
Speaker 1: makes it a business thing because you're never going to
27:54
Speaker 1: let someone in business just keep taking thick and taking
27:56
Speaker 1: thick and taking and never returning. You would cut it off.
27:59
Speaker 1: You would stop, I'm doing business with that person. Your
28:01
Speaker 1: return would be good and not that anyone that you
28:04
Speaker 1: help in your family or people who love that always
28:05
Speaker 1: has to be a return.
28:07
Speaker 2: But you, guys, on what I mean, like, you wouldn't
28:10
Speaker 2: allow yourself to.
28:10
Speaker 1: Be taking advantage of And that's just one of the
28:12
Speaker 1: things that you're like learning that or that I'm learning.
28:15
Speaker 1: And it's not even about money. Sometimes it's about the
28:18
Speaker 1: guilt that we talked about on a previous episode as well.
28:22
Speaker 1: Go back and take a listen to that. I'll talk
28:24
Speaker 1: to you guys about, you know, the guilt of just
28:26
Speaker 1: not being able to spend time with everybody all the time.
28:29
Speaker 1: But sometimes you know, depending on where you are in
28:32
Speaker 1: your life, your time is your money too, and you
28:34
Speaker 1: got to be a little stingy with it just for
28:36
Speaker 1: a little bit. Just that's the investment, just for a
28:38
Speaker 1: little bit until you can give it all back out.
28:41
Speaker 1: This has been another episode of the Latest with Laura
28:43
Speaker 1: and Rosa. I am Lauren and Rosa. I tell you guys,
28:46
Speaker 1: every single episode my Lowriders y'all could be anywhere with
28:49
Speaker 1: any old body, talking about a lot of other things,
28:52
Speaker 1: but y'all should just be right here with me every
28:54
Speaker 1: single episode, and I appreciate you guys for that