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FTC Targets Personalized Pricing | San Antonio News
The FTC is cracking down on personalized pricing, forcing companies to disclose how they use your data—like browsing habits or cart time—to show different prices. If they don’t, they risk federal charges for deceptive practices. This follows a 2025 report showing the practice across industries, including baby products for new parents. While the FTC can’t outright ban it, transparency is their goal. Retail giants like Walmart and Target defend loyalty programs, saying they offer real savings. The FTC is now seeking public feedback for 30 days, while states like Maryland and California are…
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