Strategic Selling: Unlocking Growth by Converting CapEx to OpEx
In the first official deep dive of 2026, the Unlocked Podcast team explores a game-changing sales strategy: shifting high-ticket security solutions from Capital Expenditures (CapEx) to Operating Expenses (OpEx). Chad from Loc-Doc Security, Tony from Assured Security, and Lars from Calgary Lock & Safe break down why large, six-figure proposals often stall in today’s economic climate.
The hosts explain that while security and key systems are vital, they often fall to the bottom of a client's priority list when competing with HVAC repairs or parking lot maintenance for limited capital budgets…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.