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The Manager’s Playbook 077: Nick Groff - BUNT., Artist Management, World-Building, Fan Acquisition & Music Business
Nick Groff returns to The Manager's Playbook, former Interscope and Geffen executive, longtime A&R, entrepreneur, and manager of BUNT.
Nick breaks down the modern artist playbook: how managers can build artists like media companies, why storytelling and world-building matter, and how BUNT. went from being dropped to building a global fanbase, selling hundreds of thousands of tickets, and creating real momentum around live shows, merch, content, and community.
We get into artist management, fan acquisition, touring strategy, merch, market-by-market pricing, Coachella, AI, the creator economy…
The skinny
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