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He Turned Grief Into a Movement That's Saved Thousands of Lives | Tom Everson
I sat down with Tom Everson — founder of Keep Kids Alive Drive 25 and creator of the Live Forward Pikes Peak Weekend — for one of the most powerful conversations I've had on this podcast. In this episode, I dig into how a simple running slogan from 1998 turned into a 28-year traffic safety movement spanning 1,700+ communities across 49 states, Canada, and even Australia.
Tom shares the real story behind his nonprofit's work in under-resourced communities in Detroit, St. Louis, Phoenix, and Houston — led almost entirely by women and women of color. We talk about his powerful "framing story"…
The skinny
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