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221: Reclaiming Value: Transforming the Business of Architecture with Tyler Suomala
How Can Architects Ditch the 'Starving Artist' Mentality and Design a More Profitable Future?
To kick off Season 12 of Practice Disrupted, Evelyn Lee returns from her term as AIA President with a special episode, turning the tables to be interviewed by Tyler Suomala, founder of Growthitect. In this candid conversation, they reflect on Evelyn's year of travel and leadership, discussing the often unseen advocacy work of the AIA and the disconnect between national efforts and local members' perceptions.
Evelyn and Tyler examine the core challenges facing the architecture profession, particularly…
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