Should You Ever Change Your Company Name? | Ep. #661

Marketing School - Digital Marketing and Online Marketing Tips · May 23, 2018 · 8m

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Ever Change Your Company Name?

[00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains.

[00:57] When you change domains, you lose 5-10% of your link juice.

[01:10] Moz wrote a blog post about their name change and how it affected the company.

[01:20] If you are going to make the change, make sure that you have your SEO bases…