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Why I Was Wrong About 10X Thinking | Ep 127

You know me, I’ve always been a bit lukewarm about business theories from people who haven’t walked in a business owner's shoes. They can feel so disconnected from the real world, right? 🤷‍♀️ But my scepticism doesn’t stop me from diving into books. Some are meh, but then there are rare gems that truly make you think differently. 💡

I’ve just finished one of those gems: "10x Is Easier Than 2x" by Dan Sullivan and Dr. Benjamin Hardy. At first, I wasn’t sold. How could 10X be easier than 2X? It sounded like a buzzword thrown around by people with more private jets than real-life experience. 🛩️…

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