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It's A Great Year To Be Building Community · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Every
• 0:00
  morning
• 0:01
  when
• 0:01
  I
• 0:01
  wake
• 0:01
  up,
• 0:02
  I
• 0:02
  have
• 0:02
  this
• 0:02
  practice
• 0:02
  where
• 0:03
  I
• 0:03
  try
• 0:03
  to
• 0:03
  write
• 0:04
  down
• 0:04
  at
• 0:04
  least
• 0:04
  three
• 0:05
  gratitudes
• 0:05
  for
• 0:06
  the
• 0:06
  day.
• 0:06
  I
• 0:06
  try
• 0:07
  to
• 0:07
  make
• 0:07
  them
• 0:07
  new,
• 0:07
  at
• 0:08
  least
• 0:08
  new
• 0:08
  in
• 0:09
  the
• 0:09
  past
• 0:09
  week.
• 0:09
  Like,
• 0:10
  so
• 0:10
  I
• 0:10
  don't
• 0:10
  say
• 0:10
  the
• 0:10
  same
• 0:10
  things
• 0:11
  every
• 0:11
  day,
• 0:12
  but
• 0:12
  something
• 0:12
  that
• 0:12
  keeps
• 0:13
  coming
• 0:13
  up
• 0:14
  again
• 0:14
  and
• 0:14
  again
• 0:15
  is
• 0:16
  I
• 0:16
  write.
• 0:17
  I'm
• 0:17
  so
• 0:18
  glad
• 0:19
  that
• 0:19
  I
• 0:19
  took
• 0:19
  a
• 0:19
  bet
• 0:20
  on
• 0:20
  myself
• 0:20
  four
• 0:21
  years
• 0:21
  ago
• 0:21
  and
• 0:22
  went
• 0:22
  all
• 0:22
  in
• 0:22
  on
• 0:22
  community.
• 0:23
  Because
• 0:25
  when
• 0:25
  I
• 0:25
  tell
• 0:25
  you
• 0:26
  that
• 0:26
  that
• 0:26
  2026
• 0:28
  is
• 0:28
  the
• 0:28
  best
• 0:28
  year
• 0:29
  to
• 0:29
  be
• 0:29
  building
• 0:29
  community,
• 0:30
  I
• 0:30
  really
• 0:31
  mean
• 0:31
  it.
• 0:31
  And
• 0:31
  not
• 0:32
  just
• 0:32
  because
• 0:32
  I
• 0:32
  run
• 0:33
  an
• 0:33
  agency
• 0:33
  that
• 0:33
  builds
• 0:34
  community
• 0:34
  and
• 0:34
  you
• 0:35
  should
• 0:35
  hire
• 0:35
  me.
• 0:35
  Like,
• 0:36
  I
• 0:36
  mean
• 0:36
  it
• 0:36
  in
• 0:37
  the
• 0:37
  sense
• 0:37
  that
• 0:38
  the
• 0:38
  world
• 0:39
  is
• 0:39
  shifting
• 0:40
  so,
• 0:40
  so
• 0:41
  rapidly
• 0:42
  and
• 0:42
  community
• 0:43
  is
• 0:44
  the
• 0:44
  thing
• 0:45
  that
• 0:45
  we
• 0:45
  need
• 0:46
  more
• 0:46
  than
• 0:46
  ever,
• 0:46
  that
• 0:47
  all
• 0:47
  of
• 0:47
  this
• 0:47
  technology
• 0:48
  does
• 0:48
  not
• 0:48
  solve
• 0:48
  for
• 0:48
  us.
• 0:49
  Everything
• 0:50
  we
• 0:50
  could
• 0:50
  ever
• 0:50
  need
• 0:51
  is
• 0:51
  at
• 0:51
  our
• 0:51
  fingertips
• 0:52
  and
• 0:52
  answers.
• 0:52
  Education
• 0:53
  solutions.
• 0:54
  I
• 0:54
  mean,
• 0:54
  the
• 0:54
  other
• 0:54
  night
• 0:55
  I
• 0:56
  said
• 0:56
  to
• 0:57
  AI,
• 0:58
  hey,
• 0:58
  I
• 0:58
  have
• 0:59
  these
• 0:59
  five
• 0:59
  ingredients.
• 1:00
  Help
• 1:01
  me
• 1:01
  make
• 1:01
  a
• 1:01
  soup
• 1:01
  that
• 1:02
  isn't
• 1:02
  boring.
• 1:02
  And
• 1:03
  then
• 1:03
  it
• 1:03
  gave
• 1:03
  me
• 1:03
  some
• 1:03
  suggestions
• 1:04
  and
• 1:05
  we
• 1:05
  had
• 1:05
  one
• 1:05
  of
• 1:05
  the
• 1:05
  best
• 1:06
  soups
• 1:06
  we've
• 1:06
  had
• 1:06
  in
• 1:07
  a
• 1:07
  while.
• 1:07
  Like,
• 1:07
  that's
• 1:08
  crazy.
• 1:08
  Meanwhile,
• 1:09
  I
• 1:09
  have
• 1:09
  all
• 1:09
  of
• 1:09
  these
• 1:09
  amazing
• 1:10
  cookbooks
• 1:10
  sitting
• 1:10
  on
• 1:11
  my
• 1:11
  counter
• 1:11
  that
• 1:12
  I
• 1:12
  don't
• 1:12
  even
• 1:12
  know
• 1:13
  if
• 1:13
  I'll
• 1:13
  open
• 1:13
  again.
• 1:14
  We
• 1:14
  see
• 1:14
  people
• 1:15
  like
• 1:15
  Amy
• 1:15
  Porterfield
• 1:16
  shutting
• 1:16
  down
• 1:16
  digital
• 1:17
  course
• 1:17
  Academy
• 1:18
  courses
• 1:19
  as
• 1:20
  a
• 1:20
  standalone
• 1:20
  products
• 1:21
  are
• 1:21
  going
• 1:22
  to
• 1:22
  be
• 1:22
  tough
• 1:22
  moving
• 1:22
  forward,
• 1:23
  and
• 1:23
  that's
• 1:24
  probably
• 1:24
  another
• 1:24
  episode.
• 1:25
  But
• 1:25
  education
• 1:26
  is
• 1:27
  easier
• 1:27
  than
• 1:27
  ever.
• 1:27
  Like,
• 1:27
  hey,
• 1:28
  I'm
• 1:28
  trying
• 1:28
  to
• 1:28
  do
• 1:28
  this
• 1:28
  thing,
• 1:28
  or
• 1:29
  I
• 1:29
  want
• 1:29
  to
• 1:29
  learn
• 1:29
  how
• 1:29
  to
• 1:29
  do
• 1:29
  this
• 1:30
  thing.
• 1:30
  Walk
• 1:30
  me
• 1:30
  through
• 1:30
  it.
• 1:31
  Like,
• 1:31
  help
• 1:31
  me
• 1:31
  go
• 1:31
  through
• 1:32
  the
• 1:32
  steps.
• 1:32
  What
• 1:32
  should
• 1:32
  I
• 1:33
  focus
• 1:33
  on
• 1:33
  first?
• 1:33
  What
• 1:34
  book
• 1:34
  should
• 1:34
  I
• 1:34
  read
• 1:34
  first?
• 1:35
  I
• 1:35
  mean,
• 1:36
  everything
• 1:36
  we
• 1:36
  could
• 1:37
  possibly
• 1:37
  need,
• 1:37
  the
• 1:37
  answer
• 1:38
  to
• 1:38
  is
• 1:39
  so
• 1:39
  easy
• 1:39
  to
• 1:39
  find.
• 1:40
  And
• 1:41
  so
• 1:42
  what
• 1:42
  we're
• 1:43
  missing,
• 1:43
  though,
• 1:43
  and
• 1:44
  the
• 1:44
  one
• 1:44
  thing
• 1:45
  that
• 1:45
  it
• 1:45
  cannot
• 1:46
  replace
• 1:47
  is
• 1:47
  meaningful
• 1:47
  relationships
• 1:48
  and
• 1:49
  community.
• 1:50
  And
• 1:50
  on
• 1:50
  top
• 1:50
  of
• 1:50
  that,
• 1:51
  in
• 1:51
  the
• 1:51
  world
• 1:51
  today
• 1:52
  and
• 1:53
  all
• 1:53
  of
• 1:53
  the
• 1:53
  crazy
• 1:54
  things
• 1:54
  that
• 1:54
  are
• 1:55
  happening,
• 1:55
  especially
• 1:55
  in
• 1:56
  the
• 1:56
  United
• 1:56
  States
• 1:56
  and
• 1:57
  just
• 1:57
  the
• 1:57
  state
• 1:58
  of
• 1:58
  the
• 1:58
  world
• 1:58
  is,
• 1:59
  yeah,
• 1:59
  bleak.
• 2:00
  Anyway,
• 2:00
  we're
• 2:01
  choosing
• 2:02
  where
• 2:02
  to
• 2:02
  spend
• 2:03
  our
• 2:03
  dollars
• 2:03
  a
• 2:03
  lot
• 2:04
  more
• 2:04
  carefully
• 2:05
  and
• 2:05
  we're
• 2:05
  looking
• 2:05
  at
• 2:06
  the
• 2:06
  people
• 2:06
  and
• 2:07
  the
• 2:07
  communities
• 2:07
  behind
• 2:08
  the
• 2:08
  businesses.
• 2:08
  And
• 2:09
  this
• 2:09
  isn't
• 2:09
  new,
• 2:10
  but
• 2:10
  I
• 2:10
  think
• 2:10
  it's
• 2:11
  really
• 2:11
  going
• 2:11
  to
• 2:11
  explode
• 2:12
  this
• 2:12
  year
• 2:13
  when
• 2:13
  we
• 2:13
  choose
• 2:14
  which
• 2:14
  software
• 2:15
  platforms
• 2:16
  to
• 2:16
  use.
• 2:16
  We're
• 2:17
  looking
• 2:17
  at
• 2:18
  what
• 2:18
  kind
• 2:18
  of
• 2:18
  community
• 2:19
  support
• 2:19
  they
• 2:19
  have.
• 2:19
  Am
• 2:20
  I
• 2:20
  going
• 2:20
  to
• 2:20
  be
• 2:20
  able
• 2:20
  to
• 2:20
  connect
• 2:21
  with
• 2:21
  people
• 2:21
  that
• 2:22
  are
• 2:22
  using
• 2:22
  this
• 2:22
  thing?
• 2:22
  What,
• 2:23
  what
• 2:23
  is.
• 2:23
  What
• 2:23
  are
• 2:24
  the.
• 2:24
  What
• 2:24
  does
• 2:25
  the
• 2:25
  collective
• 2:26
  have
• 2:26
  to
• 2:26
  say
• 2:26
  about
• 2:26
  this
• 2:27
  product
• 2:28
  and
• 2:28
  the
• 2:28
  experience
• 2:29
  of
• 2:29
  using
• 2:29
  this
• 2:29
  product
• 2:30
  and
• 2:30
  the
• 2:30
  experience
• 2:30
  of
• 2:31
  connecting
• 2:31
  with
• 2:31
  their
• 2:31
  team
• 2:31
  and
• 2:32
  what
• 2:32
  is
• 2:32
  customer
• 2:32
  service?
• 2:33
  Like?
• 2:33
  These
• 2:33
  are
• 2:33
  the
• 2:33
  things
• 2:34
  that
• 2:34
  we
• 2:34
  care
• 2:34
  about.
• 2:35
  I
• 2:35
  was
• 2:35
  scrolling
• 2:36
  LinkedIn
• 2:37
  well
• 2:38
  just
• 2:38
  in
• 2:38
  general,
• 2:38
  like
• 2:39
  the
• 2:39
  past
• 2:39
  couple
• 2:39
  of
• 2:39
  weeks
• 2:39
  and
• 2:39
  I've
• 2:40
  noticed
• 2:41
  these
• 2:41
  posts
• 2:41
  from
• 2:42
  software
• 2:42
  founders.
• 2:43
  Like
• 2:43
  a
• 2:43
  couple
• 2:44
  of
• 2:44
  different
• 2:44
  software
• 2:45
  founders
• 2:45
  have
• 2:45
  been
• 2:46
  just
• 2:46
  kind
• 2:46
  of
• 2:46
  like
• 2:46
  shit
• 2:47
  talking
• 2:47
  each
• 2:47
  other
• 2:48
  and
• 2:49
  when
• 2:49
  I
• 2:49
  read
• 2:50
  that,
• 2:50
  it
• 2:50
  makes
• 2:51
  me
• 2:51
  not
• 2:51
  want
• 2:52
  to
• 2:53
  use
• 2:54
  that
• 2:54
  company's
• 2:54
  software
• 2:55
  because
• 2:56
  it's
• 2:56
  just,
• 2:56
  I
• 2:57
  don't
• 2:57
  know,
• 2:57
  it's
• 2:57
  bad
• 2:57
  form.
• 2:58
  I
• 2:58
  don't
• 2:58
  think
• 2:59
  that's
• 2:59
  the
• 2:59
  way
• 2:59
  you
• 2:59
  connect
• 3:00
  with
• 3:00
  people
• 3:00
  is
• 3:00
  knocking
• 3:01
  other
• 3:01
  people
• 3:01
  down.
• 3:02
  It
• 3:02
  doesn't
• 3:02
  align
• 3:03
  with
• 3:03
  my
• 3:03
  personal
• 3:03
  values.
• 3:04
  Okay.
• 3:05
  And
• 3:05
  when
• 3:05
  I
• 3:05
  think
• 3:06
  about.
• 3:06
  So
• 3:06
  I'll
• 3:06
  just
• 3:06
  say,
• 3:07
  say
• 3:07
  like
• 3:07
  this
• 3:08
  one
• 3:08
  post
• 3:09
  specifically
• 3:10
  was
• 3:10
  an
• 3:10
  email
• 3:11
  marketing
• 3:11
  platform
• 3:12
  where
• 3:12
  I'm
• 3:12
  seeing
• 3:12
  a
• 3:12
  lot
• 3:12
  of
• 3:13
  stuff
• 3:13
  coming
• 3:13
  out
• 3:14
  from
• 3:14
  their
• 3:14
  founder
• 3:14
  and
• 3:15
  from
• 3:15
  the
• 3:15
  employees
• 3:15
  that's
• 3:16
  like
• 3:16
  cringy
• 3:17
  about
• 3:18
  how
• 3:18
  they
• 3:18
  should
• 3:18
  use.
• 3:19
  People
• 3:19
  should
• 3:19
  use
• 3:19
  their
• 3:19
  company
• 3:20
  cuz
• 3:20
  it's
• 3:20
  so
• 3:20
  much
• 3:20
  better
• 3:20
  than
• 3:21
  their
• 3:21
  competitors
• 3:21
  and
• 3:22
  it's
• 3:22
  like
• 3:22
  very
• 3:22
  attacky.
• 3:23
  And
• 3:23
  I'm
• 3:24
  not
• 3:24
  gonna
• 3:24
  like
• 3:24
  name
• 3:24
  names
• 3:25
  but
• 3:25
  I
• 3:25
  don't
• 3:25
  know
• 3:25
  if
• 3:26
  you
• 3:26
  know
• 3:26
  anything
• 3:26
  about
• 3:26
  these
• 3:26
  marketing
• 3:27
  platforms.
• 3:27
  You
• 3:27
  probably
• 3:28
  know
• 3:28
  what
• 3:28
  I'm
• 3:28
  talking
• 3:28
  about.
• 3:29
  And
• 3:30
  so
• 3:30
  when
• 3:30
  I
• 3:30
  think
• 3:30
  about
• 3:31
  like
• 3:31
  why
• 3:31
  do
• 3:31
  I
• 3:31
  use
• 3:32
  KIT
• 3:32
  as
• 3:32
  my
• 3:33
  email
• 3:33
  marketing
• 3:33
  platform?
• 3:34
  It's
• 3:34
  because
• 3:34
  they
• 3:35
  have
• 3:35
  tools
• 3:36
  so
• 3:36
  that
• 3:36
  I
• 3:36
  connect
• 3:37
  with
• 3:37
  other
• 3:37
  people
• 3:37
  that
• 3:38
  use
• 3:38
  that
• 3:38
  platform
• 3:38
  because
• 3:39
  it
• 3:39
  is
• 3:39
  an
• 3:39
  email
• 3:40
  platform
• 3:40
  for
• 3:40
  creators.
• 3:41
  And
• 3:41
  so
• 3:42
  they
• 3:42
  have
• 3:42
  the
• 3:42
  creator
• 3:42
  network
• 3:43
  where
• 3:43
  they
• 3:43
  have
• 3:43
  recommendation
• 3:44
  engine
• 3:45
  so
• 3:45
  you
• 3:45
  can
• 3:45
  recommend
• 3:45
  your
• 3:46
  friends
• 3:46
  that
• 3:46
  are
• 3:46
  also
• 3:47
  on
• 3:47
  the
• 3:47
  platform
• 3:48
  so
• 3:48
  you
• 3:48
  can
• 3:48
  grow
• 3:49
  your
• 3:49
  list
• 3:49
  together.
• 3:50
  They
• 3:50
  have
• 3:50
  their
• 3:50
  craft
• 3:51
  and
• 3:51
  commerce
• 3:51
  conference
• 3:52
  which
• 3:52
  is
• 3:52
  by
• 3:53
  far
• 3:53
  my
• 3:53
  favorite
• 3:53
  conference
• 3:54
  every
• 3:54
  year.
• 3:54
  It's
• 3:55
  incredible.
• 3:56
  And
• 3:56
  they
• 3:56
  have
• 3:57
  these
• 3:57
  satellite
• 3:58
  studios
• 3:59
  in
• 3:59
  different
• 3:59
  cities
• 4:00
  including
• 4:00
  New
• 4:00
  York
• 4:01
  and
• 4:01
  Boise
• 4:01
  and
• 4:02
  Chicago
• 4:03
  where
• 4:03
  it's
• 4:04
  like
• 4:04
  entire
• 4:04
  recording
• 4:05
  studios.
• 4:05
  And
• 4:05
  if
• 4:06
  you're
• 4:06
  a
• 4:06
  KIT
• 4:07
  customer
• 4:07
  you
• 4:08
  get
• 4:08
  to
• 4:08
  use
• 4:08
  those
• 4:08
  spaces
• 4:09
  for
• 4:09
  free,
• 4:09
  which
• 4:09
  is
• 4:10
  crazy.
• 4:11
  And
• 4:11
  so
• 4:11
  they
• 4:12
  also
• 4:12
  have
• 4:12
  all
• 4:12
  of
• 4:12
  these
• 4:12
  meetups.
• 4:13
  They're
• 4:13
  just
• 4:13
  developing
• 4:14
  their
• 4:14
  company
• 4:15
  so
• 4:16
  much
• 4:16
  based
• 4:16
  on
• 4:17
  supporting
• 4:18
  their
• 4:18
  customers
• 4:19
  even
• 4:19
  beyond
• 4:20
  a
• 4:20
  software
• 4:20
  experience.
• 4:21
  And
• 4:22
  the
• 4:22
  other
• 4:23
  thing
• 4:23
  about
• 4:23
  AI
• 4:24
  is
• 4:24
  that
• 4:24
  it's
• 4:24
  so
• 4:25
  much
• 4:25
  easier
• 4:25
  now
• 4:25
  to
• 4:25
  build
• 4:26
  software.
• 4:27
  And
• 4:27
  so
• 4:28
  when
• 4:29
  software
• 4:29
  is
• 4:30
  easier
• 4:31
  to
• 4:31
  build
• 4:31
  and
• 4:31
  at
• 4:31
  our
• 4:31
  fingertips
• 4:32
  with
• 4:32
  what
• 4:32
  we
• 4:32
  need,
• 4:33
  people
• 4:33
  are
• 4:33
  still
• 4:34
  going
• 4:34
  to
• 4:34
  choose
• 4:34
  to
• 4:35
  invest
• 4:35
  in
• 4:36
  a
• 4:36
  company
• 4:36
  where
• 4:37
  they're
• 4:37
  going
• 4:37
  to
• 4:37
  get
• 4:37
  all
• 4:37
  of
• 4:37
  these
• 4:37
  other
• 4:38
  community
• 4:38
  benefits.
• 4:39
  And
• 4:39
  I
• 4:39
  think
• 4:39
  we're
• 4:39
  going
• 4:39
  to
• 4:39
  see
• 4:39
  this
• 4:40
  more
• 4:40
  and
• 4:40
  more
• 4:41
  of
• 4:41
  course
• 4:41
  as
• 4:41
  a
• 4:41
  marketing
• 4:42
  strategy
• 4:42
  for
• 4:42
  growing
• 4:43
  brands,
• 4:43
  but
• 4:44
  then
• 4:44
  also
• 4:44
  from
• 4:45
  a
• 4:45
  membership
• 4:46
  education
• 4:46
  standpoint,
• 4:47
  which
• 4:47
  is
• 4:47
  obviously
• 4:47
  like
• 4:48
  the
• 4:48
  type
• 4:48
  of
• 4:48
  work
• 4:48
  I,
• 4:49
  the
• 4:49
  type
• 4:49
  of
• 4:49
  products
• 4:50
  that
• 4:50
  I
• 4:50
  build
• 4:50
  or
• 4:51
  membership
• 4:51
  business
• 4:51
  products
• 4:52
  and
• 4:53
  the
• 4:53
  memberships
• 4:54
  that
• 4:54
  focus
• 4:54
  on
• 4:55
  the
• 4:55
  community
• 4:55
  experience
• 4:56
  the
• 4:56
  Programming
• 4:57
  aspects,
• 4:58
  those
• 4:58
  are
• 4:58
  the
• 4:58
  ones
• 4:59
  that
• 4:59
  are
• 4:59
  actually
• 5:00
  going
• 5:00
  to
• 5:00
  be
• 5:00
  successful
• 5:00
  and
• 5:01
  continue
• 5:01
  to
• 5:01
  grow.
• 5:02
  Content
• 5:02
  subscriptions
• 5:03
  are
• 5:03
  going
• 5:03
  to
• 5:03
  be
• 5:04
  a
• 5:04
  lot
• 5:04
  tougher.
• 5:05
  And
• 5:05
  certainly
• 5:06
  the
• 5:06
  model
• 5:07
  where
• 5:07
  we're
• 5:07
  just
• 5:07
  dropping
• 5:08
  new
• 5:08
  content
• 5:09
  every
• 5:09
  month
• 5:09
  and
• 5:09
  there's
• 5:10
  like,
• 5:10
  a
• 5:10
  coaching
• 5:11
  call
• 5:11
  is
• 5:12
  not
• 5:12
  good
• 5:12
  enough
• 5:12
  anymore.
• 5:13
  And
• 5:13
  I'll
• 5:13
  talk
• 5:13
  more
• 5:14
  about
• 5:14
  that
• 5:14
  in
• 5:14
  another
• 5:14
  episode.
• 5:15
  But
• 5:16
  the
• 5:16
  shifts
• 5:17
  that
• 5:17
  we're
• 5:17
  seeing
• 5:17
  all
• 5:18
  lean
• 5:18
  toward
• 5:18
  how
• 5:19
  do
• 5:19
  we
• 5:19
  bring
• 5:19
  people
• 5:19
  together
• 5:20
  that.
• 5:20
  That
• 5:20
  have
• 5:21
  shared
• 5:21
  interests,
• 5:21
  values
• 5:21
  and
• 5:22
  goals
• 5:22
  and
• 5:22
  support
• 5:22
  each
• 5:23
  other
• 5:23
  and
• 5:23
  develop
• 5:24
  really
• 5:24
  incredible
• 5:25
  experiences,
• 5:26
  both
• 5:27
  in
• 5:27
  person
• 5:27
  and
• 5:27
  virtually,
• 5:28
  that
• 5:29
  help
• 5:29
  them
• 5:29
  reach
• 5:29
  their
• 5:29
  goals
• 5:30
  and
• 5:30
  make
• 5:30
  them
• 5:30
  feel
• 5:30
  good
• 5:31
  and
• 5:31
  make
• 5:31
  them
• 5:31
  feel
• 5:31
  connected.
• 5:32
  Because
• 5:33
  the
• 5:33
  one
• 5:34
  thing
• 5:34
  about,
• 5:35
  you
• 5:35
  know,
• 5:36
  running
• 5:36
  to
• 5:37
  AI
• 5:37
  to
• 5:37
  be
• 5:37
  like,
• 5:38
  hey,
• 5:38
  how.
• 5:38
  What
• 5:38
  should
• 5:38
  I
• 5:38
  make
• 5:38
  for
• 5:39
  my
• 5:39
  family
• 5:39
  for
• 5:39
  dinner?
• 5:40
  Is
• 5:40
  that
• 5:41
  now
• 5:41
  I'm
• 5:41
  not
• 5:41
  texting
• 5:41
  my
• 5:41
  friends
• 5:42
  asking
• 5:42
  that,
• 5:42
  right?
• 5:43
  And
• 5:43
  so
• 5:43
  we're
• 5:44
  just
• 5:44
  going
• 5:45
  a
• 5:45
  lot
• 5:45
  more
• 5:46
  toward
• 5:46
  isolation,
• 5:47
  more
• 5:48
  than
• 5:48
  ever.
• 5:48
  And
• 5:49
  community
• 5:49
  is
• 5:50
  that
• 5:50
  antidote.
• 5:51
  Community
• 5:51
  is
• 5:51
  an
• 5:51
  antidote
• 5:52
  to
• 5:52
  isolation,
• 5:52
  to
• 5:53
  the
• 5:53
  fragmentation
• 5:53
  that
• 5:54
  we're
• 5:54
  experiencing.
• 5:55
  And
• 5:55
  so
• 5:55
  we're
• 5:55
  going
• 5:55
  to
• 5:56
  crave
• 5:56
  it.
• 5:56
  We've
• 5:56
  already
• 5:57
  been
• 5:57
  craving
• 5:57
  it.
• 5:58
  You
• 5:58
  know,
• 5:58
  during
• 5:59
  COVID
• 5:59
  everyone
• 5:59
  said,
• 6:00
  like,
• 6:00
  oh,
• 6:00
  we're.
• 6:01
  We're
• 6:01
  in
• 6:01
  this
• 6:02
  loneliness
• 6:02
  epidemic.
• 6:03
  And
• 6:03
  that's
• 6:03
  kind
• 6:03
  of
• 6:04
  like
• 6:04
  where
• 6:04
  all
• 6:05
  of
• 6:05
  this
• 6:05
  sparked.
• 6:05
  And
• 6:05
  it's
• 6:06
  gotten
• 6:06
  worse
• 6:06
  with
• 6:07
  social
• 6:07
  media
• 6:07
  and
• 6:07
  then
• 6:08
  the
• 6:08
  pandemic
• 6:08
  and
• 6:08
  now
• 6:09
  what
• 6:09
  we're
• 6:09
  dealing
• 6:10
  with
• 6:10
  in
• 6:10
  the
• 6:10
  country.
• 6:11
  And
• 6:12
  people
• 6:12
  are
• 6:13
  craving
• 6:13
  belonging
• 6:14
  so
• 6:14
  much
• 6:15
  more
• 6:15
  than
• 6:15
  they're
• 6:15
  craving
• 6:16
  more
• 6:17
  content,
• 6:17
  more
• 6:18
  education,
• 6:18
  more,
• 6:19
  more,
• 6:19
  more.
• 6:19
  We
• 6:20
  just
• 6:20
  want
• 6:20
  connection.
• 6:21
  And
• 6:21
  so
• 6:21
  the
• 6:21
  companies
• 6:22
  that
• 6:22
  really
• 6:22
  embrace
• 6:23
  this
• 6:24
  are
• 6:24
  the
• 6:24
  ones
• 6:24
  that
• 6:25
  are
• 6:25
  going
• 6:25
  to
• 6:26
  be
• 6:27
  the
• 6:27
  future,
• 6:27
  the
• 6:27
  new
• 6:28
  wave
• 6:28
  of
• 6:28
  the
• 6:29
  technology
• 6:29
  we
• 6:29
  build,
• 6:30
  of
• 6:30
  the
• 6:30
  businesses
• 6:30
  we
• 6:31
  build,
• 6:31
  of
• 6:32
  the
• 6:32
  experiences
• 6:33
  that
• 6:33
  we're
• 6:34
  creating
• 6:34
  as
• 6:34
  a
• 6:34
  collective.
• 6:35
  So
• 6:36
  this
• 6:36
  was
• 6:36
  a
• 6:36
  soapbox
• 6:37
  voice
• 6:37
  note
• 6:37
  episode
• 6:39
  to
• 6:39
  say
• 6:39
  to
• 6:39
  you
• 6:40
  that
• 6:40
  it
• 6:41
  is
• 6:41
  a
• 6:41
  great
• 6:41
  year
• 6:41
  to
• 6:42
  be
• 6:42
  building
• 6:42
  community.
• 6:42
  And
• 6:43
  if
• 6:43
  you're
• 6:43
  someone
• 6:44
  that's
• 6:44
  just
• 6:44
  starting
• 6:45
  to
• 6:45
  think
• 6:45
  about
• 6:45
  community
• 6:45
  in
• 6:46
  your
• 6:46
  business,
• 6:47
  keep
• 6:47
  going.
• 6:47
  Because
• 6:48
  the
• 6:48
  businesses
• 6:49
  that
• 6:49
  are
• 6:49
  built
• 6:49
  on
• 6:49
  community
• 6:50
  are
• 6:50
  the
• 6:50
  ones
• 6:50
  that
• 6:51
  are
• 6:51
  going
• 6:51
  to
• 6:51
  last.
• 6:52
  I've
• 6:52
  been
• 6:52
  betting
• 6:52
  on
• 6:53
  this
• 6:53
  for
• 6:53
  years,
• 6:54
  and
• 6:54
  I'm
• 6:54
  really
• 6:55
  starting
• 6:55
  to
• 6:55
  see
• 6:55
  it
• 6:56
  come
• 6:56
  to
• 6:56
  life.
• 6:57
  I
• 6:57
  talked
• 6:57
  to
• 6:58
  this
• 6:59
  woman
• 6:59
  once.
• 7:01
  She.
• 7:01
  Anyway,
• 7:02
  I'm
• 7:02
  not
• 7:02
  going
• 7:02
  to
• 7:02
  go
• 7:02
  into
• 7:02
  who
• 7:02
  she
• 7:03
  is,
• 7:03
  but
• 7:03
  it
• 7:04
  was
• 7:04
  kind
• 7:04
  of
• 7:04
  like
• 7:05
  a
• 7:05
  mindset
• 7:05
  coaching
• 7:06
  experience.
• 7:06
  And
• 7:07
  when
• 7:07
  I
• 7:07
  told
• 7:07
  her
• 7:07
  my
• 7:08
  vision
• 7:08
  for
• 7:09
  my
• 7:09
  business
• 7:09
  and
• 7:09
  what
• 7:09
  I
• 7:10
  was
• 7:10
  building
• 7:10
  and
• 7:10
  that
• 7:10
  I'm
• 7:10
  helping
• 7:11
  people
• 7:11
  build
• 7:11
  communities
• 7:12
  and
• 7:12
  focus
• 7:12
  on
• 7:12
  community
• 7:13
  and
• 7:13
  all
• 7:13
  of
• 7:13
  this
• 7:13
  stuff,
• 7:14
  she
• 7:14
  said,
• 7:16
  Becky,
• 7:16
  you
• 7:16
  are
• 7:16
  10
• 7:17
  years
• 7:17
  ahead.
• 7:17
  And
• 7:18
  so
• 7:18
  you're
• 7:18
  really
• 7:18
  going
• 7:18
  to
• 7:19
  struggle
• 7:19
  in
• 7:19
  the
• 7:19
  beginning,
• 7:20
  but
• 7:20
  then
• 7:20
  everything
• 7:21
  will
• 7:21
  take
• 7:21
  off,
• 7:21
  because
• 7:22
  this
• 7:22
  is
• 7:22
  what
• 7:22
  everyone's
• 7:22
  going
• 7:23
  to
• 7:23
  be
• 7:23
  thinking
• 7:23
  about.
• 7:24
  And
• 7:24
  I
• 7:24
  don't
• 7:24
  even
• 7:24
  know
• 7:25
  if
• 7:25
  it
• 7:25
  was
• 7:25
  10
• 7:25
  years.
• 7:25
  I
• 7:26
  do
• 7:26
  think
• 7:26
  it
• 7:26
  was
• 7:26
  a
• 7:26
  few
• 7:26
  years
• 7:27
  of
• 7:27
  needing
• 7:27
  to
• 7:27
  like
• 7:28
  grind
• 7:29
  to
• 7:29
  just
• 7:29
  like
• 7:29
  write
• 7:30
  content
• 7:30
  and
• 7:30
  create
• 7:30
  and
• 7:31
  really
• 7:31
  form
• 7:31
  my
• 7:31
  opinions
• 7:32
  about
• 7:32
  this
• 7:32
  stuff.
• 7:33
  But
• 7:34
  at
• 7:34
  this
• 7:34
  point,
• 7:35
  having
• 7:35
  worked
• 7:36
  with
• 7:36
  all
• 7:36
  of
• 7:36
  the
• 7:36
  clients
• 7:37
  we've
• 7:37
  worked
• 7:37
  with
• 7:37
  and
• 7:37
  I'm
• 7:38
  starting
• 7:38
  to
• 7:38
  see
• 7:38
  a
• 7:39
  lot
• 7:39
  of
• 7:39
  shifts
• 7:39
  in
• 7:39
  the
• 7:39
  market,
• 7:40
  I
• 7:40
  really
• 7:41
  believe
• 7:41
  now
• 7:42
  more
• 7:42
  than
• 7:42
  ever,
• 7:43
  the
• 7:43
  businesses
• 7:44
  built
• 7:44
  on
• 7:44
  community
• 7:44
  are
• 7:45
  the
• 7:45
  future.
• 7:45
  And
• 7:46
  so
• 7:46
  cheers
• 7:47
  to
• 7:47
  you.
• 7:48
  It's
• 7:48
  a
• 7:48
  great
• 7:48
  year
• 7:48
  to
• 7:48
  be
• 7:49
  building
• 7:49
  community.
• 7:49
  Keep
• 7:50
  going,
• 7:50
  keep
• 7:50
  building.
• 7:51
  Community
• 7:51
  is
• 7:52
  a
• 7:52
  long
• 7:52
  game
• 7:52
  and
• 7:53
  it's
• 7:53
  a
• 7:53
  long
• 7:53
  term
• 7:53
  strategy,
• 7:54
  but
• 7:54
  it
• 7:55
  will
• 7:55
  help
• 7:55
  you
• 7:55
  build
• 7:55
  a
• 7:56
  sustainable
• 7:56
  business.
• 7:57
  And
• 7:57
  that's
• 7:58
  what
• 7:58
  we're
• 7:58
  all
• 7:58
  here
• 7:58
  to
• 7:58
  do,
• 7:58
  right?
• 7:59
  Drive,
• 8:00
  impact,
• 8:00
  build
• 8:01
  a
• 8:01
  sustainable
• 8:01
  business,
• 8:02
  support
• 8:02
  our
• 8:03
  families,
• 8:03
  support
• 8:04
  our
• 8:04
  communities
• 8:05
  and
• 8:05
  feel
• 8:05
  good
• 8:06
  about
• 8:06
  the
• 8:06
  work
• 8:06
  that
• 8:06
  we're
• 8:07
  doing.
• 8:07
  All
• 8:08
  right,
• 8:08
  that's
• 8:08
  it
• 8:08
  for
• 8:08
  today's
• 8:09
  soapbox.
• 8:10
  If
• 8:10
  you
• 8:10
  enjoyed
• 8:10
  this,
• 8:10
  if
• 8:11
  it
• 8:11
  really
• 8:11
  resonated,
• 8:11
  please
• 8:12
  share
• 8:12
  it
• 8:12
  with
• 8:12
  a
• 8:12
  friend.
• 8:13
  Leave
• 8:13
  a
• 8:13
  review.
• 8:13
  It
• 8:14
  means
• 8:14
  the
• 8:14
  world
• 8:14
  to
• 8:14
  me
• 8:14
  and
• 8:15
  I'll
• 8:15
  talk
• 8:15
  to
• 8:15
  you
• 8:16
  next
• 8:16
  time.