How Legacy Brands Lost GenZ
Generation Z has divorced legacy brands. From fashion to food, skincare to supplements, young Indians are abandoning household names for Instagram-born startups their parents have never heard of. Zara feels too expensive and repetitive. H&M lacks uniqueness. Traditional brands feel inauthentic and mass-produced. But this isn't about price alone. It's about trust, personalization, and meaning. In an era where identity is curated pixel by pixel on social media, GenZ needs brands that speak their language—brands with personality, rough edges, and values that align with their own. Brand…
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