Latest / The Resilient Retail Game Plan - retail insights, retail trends and best practices / How indie shops grow sales WITHOUT discounting!

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How indie shops grow sales WITHOUT discounting! · The Resilient Retail Game Plan - retail insights, retail trends and best practices

0:00
For independent retailers, profit isn't optional. It's what keeps the doors
0:03
open. I understand cash is important. You need cash in a
0:07
till. But if you're not making actually any money off
0:11
your hard work, if you're not making money off the products that you're selling, then
0:15
you're going to just end up being in the same situation. Ever felt like you're
0:18
juggling flaming torches while blindfolded? That's pretty much the feeling
0:22
for most indie retailers trying to keep tabs on stock. They can't keep
0:25
an eye on everything. We didn't have to just choose what was on Mark Dub.
0:28
We had to make sure that we were making sure that everything that we put
0:30
on sale was out at the right discount so that we were still being profitable.
0:34
Suddenly everything's 20% off, whether it needs it or not. But does it have to
0:38
be that way? Here's where smart indie retailers can get an edge. I
0:42
said some clients wanted to just like, wouldn't it just be easy if you put
0:44
all this in? I was like, if it's selling in full price, why are you
0:48
going to give it away for 30% off, off, off.
0:52
Welcome to the resilient retail game plan. I'm Catherine Edley and in the
0:56
next few minutes, you're about to get powerful real world retail strategies
1:00
from insights shared both from my guests and myself, backed up by
1:04
my 25 years in the retail industry. Keep listening to learn how
1:08
to grow a thriving, profitable product business. Let's jump in
1:12
with this latest episode.
1:16
Let's be honest. The online business world is full of big promises and
1:19
inflated claims. Huge growth, fast results, very little
1:23
substance. One of the biggest shifts for me when I left corporate retail eight
1:27
years ago and started working for myself was was realizing this. If you
1:31
want integrity in what you sell, you can't rely on hype. You have to
1:35
build things that create real, tangible results.
1:38
Independent retailers don't need noise. They need outcomes they can
1:42
see, track and trust. That's exactly why Stockdoctor
1:45
exists. It's a done for you service built around real sales data, real
1:49
stock data and decisions you can measure over time. We already
1:53
know based on previous research that many Stockdoctor clients are generating
1:57
an extra £5,000 of profit for every £100,000 of
2:00
revenue within six months, even after the cost of the program.
2:04
That's incredibly exciting in terms of creating real results,
2:08
but I wanted to go deeper than that. So in this episode we're talking
2:12
about what those results actually look like in real businesses.
2:15
I'm joined today by Paola Majuli, our original stock
2:19
doctor. The first person to join the program, Paola brings
2:22
deep merchandising experience from senior roles at brands like
2:26
Anthropologie, and she works closely with a wide range of independent
2:29
retailers. She's been pulling together a year's worth of client
2:33
results. And what stood out wasn't just higher profitability and lower stock
2:37
levels. It was a shift in confidence, clarity, and energy
2:41
once retailers stopped feeling stuck. Paola's going to walk us through
2:44
the numbers, the patterns she's seeing, and why getting intentional about
2:48
stock and sales can change far more than just your spreadsheet.
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This episode for me is so exciting because it proves what I've known
2:55
all along, that the principles and best practices that we've
2:59
learned over decades in big businesses really do make a
3:02
difference to indie retailers in a measurable, concrete way.
3:06
For me, it doesn't get more exciting than that. Let's dive in.
3:12
I'm really excited to jump into
3:16
the numbers. So, Paola, do you want to start off by just sharing
3:19
a little bit about the research that you've just done?
3:23
Yes. So I have now been doing stock doctor
3:27
for nearly 18 months. So after
3:31
first six months, we saw some growth. We saw plus 10
3:34
sales, minus 10 stock. Now that we've done it for,
3:38
with some clients I've got, I've been working for a full year, it has been
3:41
even better. We're now seeing results where
3:44
the Overall sales for 2025 were plus 17 sales,
3:49
minus 14 stock. But also we're really working
3:53
on businesses profitability and their profit margin,
3:56
their gross profit margin was up by 20%.
4:00
So it's just been so strong.
4:04
And seeing these business owners, like, seeing,
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you know, they get this glimmer of light, you know, they started to get excited
4:12
about their business again when, before they came to us, they were just like coming
4:16
to us like, we're so stuck, don't know what to do. But, you know, it's
4:20
so refreshing to be able to do what we do best, which is like being
4:24
able to look at the data, analyze, and really just pick out those easy
4:27
wins for them, while also helping them manage.
4:31
Like, getting their stock down is so important, especially when these businesses are so
4:35
overloaded with stock.
4:40
One of my favorite sayings is turnover is vanity. Profit is
4:44
sanity. And for independent retailers, profit isn't optional.
4:48
It's what keeps the doors open. What still surprises me is how many
4:51
shop owners are pricing based on what they think they should charge or what
4:55
someone else once told them, rather than what actually works for their business.
4:59
In this next moment, Paola talks about the hesitation she sees when it comes to
5:03
raising prices. She asks some really direct questions. Are you happy with your
5:07
margin? Do you actually know what it is? Because at some point you have to
5:10
stop thinking about someone just trying to sell and start thinking
5:14
about your business. You're not here to sell everything until you're
5:18
exhausted. You're here to build something sustainable. This
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isn't about discounting everything. It's about making deliberate decisions that
5:25
protect your margin and give the business room to grow. Let's listen
5:29
in. Nothing helps you be more resilient
5:32
than being more profitable. Right. Because that's how you can ride the wave.
5:36
Absolutely. On the roller coaster. Absolutely. And that's something that I've been. Actually
5:40
been speaking a lot with my clients. A lot. Because I think
5:44
sometimes there's this overwhelming feeling that when things
5:48
get slow, they're like, we just need sales and we need cash in.
5:51
We need cash in the till. And sometimes some of the measures that you have
5:54
used in the past doesn't necessarily lead to profitability, which is
5:58
sometimes, you know, like constant discounting or blanket
6:02
promotions to be able to, like, say to
6:06
these clients, it's like, I understand cash is important, you need cash in
6:09
a till. But if you're not making actually any money off
6:13
your hard work, if you're not making money off the products that you're selling, then
6:17
you're going to just end up being in the same situation. You're not actually getting
6:21
any further. One way you can manage profitability is obviously through the amount
6:24
of discounting and promoting you do. But one of the things I've been really challenging
6:28
my clients on is, like, when you bring stock in, are you
6:31
happy with the margins you're selling it at? Is it 30%? Is it
6:35
40%? Is it 50%? Is it higher? Like, what is your aim? And sometimes
6:39
they're like, oh, we've just got. You know, the RPs sure generate.
6:42
You know, those are recommended retail prices that you've been given to follow. And
6:46
in some respects you should because it's kind of aligning with the industry.
6:50
However, sometimes I say to them, you're not just a business or a
6:53
shop, you're like a brand. You're selling a lifestyle, you're selling something. So sometimes
6:57
you can tweak those prices because at the end of the day, you have to
7:01
survive. If you don't have enough profit going on, then you can't keep on going.
7:04
Yeah. So that's been quite. I think, you know, to see that light bulb moment
7:08
in my clients and going, oh, okay. And so actually they're kind of
7:12
like, yes, they want their sales hit their targets, but also like, what's my margin
7:15
looking like? Am I being more profitable? And. And it's. They're being more mindful
7:19
about the decisions that they're making from choosing product, but
7:23
also based on how much discounting they're doing in store at any point
7:26
in time. Yeah.
7:31
Ever felt like you're juggling flaming torches while blindfolded? That's
7:35
pretty much the feeling for most indie retailers trying to keep tabs on
7:38
stock, cash flow, staff and marketing week after week.
7:42
Between tight margins and rapidly changing customer demand, there's not much room
7:46
for error. Both myself and Paola have lived this life inside big
7:50
retail. But the real difference is how we bring it all to the independent
7:54
shop owner without the stress, the shame, or the finger wagging. If you've
7:58
ever opened your stock room and found a whole lot of unsold stock, you're
8:01
not alone. In big retail, that would trigger some pointed
8:05
questions and probably a firing or two. But at Stock doctor, it's
8:09
about practical solutions, helping owners clear the decks with confidence, not
8:13
guilt. In the next part, you'll hear how empathy and
8:16
expertise make the difference. It's a glimpse into just how complex retail is
8:20
and why solidarity plus rock solid data are game changers.
8:26
It's super, super fundamental. And I think it's just, it's wild.
8:29
When you think about some of, some of my clients, before they've even come to
8:33
us, I've said to them, like, you've done such a good job to where you've
8:36
got to, to this point in terms of, like, the product selection that you're
8:40
choosing. You've managed to open a shop on your own that's
8:44
so commendable. Like, I'm like, you've done so well. But at the same
8:48
time, it's like there were so many plates that they're spinning, so many
8:51
hats that they're wearing the whole time. They can't keep an eye on everything. So
8:55
the things that we've been taught, like, sort of drummed into us. And there were
8:58
things that were drummed into us. Like we didn't have to just choose what was
9:00
on markdown. We had to make sure that we were making sure that everything that
9:03
we put on sale was at the right discount so that we were still being
9:06
profitable. We had like a percentage of how much stock was
9:10
allowed to be left in the business after sale so that the
9:13
business wasn't carrying all this legacy old stock. And
9:17
so when you're working with these clients and you've seen that they've got like three
9:20
years worth of stock sitting in the back, it was like, oh my God, if
9:23
my boss was here, this would be a completely different story.
9:27
But obviously we're delivering it. We're delivering this service from a place of love
9:31
and confidence and explaining to them that you've done nothing wrong.
9:35
No one, this is, no one teaches you this. Like I didn't know this until
9:38
I walked through the doors of my big first corporate job. Like I didn't
9:42
realize I was just like, I'm here working in fashion. But when you
9:45
realize the importance that goes behind profitability, managing your stock,
9:49
making sure you've got the right weeks worth of stock in your business at any
9:53
point, yeah, you're buying enough of those bestsellers that you're not running out good. If
9:57
you run out of your best sellers, it would be like, it'd
10:00
be crucified for like a week about it. Let's
10:04
talk about progress. The kind that doesn't come with frantic midnight Google searches for how
10:08
to clear excess stock without damaging your brand. Stockdoctor's real gift
10:11
isn't just spreadsheets or monthly calls. It's empowering indie retailers to
10:15
become confident data led business owners. You're not just getting numbers thrown at
10:19
you. You're getting clarity, encouragement and a sounding board for your toughest
10:23
decisions. It's easy to get lost on the hamster wheel. Buy,
10:26
sell, repeat. But imagine having a trusted mentor to break down the trouble
10:30
spots, cheer your wins and never let you slip back into old habits.
10:34
That's the real vision here. Practical strategy delivered with warmth and
10:37
honesty. In this next section, listen for how Paola describes
10:41
those light bulb moments with long term clients. The confidence that
10:45
comes from actually understanding your margins, your sales and your next
10:49
steps. And I just think
10:53
that's what's so joyful, is that we know it works, we know it's important. And
10:56
then to actually get these results, I mean, I think that I'm just so proud
10:59
and happy about what stockdocs has been able to do for people. Because you figure
11:03
out, so after six months we're seeing plus 10% sales with 10% less
11:07
stock, which basically effectively means that the program pays for
11:10
itself. Exactly. Additional profit. And then I was
11:14
really keen for you to run them again after a year to see what happens
11:17
and then, you know, to have it even better. Right, which way around? Plus
11:21
17 sales, minus 14 stock or the other way around? Plus 17 sales. 17
11:25
sales. Minus 14. Minus 14. Plus 20. Gross
11:29
profit. Percent gross profit, which is incredible. And. And
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I think just so transformational. And at a time when, you know, there are
11:36
a lot of, you know, there's lots of positivity in the high street. I see
11:40
some. Lots. As you say, lots of our clients are amazing and they're doing brilliantly.
11:43
But there's also, I think whenever there's extra challenges, and
11:47
there's always extra challenges, you need to be more resilient. You need to be more
11:50
on top of things. And I think for us to have created a service that
11:53
pays for itself, supports people, and also really just supports
11:57
them as shop owners, I think that's the other great thing as well, is that
12:01
you're doing the analysis for them, but you're also really helping them understand
12:05
about what it means to run a profitable business, which is,
12:09
you know, so fabulous to see as well. Yeah, it's like giving them, like,
12:13
the responsibility of just like. And also just like, making them realize that what
12:16
it takes to run a business is the creative side, it's
12:20
the retail side, it's the bricks and mortar side. It's like all of that, the
12:24
management of your staff. What I try to do is I try and get my
12:26
clients excited about the numbers. Like, look at what this is saying.
12:30
Look at what this is telling us. This is telling us that this is doing
12:33
really well. Let's explore that. What does that mean? Can we, like, expand
12:37
on this range? And then it gets them excited about the things that they do
12:40
want to do, which is some of them love to go out and look for
12:42
new brands and look for new products. So it's like. But given them the confidence
12:46
to do that with the numbers, rather than it just being like, yeah, maybe
12:49
just try it out. No, it's like, okay, this category is plus 20.
12:53
This is running off five options. But we're running out. Like, what do we do?
12:57
Do we buy more of that? Or do you want to explore maybe another brand
13:00
and another price, you know, another price bucket? What do you want to do? And
13:03
so it's not just us telling them what to do. We're giving them
13:06
insights and then putting it back onto them and go, like, right, where do you
13:10
want to take this? Like, where do you. What do you think this is telling
13:12
you about your business? And then getting. So that's what I think is important. Like,
13:16
we do the numbers, we do a data analysis, we present all this amazing,
13:19
juicy information to give them the confidence to. To take that, to make better
13:23
Decisions. But I also like seeing, you know, the clients that have
13:27
been with me the longest, like, actually go, okay, so that's telling us that we
13:31
should possibly should do. We should do this way. And there's me going, the
13:34
soundboard. I go, yeah, sure. Like, this is what this is telling us. So it's
13:38
exciting. It's like, it's great to know that they're using us to be able to
13:41
pull that information, pull that data together, but also see them up level as
13:44
business owners and seeing how they're actually growing within themselves
13:48
in making better decisions with the information that we're giving them. And I think that's
13:52
super exciting as well.
13:56
There's nothing quite like hearing the transformation in a real business. When
14:00
an independent retailer goes from stuck to thriving, the
14:04
ripple effects are huge, not just in sales, but in confidence
14:07
and ambition. Here's a story that really stuck with me. A client
14:11
moving from a smaller shop to a larger, busier space and
14:15
seeing a rapid growth, the kind that changes both your bottom line and
14:18
your sense of what's possible. Let's listen to how Stockdoctor makes
14:22
those leaps not just sustainable, but repeatable.
14:26
That's where I think we're really seeing the strong results and off the back
14:30
of what we do. And we've had one business go from a much smaller store
14:33
that was tracking a plus five, and now they've moved into a
14:37
bigger store with better footfall. So everything we'd done up to
14:41
that point was compounding. And then towards the end of the second
14:45
half, they were up +38. So it's like allowing
14:48
these clients not just only improve their business within the
14:52
four walls, shall we say, but it's also given them the opportunity to go, okay,
14:56
this works. So where do I actually want my business to be? What's the
15:00
space? How do I want to actually represent this? And so I feel like stock
15:03
doctor as well as giving you more sales and making your stock much more productive
15:06
and making more profit for your business to basically
15:10
survive and grow, I think it's also just giving clients
15:14
the confidence to actually create the business that they've always
15:17
wanted. Because they can. They've got the numbers, they've got the cash in
15:21
the bank, and they can actually up level. And I think that's pretty amazing,
15:25
too. Yeah, no, absolutely. And I think that it's funny enough
15:28
because I actually worked with a company that was fully stationary. They did sell more
15:32
than just pencils, but it was mostly stationary. And actually using the principles
15:36
that guide Stockdoctor, the merchandising principles. They had an
15:40
incredible result where one year their sales were actually level, but
15:43
their profit was up massively and, you know, like up
15:47
£25,000 or something like that. And I think, you know, for Most small
15:50
businesses, £25,000 additional profit is, is
15:53
transformational. It can make a huge, huge difference.
15:58
Huge difference, yeah, for sure.
16:03
We all know the Black Friday drill. Emails flood in, shops scramble and
16:07
suddenly everything's 20% off, whether it needs it or not. But does it have to
16:11
be that way? Here's where smart indie retailers can get an edge.
16:14
Listen in as Paola breaks down a more thoughtful approach targeting
16:18
discounts where they'll actually help with excess stock, not just
16:22
slashing margins because everyone else is doing it. This isn't about being
16:25
stingy, it's about protecting your bottom line while still staying competitive in
16:29
a noisy marketplace. You'll hear the kind of advice that
16:32
separates strategic independence from the discount parade.
16:36
Selective offers that drive traffic and meaningful results both in store
16:40
and online. It's exactly the kind of savvy mindset shift that can shift the
16:43
needle on cash flow and profit. Now let's hear some lessons learned
16:47
from this year's Black Friday promotions, including the numbers that show it really does
16:51
pay to resist blanket discounting.
16:55
I thought what was interesting about this is not only do we get some great
16:58
results, but also I'd love for you to just explain a little bit about the
17:01
approach that you took with clients getting ready for it. Absolutely. So let me
17:05
tell you, Black Friday week was sensational.
17:08
I'm going to say that with my chest because it was absolutely amazing.
17:12
So all my clients that did Black Friday or, you know,
17:16
that I've been working with through, through Black Friday, the Overall
17:20
result was +41 on the same week last year,
17:24
bricks and mortars, that was a plus 20 online. There
17:27
was a much bigger growth of plus 81. But that's because a lot of my
17:31
clients weren't really using their online space properly. So that
17:35
was something that we've also been correcting this year about how much product is on
17:38
there and things like that. So Black Friday.
17:43
So my approach was, the way I think about it is that when Black Friday
17:46
first started many years ago, it was like, obviously done by, you know, one or
17:49
two retailers and everyone caught on. And then it kind of got there was kind
17:53
of like, there's a bit of rhetoric around it, like, I'm not doing it this
17:56
year, like, I'm not going to do Black Friday, like, I'm not going to do
17:59
this. But at the same Time. The way I look at it is just from
18:02
the buying behavior, like, it doesn't matter what's
18:06
going on. We know that Black Friday week, people are ready to
18:10
shop. That is people's last pay packet before
18:14
Christmas. And everyone's ready to shop. So the traffic is
18:18
always there. My point of view with all my clients is that if
18:21
you're open to it, you should do it. You should do Black Friday. You should.
18:25
You should be seen doing it. But what I don't want you to do
18:29
is do some crazy blanket 20% off everything,
18:33
or like, have something running for three weeks, because that's what some people
18:37
are doing now. I'm like, you don't need to do that. There's two things that
18:40
we can do. By mentioning that you're in Black Friday, you are going to
18:44
instantly drive more traffic to your business because people are
18:47
subconsciously looking out for the bargains, right? So if you're doing Black Friday,
18:51
they're going to go to you. But what you want to do is that when
18:54
they get to you, you want to make sure that you have got the
18:58
right strategy in place for your business. So, for
19:01
example, where some of the clients that I've been working with this year
19:05
who have come to me and maybe a slightly overstocked in certain areas,
19:09
we would do something like a selected range that would go into
19:13
markdown. So we would be like, okay, selected lines
19:16
plus 30, say, for example, if it was something that really needed to be
19:19
shifted. But what we saw was that not only did
19:23
we manage to get rid of some of that stock that needs to be
19:26
discounted, the price that stayed full price also
19:30
lifted. But the lift was so much bigger than it would
19:34
be when we would normally do that discount, say at another time of year when
19:37
it wouldn't be marked down because the traffic was there.
19:41
So my view was. Is like, there's no harm.
19:45
And I think there's. Sometimes. I think we. I think you've talked about this before,
19:48
Katherine, that sometimes people just think that if you're in markdown, it's a reflection that
19:52
your business is bad. I'm like, no,
19:55
it's a really useful tool to use
19:59
if used properly and strategically. And taking
20:03
into account the discount that you're doing. I said some clients wanted
20:06
to just like, wouldn't it just be easy to put all this in? I was
20:09
like, if it's selling in full price, why are you going to give it away
20:12
for 30% off? Trust me. And I have to say, some of the clients
20:16
that I started with me towards the end of the year, you could see in
20:19
their eye, they're like, are you sure? And I'm like, trust me, this will
20:23
work. I said, I will. I honestly will be surprised because someone really loves
20:26
something. If someone really loves it, they'll buy it. They've got the money,
20:30
they will buy it. That was one of the things that we majorly focused on,
20:33
was like, use that time to get rid of product that was
20:37
underperforming, rather than just wait to get rid of it at Christmas. Yeah.
20:40
Because then you can do 30% off instead of more like 50. People expect almost
20:44
like 50% off in a sale. So get. You can move it. And also, I
20:47
think a really good point as well about when they hit your site on
20:51
Black Friday and they see these things are in the offer and these things are
20:54
not, they immediately go, right, well, these things that are not in the offer are
20:56
obviously never going to be in an offer. So if I want it, I better
20:59
buy it. Yeah, that's fantastic. So not only were the sales up, but also you
21:03
were protecting the margin. I mean, that is the job, isn't it? The part.
21:06
The job is to protect the margin. And it's like, there's feedback, you know,
21:10
where it's like. But it's so much easier if you put everything, everything in. I'm
21:13
like, sure, sure, it is easier. I'm not going to disagree with you. It is
21:16
a lot easier if you can just put a blanket thing on your system and
21:19
everything comes off. But I said, but what do you want? Do you want more
21:22
money in the bank and funnel the traffic towards the product that you
21:25
think isn't selling, and let's give it another shot and try and
21:29
get rid of a little bit more of that.
21:33
But the growth isn't just about moving premises. It's about how strategy and
21:37
solid decision making give business owners the confidence to keep evolving.
21:41
This next bit is all about just that. How getting your numbers
21:45
sorted unlocks not just the cash in the bank, but the mindset to expand,
21:48
to explore new categories, and to build a business that feels genuinely
21:52
exciting. So if you're wondering whether all those hours spent staring at
21:56
spreadsheets and mapping margins really pay off, here's some evidence that it does.
22:01
Sometimes we, as humans, we always choose a path for least resistance. But I
22:04
always say the best things, especially for businesses,
22:08
you sometimes have to do the things that make you feel a little bit uncomfortable.
22:11
But I know that after the results that we've had, they're like, oh, my God,
22:15
we should so do that again, I'm like, yeah, we should,
22:19
because it worked and you've got amazing sales and you've cleared out stock
22:22
that wasn't working and we've protected your margins. You've had a much
22:26
stronger sales margin during Black Friday than you did
22:29
last year when you just blanketed everything. There were people that were
22:33
like, I've never done it before. I don't know if I want to do it.
22:36
And I'm like, okay, and, you know, better talk about it. But I said, look,
22:40
you are in a bit of a heavy stock position. Don't wait until
22:43
Boxing Day to do something about it. This is an opportunity for, like, a few
22:47
days. It would be a dent. Not massive dentistry, but it could be a
22:50
dent. That means that when you come to do it again at Christmas, at least
22:54
you've started getting rid of it rather than leaving it all in one last minute.
22:57
So. And there were a couple of people that really didn't want to do it.
23:00
I didn't necessarily push it. I was like, I completely understand.
23:04
If you really feel against it, then I respect that. But I would always
23:08
give them my advice on why I think they should. And then I, you
23:12
know, and it's up to them at the end of the day as well, so.
23:15
And I think so valuable as well for them at a time when they're spread
23:18
so thin and so busy to have someone who can actually just say, right, this
23:21
is what you need to do. These are the things that I suggest that you
23:23
discount. Off you go. Rather than them going, oh, should I do this? Should I
23:27
do that? And I think, again, that's why, you know, with Stock doctor, we focused
23:30
it on being a person that talks to you once a month, that can sit
23:34
you down and just say, like, right, this is what you need to do and
23:36
this is what you get. You're going to go for. So thanks to your hard
23:40
work, thanks to everyone, all the clients who really put their time and effort into
23:43
it, which is amazing. And, yeah, I guess. What, what are you excited
23:47
about in 2026? What's your. What's your prediction? What's going to happen?
23:51
What are you excited about? I have to say, like, I think with some of
23:55
the clients that have been standing longer with me, I think where we've really managed
23:58
to get the stock in a really good place, I think for me, we've been
24:02
talking about, like, even improving the margins, even better,
24:06
getting them to maybe expand on certain areas of
24:09
their business, like, seeing things grow. That's super
24:13
exciting for me. Like, businesses that have also come
24:17
to me and maybe haven't made the most of like,
24:21
I don't know, the certain things I love to do like money mapping and things
24:23
like that. You know, when we're focusing on like when you've got bricks and mortar
24:26
stores, like you're making sure that the stock is also in the right location in
24:30
stores and things like that. And I think I'm just excited to
24:33
just kind of like help clients, especially those that have really
24:37
sort of got their stock in a good situation now they're helping
24:41
them with their buying and like in terms of making sure that they're buying the
24:44
right amount of stock of the right things. And I mean there's so
24:48
much, I mean there's not just one thing, there's so much because each client's different.
24:51
So it's really, really hard to sort of one specific thing. But I think like
24:55
helping some of those bigger clients with like their buying season
24:59
and things like that, that's always really helped. Making sure they've got a budget for
25:02
that and make sure they've got a budget for all the right
25:06
categories and then like working with clients
25:09
that, you know, even getting them to really analyze who their brands that they're
25:13
working with and make sure that they've got the better margins and all that sort
25:17
of stuff. And that's all, you know, that's all different types of analysis that we,
25:19
we can also pull off. So it's all very exciting.
25:26
Thank you so much for joining me this week. I've absolutely loved this
25:30
episode because nothing excites me more than seeing real tangible
25:33
shifts in real life retailers. If you've enjoyed this episode,
25:37
please do take a moment to leave us a review that would be absolutely
25:41
fantastic and it has helps us get the podcast out to more people. If you
25:44
like, follow or subscribe depending on the platform that you're on, you'll be the first
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to know about each new episode when it comes out on a Thursday morning. See
25:51
you next week.