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Couriers Are Killing Pakistani Startups — Apna Bazaar Lahore's CEO Case Study | Ecom Baithak Ep 51
In Episode 51 of Ecommerce Baithak, we sit down with Umar, founder of Apna Bazaar Lahore — an 8+ year old Pakistani ecommerce brand that found its edge by niching into kids' products: lunch boxes, water bottles, school bags, and back-to-school essentials sourced directly from China.Umar shares the real journey: failed attempts in electronics and cosmetics, how he discovered that women — not kids — are the real decision-makers in this category, why local manufacturers struggle to match Chinese product quality even when copying designs, and how he built a loyal repeat-customer base around the…
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