Ep. 2278 Barbara Fitzgerald Interviews Alisha Zaveri | Masterclass US Wine Market
Welcome to Episode 2278 of the Italian Wine Podcast. In this episode of the Masterclass US Wine Market, Barbara Fitzgerald interviews Alisha Zaveri, the Digital Account Director at Colangelo and Partners.
Key takeaways:
Tiktok and how wineries can engage with it
Mastering algorithms on existing digital platforms
Diversifying marketing mix on multiple channels
More about the guest:
Alisha Zaveri is a global communications and digital marketing expert with experience across the US, UK, India, and Singapore. Specializing in food and beverage marketing and consumer packaged goods (CPG) branding…
The skinny
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