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Why Emotion Beats Logic | The Psychology Behind Every Sale with Sarah Levinger
If you’ve ever wondered what really drives someone to click “buy,” this is the episode you’ve been waiting for. Host Megan Hansel is joined by Sarah Levinger, founder of Tether Insights and one of the sharpest minds in neuromarketing. Together, they unpack the emotional drivers behind buyer decisions and why understanding psychology might be the most underrated skill in e-commerce.
From building brands that resonate to converting browsers into buyers, Sarah shares insights that have helped major companies scale with confidence. Whether you're starting from zero or looking to optimize a…
The skinny
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