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Season 1 Wrap-Up Interview & Predictions · No Dirt No Flowers Podcast

0:00
Hello everyone and welcome back to the final
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episode of season one of No Dirt No Flowers.
0:05
In this episode, Mike and Drew will be interviewing
0:07
each other and asking questions both professional
0:09
and personal. Also, Drew will be throwing a couple
0:12
questions my way, so I will follow up at the
0:15
end of the episode to answer those for you to
0:17
listen to and enjoy the last episode of 2025.
0:31
Here we are. We've got meese cups. These are
0:36
moose, Clark Griswold moose cups. How come they
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call more than one goose geese, but not more
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than one moose meese? All right. So today we
0:46
are interviewing each other. Yep. As our last
0:50
episode of the year. Yep. Now I understand that
0:53
you will be starting with me. Oh, really? That's
0:56
what you said. So that's what I've been preparing
0:58
for. Oh. But I'm going to start with one question
1:02
just to kick off. Adversity comes in many different
1:06
ways on a daily basis over a long period of time
1:11
and we have to rise to the occasion. How do you,
1:15
when you are in a bad mood, how do you navigate
1:20
that and what do you do to get yourself out of
1:21
those bad moods? As Liz pours an IPA in your...
1:33
Depends. That was a hot take. Usually it is exercising.
1:41
Usually that's what gets me out of a bad mood.
1:44
Thank you. Well, do you want to go run down to
1:49
field 46 over here and back? No, because it'll
1:54
probably just remind me of the fact that we had
1:56
to sell it. Oh, my gosh. See, sarcasm helps a
2:01
little bit, too, or like voicing like the. Yeah,
2:04
like sarcasm. Like, I'm so happy to be here right
2:06
now with a grumpy cat. Voicing the negativity
2:17
in my head helps. See, it's helping a little
2:19
bit. Good. All right. Prost. Prost. Well, Liz,
2:28
way to deliver on the Christmas cocktail. Oh,
2:30
my gosh, that's good. It is good. It's very nice.
2:33
Oh, actually, the addition of the beer helped
2:38
it. Yeah, taste your creation. Pint House Mosaic
2:44
Takedown by way of Yakimachi Branches. Wonderful
2:47
Christmas gift. Combined with Liz Roy's Paloma.
2:52
Which, I love it. Okay, what was this lovely
2:56
recipe? Fresh squeezed grapefruit juice, lime
3:00
juice. I made a simple syrup, and then it said
3:04
to float a hazy IPA on top, which we did not
3:07
have. But the closest thing was this mosaic takedown
3:11
from Pint House. Lovely. It's very good. I could
3:16
have a lot of these right now. Tell me this.
3:18
Do you only wear your red hat during the Christmas
3:22
week? It gets, yeah. We went over this Thanksgiving
3:26
break. It started Thanksgiving break. Okay. I
3:29
love it. No, it's very nice. My family made fun
3:32
of me. I didn't make fun of you. You said, did
3:34
you bring this all the way down just to wear
3:37
on Thanksgiving? I might have made fun of you.
3:40
Just a little bit, though. That's okay. It's
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festive. It's very festive. Probably wear it
3:45
into January and then retire it. Okay. The only
3:48
thing that's missing is the white ball on top.
3:50
That's exactly what you said. Thanksgiving, and
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I remember I took it off, and I was like, I hate
3:55
you. I wish that you did have a white ball on
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top. Okay, I'll work on that one. I almost brought
4:02
you guys Christmas hats to wear. I probably wouldn't
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have. No, too much. All right. I'm interviewing
4:11
you first. Yeah. So just run down through all
4:14
my questions first? Let's just see where they
4:16
go. All right. Well, it's our last podcast of
4:22
the year. And how do you think the year went?
4:26
That's my first question. On podcasting or on
4:31
in general, personally, economically at the farm?
4:37
I mean, what are we talking about here? No, I
4:38
think we'll get into other. I think I have other
4:40
questions more about. I mean, I feel like we've
4:45
covered a lot of the farm related stuff. So this
4:47
is more about how we felt. the podcast did and
4:52
maybe a little bit of personal in there sure
4:56
yeah well i'll tell you i think the i think the
5:00
podcast got off half with a bang and half rocky
5:06
you know we found our groove so to speak throughout
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the year i think we had some really cool guests
5:12
on and i don't know generally speaking i feel
5:19
good about it Got a lot of good feedback. Yeah,
5:24
for never doing it, being amateurs, we are damn
5:26
close to professionals that freelance for when
5:31
we put the free in freelance. Podcasting's like
5:38
farming. We don't make any money at it. No. Yeah,
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I think it went good. What was your favorite
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episode and why? Ooh. Ooh, Dougie. I like the
5:55
one with Isaiah on it. I like the one with Blake
5:58
on it. I don't know. I couldn't because we covered
6:02
so much ground already that I don't think that
6:07
I could pick a favorite. There's a decent chance
6:10
this could be my favorite by the time all is
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said and done. Who knows? What was your favorite?
6:18
i'm not prepared for this question i'm not prepared
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for any of these questions it's not like we pre
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-screened i like the one with blake like the
6:30
one with i don't know i liked all of our guests
6:35
to pick a favorite out of our guests would be
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challenging i mean i think in all of those we
6:43
touched on you know potential improvements that
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could be made to the industry. So anytime that
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topic comes up, I like it regardless of whether
6:54
it's just us two or you had 10 guests out of
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the 15 episodes. Well, 11 dad was a repeat. Huh?
7:02
That's pretty good. That's really good. Yeah.
7:06
Yeah. What do you want to see differently going
7:09
into the 2026 podcasting year? More guests, more
7:16
roadshow stuff. Well, any roadshow stuff for
7:21
that matter. Yeah, we need to dial in our...
7:23
I've been a little nervous to kick that one off
7:26
just because there's a whole different layer
7:29
of technical planning and difficulties with that.
7:33
But we will... Well, we're going to kick that
7:35
off in January, so we'll see how it goes. Yeah.
7:39
And new topics like... I really want to get Zach
7:46
from Crosby on. Oh, yeah? I love his marketing
7:52
prowess, and he would be really fun to interview,
7:55
I think. But I don't know. I think next year
7:59
is going to be really sweet. Love it. Let me
8:02
see. I had this one. This is like a personal
8:04
one, but I think I might save that one for later.
8:09
Would it be better if we just alternated questions?
8:12
Probably. That's how I was originally thinking
8:14
about it. Sweet. Okay. So my turn. Yep. You are
8:18
trapped, lost. Oh, I love where this is going
8:23
already. In the middle of the forest. Okay. You
8:28
have, I know this sounds weird, but you have
8:33
a pet cougar. Okay. And he's very loyal. It might
8:43
be a she, I don't know. So of no danger to you
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at all, and you get, besides the clothes on your
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back, you get three items, and you have no idea
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what forest you're in, what continent, anything.
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What would those three items be? You've got to
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survive and find your way out. A way to start
9:09
a fire. Okay, a little more specific than that.
9:14
Really? I need to get really specific? You could
9:19
say a lighter. Well, what I'd probably do is
9:21
choose one of those Rambo knives that have, like,
9:24
you know, the fire starter thing, like, in the
9:26
case, because then I'm kind of getting a two
9:28
-for -one on that. Okay. And maybe there's some
9:30
other utility devices on that knife, survival
9:34
knife. So, like, a really fancy multi -tool.
9:37
Okay, I like that. I mean, if I could choose
9:43
anything, I'd probably pick some sort of like
9:45
GPS navigation device. Okay. Oh, see, but then
9:50
you would know where you were at. Exactly. Okay,
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fine. I didn't say that was a rule. That's fine.
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Whatever. And now since I'm assuming that I can
10:00
keep myself warm, kill things with my Rambo knife,
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and know where I'm at and navigate myself out,
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then I'd probably get something for my little
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buddy. I don't know what a cougar would want
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that it couldn't get itself. I don't know. You
10:22
got to give me something, though. I know. I'm
10:25
thinking about a nice little food dish that we
10:28
can take its killings with us, I guess. You're
10:32
going to feed your cougar out of a dish? Guess
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who I'm not getting trapped in the forest with?
10:42
Hey, Drew, you want to go for a hike? Nope. No.
10:44
Not at all. I got this food dish here. Yep. Rambo
10:53
knife, multi -tool, GPS unit, and a nice gift
10:59
for my cougar pet. Okay. So here's a question.
11:04
Would you use that, like, dual purpose for you
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to drink water out of? Probably not. You better
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hope you find those streams. I know. All right.
11:18
Well, I mean, if I was going to only look out
11:20
for myself, given that information, maybe I'd
11:24
pick like a life straw or something like that.
11:28
You just like suck water out and it filters it.
11:31
Yeah. Yeah. Good idea. Okay. What was your favorite?
11:41
Thing or event that happened in 2025? One personal,
11:49
one professional. Well, that's a good question.
11:54
Could be anything. Your favorite anything from
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2025, professionally and personally. There was
12:04
a lot of good stuff professionally this year.
12:09
Like the Crosby thing was really great. Ooh,
12:12
I know my very favorite thing. My favorite professional
12:15
moment was when we were in Germany and we got
12:19
on that tractor with the trailer and went down
12:22
to the Volksfest and we drove down the road with
12:24
like 20 drunken Germans drinking beer, going
12:29
to a Volksfest where there's like, you know,
12:32
a bunch of tubas and polka and things like that
12:34
going on. That was my favorite. experience professionally.
12:41
Now, favorite thing that happened, I really like
12:46
what happened to our pellet plants this year.
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I like that we're making huge strides in getting
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the team lean and mean and down to fighting weight.
12:59
I really like that. Personally, Uh, I think it
13:09
was when we went, you were actually here for
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this. I think it was when I went with my family
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up for Paxton's bike race up to the loop loop
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and he placed sixth and had the best race of
13:21
his life. He kicked ass that a particular day
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and it was, it was just a fun time all around
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and then to watch him like train and prepare.
13:31
Cause the week before his chain fell off or something
13:34
like that off of his bike. And so he got like
13:39
a really bad place and he was beating himself
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up for that. And then he just went after it.
13:44
That's awesome. Yes, I did get to briefly experience
13:48
that up there with you. In your flip flops. Yeah.
13:52
In the snow. Yeah. There's some miscalculations
13:58
on that one. It worked out. Still on my feet.
14:02
That you do. Liz, how do you feel about... Mike
14:06
and his flip -flops. I mean, I'm so used to it
14:09
at this point. It's just funny. It's the first
14:12
thing I said when he got out of the car today.
14:13
I was like, still on the flip -flops. Yeah, there's
14:16
a zero question. Okay, so speaking of hippies,
14:22
you've got a, oh, how do we call this? Your thing
14:30
is a little bit abstract. You're part hippie.
14:36
You're part capitalist. The hybrid. The hybrid.
14:40
You're an artiste. Former. Kind of a romantic.
14:45
Former artiste. No, no, no, no, no. At your core,
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you're an artiste. A real smattering of Mike
14:52
-ness. You're gluten -free, but sometimes you
14:56
have beers. You're a mountaineer and a skier.
15:05
Very much, I think people would say you're a
15:07
hippie, but then you don't really fit the hippie
15:10
mold. So how did all of this come together? How
15:12
did the Mike -ness come to be? Trial and error?
15:18
Was it all organic? Oh, no, I think there's trial
15:20
and error. There's multiple phases. It's an ongoing
15:23
joke inside the family about my phases. There's
15:27
like a this phase and a that phase. Can you be
15:32
more specific, please? I mean, I could. Yeah.
15:35
All right, here we go. Come on, bring it out.
15:40
I mean, we can cut this. No, stop saying we'll
15:43
cut it. Just go. The Subaru Outback phase. Oh,
15:47
yeah. And then the Argyle sweater phase with
15:50
glasses. I went through an Argyle sweater phase?
15:53
I mean, it was very limited. Some of these were
15:55
really fast. A couple weeks. Yeah, some of these
15:57
were really fast, and I was like, no, that's
15:58
not fitting. I mean. You went through the dressing
16:03
up nice phase. I did. When I first came back
16:06
into the industry, I tried that out. I mean,
16:10
I enjoy a nice business casual event with jeans
16:13
and a sport coat. But much beyond that, it feels
16:18
like I'm diverging from... Your Mike -ness. Yep.
16:22
Yeah. So do you feel like there's just been the
16:26
core there the whole time and you're just testing
16:27
out the external to match the internal? I think
16:31
so. Makes sense. And now you've got a full sleeve
16:37
tattoo. That one you can't back out of. I'm obviously
16:41
fully committed on this tattoo. Sure. Which I
16:46
feel really good about. Did I ever tell you about
16:48
the time I had to cover up a tattoo? No. True
16:51
story. One time I told my wife, next time I go
16:55
get a tattoo. Oh, you did tell me about this.
16:57
Well, now the listeners are curious. Yeah. I
17:02
said, next time I get a tattoo, I was totally
17:03
joking. I said, I'm going to get your name tattooed
17:06
on my chest. And she goes, okay. And you're like,
17:11
green light. And I was like, oh, I guess she
17:13
wants me to do it. So then I, my wife does not
17:16
say too many swear words very often. But I got
17:20
a Jolly Roger, this guy right here. And I also
17:25
got Julia tattooed on my left pectoral muscle.
17:30
Where your heart's at. Right over it. And I came
17:34
home, and I showed her, and she said, what the
17:39
did you do? I said, you said okay, and you smiled
17:46
like you wanted it. She said, I thought you were
17:48
joking. I said, oh, I thought you were serious.
17:51
I was joking. You really covered it? Oh, yeah.
17:57
What'd you cover it with? Got a massive lion
18:01
on my chest. No signs of Julia. Julia's under
18:03
the lion. You can see it. It's like right there.
18:08
You can see parts of it. Sorry, I'm a little
18:11
chubby. I used to be much chubbier, though. Materially.
18:18
Materially. There's a phase. Yeah. So, yeah,
18:23
circling back around, trial and error a little
18:25
bit. The core was always there, which was a struggle
18:28
growing up. not to get too deep into it. Finding
18:32
how to make the outside match the inside. Yeah,
18:35
I think it has more to do, it had more to do
18:38
with trying out different exterior expressions
18:43
that, I don't know, somehow fit in with where
18:50
I was at and how I was interacting with society.
18:54
So as an example, coming back into the industry,
18:56
it's like, oh, you need to dress nice and be
18:58
professional. But it didn't feel very authentic.
19:03
Yeah. Love it. Yep. Oh, my turn? Oh, yeah. Oh,
19:08
man. All right. It's the question that I asked
19:12
you when you were traveling. What do you hope
19:17
to accomplish at Roy Farms for you personally?
19:24
And what do you hope to accomplish for the industry
19:27
at large? Ooh, great question. In your career.
19:33
Let's start with the industry at large first.
19:36
Yeah, I figured that'd be easier. Okay. I would
19:39
like to be a part of shepherding in change and
19:44
stability to the industry. See more balance,
19:51
equity throughout the hop supply chain. Yeah,
19:57
I think largely over the last... 15 years we
20:00
saw this massive ramp up and then as things have
20:03
retreated back it was all sunshine and roses
20:08
on the way up but then on the way down there
20:11
weren't mechanisms in place to uh to keep stability
20:17
and there's a lot that goes into that and i don't
20:21
want to over romanticize how much any actor in
20:27
this industry can But I think we can lead by
20:32
example and, you know, continue building good
20:36
relationships with growers and brewers, merchants,
20:40
and use our scale, reputation, assets, breeding,
20:45
all of that sort of stuff to create a better
20:49
supply chain, make better beer, better farmers,
20:54
hopefully develop more people. within our company
20:59
and hopefully they'll go out if they so see fit
21:02
to go work for other organizations and benefit.
21:05
Hopefully that we can have some influence on
21:08
that. For me personally, I want to see Roy Farms
21:16
flourish, so to speak, because if Roy Farms does
21:24
well, then I do well. for the Roy family to continue
21:27
owning and operating this farm for another five
21:31
generations. And, uh, that would be pretty darn
21:35
cool. Will be cool. In fact, when we get to that
21:38
and we're making really big strides in that direction.
21:42
So yeah. And then at some point, as you know,
21:46
I'd like to. find replacements for the work that
21:50
I'm doing or the main work that I do on the ranch.
21:53
Hopefully we get to a place where that's no longer
21:55
needed. And then maybe I'm just like a special
21:59
projects guy. I mean, I know this is a question
22:02
on a question, but what would that... That's
22:04
totally fine. It's an interview. Yeah. What would...
22:07
If you had to think about an ideal special project,
22:10
what would that be right now? I don't know. I
22:15
like fixing things that are broken. So we'd have
22:20
to find something that's broken. Right now we
22:24
got plenty of that. There's a lot less. But I
22:28
don't know. I'm more of a when it comes, it comes
22:32
type guy. Yeah. Your turn. Tell me about the
22:39
biggest joys of working with your father and
22:48
your siblings. And the biggest challenges. Oh,
22:53
man. I mean, the biggest joy in working with
23:02
my family is that I just don't think that that
23:06
happens that often. So it's a pretty cool scenario
23:11
to get along with your family and work with them.
23:15
And generally speaking, while there's challenges.
23:20
We all get along really well, so that's cool.
23:24
It's just enjoyable. It's enjoyable in a unique
23:28
situation. Follow -up question. What's the biggest
23:31
challenge of working with your family? And being
23:35
the CEO. Yeah. And the oldest brother. Oldest
23:39
sibling. I think the biggest challenge has been
23:43
just wading through everybody's expectations.
23:48
Some of them are communicated, some of them are
23:49
uncommunicated. And along with that, transitioning
23:53
from my dad as CEO to me, it was very, very haphazard.
24:01
I mean, I kind of look back at it and laugh now,
24:03
but, you know, it wasn't a very clearly defined
24:07
path. And so fortunately, through all of that,
24:11
we've maintained a really good relationship,
24:12
even when we went through a couple really hard
24:15
patches there and we're, you know. yelling profanities
24:19
at each other at the farm like i think even on
24:22
some of those days i would go up to his house
24:24
and have a glass of wine with him at night and
24:26
we'd be totally fine and so i don't know i mean
24:28
that's a challenging thing i mean when you put
24:30
your life into something i i get it looking back
24:33
now part of the problem or the challenge is that
24:37
generation basically had their entire being wrapped
24:43
up in the farm or the business and how successful
24:48
it was and it just and some of that was probably
24:52
out of necessity but that did not set up a good
24:57
transition because you were kind of taking away
25:02
their entire identity in the process that that
25:06
was probably the biggest challenge is the transition
25:08
and and then just yeah waiting through i mean
25:12
even like liz and i you know had our rounds there
25:14
where oh Because we're both Roy's, it's like
25:19
maybe that conversation was more heated and debated
25:24
than if it was just an employee I was talking
25:31
to. I've learned to bite my tongue. We both can
25:36
get a little mouthy. We can get a little mouthy.
25:38
Oh, but then, like you said, laugh it off like
25:41
10 minutes later. Yeah, but that's I think where
25:43
that's I think a gift that our family has is
25:46
that we can be really, really we don't we don't
25:49
hide or sugarcoat a lot of things. All the emotions
25:52
come out and then we can kind of flip gears and
25:55
be like, ah, what's next? So then my next question,
26:01
I guess a follow up to that, not to hijack two
26:03
questions in a row, but it's related. Where did
26:07
the Italian come into your family at? What do
26:10
you mean the Italian? I mean, I went over to
26:15
your dad's cabin last year and witnessed all
26:20
of the family together. Were you there for that?
26:25
No. Oh. It was just Liz and Andy. No, because
26:28
you were using our cabin. Oh, yeah. But it was
26:31
like watching a bunch of, like... Italian Catholics
26:35
converse. Like everybody talks over each other
26:37
and is like showering at each other. And then
26:39
you're like, what on earth is going on here?
26:41
But it was all, it was wonderful to witness.
26:45
But there's something, maybe that's the French
26:48
Canadian. I don't know where it comes from heritage
26:53
wise, but it is a thing. I mean, when we get
26:56
together, you can, if you had a decibel meter
26:58
in the room. you would just see this gradual
27:01
rise and maybe even a spike at some point. Do
27:04
you think that's where your loud voice comes
27:09
from? Versus like, hey, we're going to go have
27:11
a meeting in a restaurant. Okay, well, everybody's
27:13
going to hear everything. I don't know, man.
27:18
Could be. You just got to talk at like a higher
27:21
decibel. I also think too, as I get more passionate
27:25
about something. I start getting more animated
27:29
and I start talking louder. That comes from the
27:32
Roy dining room table. Good. What is the biggest
27:37
fight that ever like family all out war that's
27:40
ever happened? Because I've seen you guys like
27:44
there's alliances and they like they move very
27:46
quickly. I mean, I don't know if we've had like
27:52
a big like family wide thing. To your point,
27:56
it's usually between two or three people, and
28:01
then maybe the rest just kind of sit on the sidelines.
28:07
Oh, no. I've seen like jumping in. I'm this ally.
28:10
I'm that ally. No, wait a second. Now I got turned
28:14
on. And I've only witnessed this once, but I
28:16
said, wow, that is awesome. My turn. I got one
28:24
more, and then I want to talk. 2026 predictions
28:28
is my category. Oh, wow. We are taking a wildly
28:33
different approach to our interviews. Yours is
28:35
work. I'm personal. Mine's what? Work. Professional.
28:40
It's both. Keep going. This one's personal. Oh.
28:47
Do you... How do I phrase this question? Do you
28:54
still feel coming to work for Roy Farms is a
28:58
good decision? Or should I rephrase that question?
29:04
If another job offer came up today, would I take
29:07
it? I don't think the answer to that would be
29:10
yes. But maybe there's a different way to phrase
29:12
that. So obviously there was the whole discussion
29:19
we had prior to you coming to work here. And
29:24
one of the things that I remember you saying,
29:26
it wasn't necessarily before, could have been
29:30
after, was that you really liked the idea of
29:34
company turnarounds, working on company turnarounds.
29:39
And I think that kind of dovetails into your
29:41
comment earlier about you like solving puzzles,
29:45
which I think is something that both of us share.
29:47
We both like puzzles. But I think it would probably
29:51
be accurate to say, correct me if I'm wrong,
29:53
that the amount of energy that is taken and is
29:58
still taking might have been more than you or
30:04
both of us thought. That's very true. So we've
30:09
been going on two to three years of like really
30:14
intense effort. And it's getting, you know. It's
30:18
tapering off, fortunately. But, I mean, you can't
30:22
take your finger off the pulse because there's
30:26
not a whole lot of room for error. Can't take
30:29
your finger off the throttle either. Yeah. So,
30:32
I don't know. With all that being said, what
30:35
are your thoughts around all of that now? I mean...
30:37
Okay, I got enough to go off of. I think if you
30:42
would ask me this question five months ago...
30:47
when I thought we would be farther along in certain
30:49
areas and knowing how much work it was going
30:53
to be to turn it around, if I would have known
30:55
that before coming to work, I probably would
31:00
not have. However, today, not in a regretting
31:06
way at all, just like a whoa. Today, given where
31:11
we're at and the progress we've made in the last
31:13
few months, internally and externally in the
31:17
market. It's one of those, man, this climb was
31:20
a lot steeper than I thought it was, but a beer
31:22
is going to taste a lot better at the top than
31:25
it would have if I just went to the bar and had
31:27
a beer. Like it's one of those things where it's
31:30
all, I knew it was going to be a challenge. I
31:35
didn't know it was going to be this big of a
31:37
challenge. But like when we look at the development
31:41
of our staff, And what has happened there, relationships,
31:47
the Crosby partnership, all kinds of stuff. It's
31:53
pretty rewarding. And so I wouldn't trade anything
31:57
for it. I wouldn't go back in time and not do
32:00
it. Yeah. That's good. Yeah. It's been fun. And
32:07
challenging. And really challenging. So what
32:10
are the top three areas that... doesn't have
32:14
to be top three what were the areas that required
32:17
just a lot more effort than you thought refinance
32:22
well when i got when because i reviewed the financials
32:27
beforehand and i you know i obviously knew that
32:29
things were rough but there was also a massive
32:35
purchase and sale agreement in place that fell
32:37
through and that purchase and sale agreement
32:39
would have changed a lot of stuff But it didn't
32:44
go through, or part of it didn't go through.
32:47
And just to be clear, I think you're talking
32:50
about a PSA on some of our Apple -related assets.
32:55
Yes. Yep. Which could still come through, but
33:01
there's a lot of question marks around it. And
33:03
to date, it has not, which has still left some
33:07
pressure on the balance sheet. Yes. Had that
33:14
have gone through, I don't think we would have
33:16
turned over as many rocks as we've turned over
33:18
and found as many areas for them. Because when
33:21
it didn't go through, that's, you know, that's
33:22
a huge amount of money that would have paid down
33:30
a bunch of stuff. But we've had to figure out
33:35
ways around, like, failure just simply put is
33:38
not an option. basically evaluate the entire
33:45
organization everything from people to business
33:50
units that we're working in or divesting from
33:53
or whatever it is the whole refinancing process
33:57
because it's no longer you know it's or it's
34:00
not a secret we were knocking on death's door
34:04
there for for six or eight months that took a
34:10
lot That was the biggest challenge, I think.
34:14
The next biggest challenge is getting to brewers
34:19
without certain proprietary genetics that are
34:24
in high demand. And without the ability to create
34:28
certain downstream products and all of that sort
34:31
of stuff. You know, it felt like the deck was
34:33
stacked against us. And yet, we've seemingly...
34:41
Kind of found our stride and that's exciting.
34:46
What else was a challenge? So those two were
34:50
definitely professional challenges. What about
34:54
a personal challenge that you didn't anticipate?
34:58
And I'm going to challenge you to not say the
35:03
time away from your family, because I know that
35:05
that is a big one. You know, That's a funny question.
35:11
Not funny. I think it's been both the biggest
35:18
challenge and the biggest benefit I have is I
35:25
think from a mental health standpoint, I've discovered
35:31
a ton of stuff about myself while I'm here, which
35:35
I'm very grateful. I'm grateful to have you.
35:38
Um, cause there's been a lot of space to explore
35:42
those things. And when you're working together,
35:44
I mean, I've never worked this close with a single
35:46
individual for a day in and day out, basically
35:50
for 18 months, you saw things in me that I've
35:54
had other people say that like, you know, have
35:59
dug into and it's kind of contributed to a lot
36:04
of personal growth, which I'm very grateful for.
36:07
I don't think that would have happened when you're
36:10
stretched in the way that we were. And I know
36:12
you've been stretched even farther going through
36:16
all the challenges of the apple industry, hop
36:18
industry, blueberry industry on top of any personal
36:22
things. But when you're stretched this far, things
36:27
start coming out and then, but then having the
36:30
space to, you know, explore those. Like I have
36:33
my standing counselor meetings every week. Thursdays
36:37
at 1 o 'clock. And that's been really good. So,
36:42
yeah, it's both sides. It was an emotional drain
36:48
that led to a bunch of growth and a bunch of
36:53
balance. More balance. We're working on that.
36:57
Working on the balance part. Yeah, do you think
37:00
it'd be a fair statement to say that the process...
37:05
Created more of a raw emotional state that allowed
37:11
space for kind of like rebuilding, reprioritizing.
37:17
Yeah. I think it made the lows lower and the
37:21
highs higher. And then when you start kind of
37:25
plotting all of that out, wait a second, there's
37:31
more going on here. What about you? What? Any
37:37
of those same questions. Got to layer down into
37:41
my next question because that was kind of heavy
37:43
and I don't want to just go right into my...
37:47
You can go right into the other one. Unless you
37:49
want me to answer those. Well, I kind of do.
37:52
I think our listeners deserve to know. I can
37:56
answer them quick and then you can... Well, you
37:59
can't really answer the would you have come here
38:02
question. No, I'm here. But, yeah, what about
38:06
you from a personal standpoint? Challenges? You
38:14
want me to answer what are my biggest challenges?
38:15
Mm -hmm. I mean, there was a minute there, and
38:23
I think you saw the depths that I went to where,
38:30
I mean. Not to sound too corny, but the entirety
38:36
of my past and future had to be dug into in a
38:40
very rapid way in order to have the clarity and
38:49
commitment needed to turn things around as quickly
38:53
as they needed to be. So I think the total duration,
38:59
I think, was more of a drain. than i anticipated
39:04
more it had more to do with the fact that i had
39:09
to strip away anything that had to do about me
39:12
in life for the better part of two years like
39:16
no rock climbing no kind of personal space um
39:23
and so all of my available energy got divided
39:27
up between work and family and heavily weighted
39:34
to work because i knew that's what it was going
39:37
to take and so i had to mentally kind of like
39:42
look at all of that as i was being torn down
39:46
to shreds um and just kind of come up with with
39:50
a game plan so so i don't know if anything that
39:55
transpired was a surprise i think the even though
39:59
i And oddly enough, when I was sitting there,
40:03
you know, probably right about the time you –
40:05
well, I always want to say, like, when you came
40:08
to work for us, but it's, like, much more than
40:10
that. So it's, like, when we partnered up sounds
40:12
more accurate. So, like, when we partnered up,
40:15
I had to – I just had to kind of, like, come
40:24
up with a game plan to maintain my mental stability,
40:26
right? And so I remember even just sitting there
40:29
and being like, well, how long is this going
40:30
to take? And I was like, oh, it's probably gonna
40:32
take three years. And so it's like, I had from
40:35
day one, mentally committed to a three -year
40:38
process. Um, and it's funny because some people
40:42
would ask me like, well, how long do you think
40:43
this is going to be going on for? I was like,
40:44
about three years. Like, I would just say it
40:46
like about three years and they'd be like, what?
40:49
And so, so like I'd committed to this three -year
40:53
timeline. So it's like the, but the, the. The
40:57
cumulative or the cumulative emotional drain
40:59
was a bit surprising because I went into it thinking
41:03
like, oh, I can do these endurance feats in life,
41:08
mostly physical and to some degree emotional.
41:13
But it was even stretching my ability to endure
41:16
all of that. So that was kind of a surprise and
41:20
challenge. Interesting. Now talking about, you
41:25
know, mental. Preparing. So here you are. You're
41:33
in Yosemite National Park. Yeah. You're psyched.
41:39
Are you more scared starting the wall or within
41:45
100 feet of the top? He's specifically talking
41:47
about El Capitan. Like actually climbing it like
41:51
what I did? Uh -huh. Hmm. I remember wanting
41:54
to puke when I drove into the valley and saw
41:56
the wall for the first time because I knew that's
41:59
what I had to do. Did you ever talk about or
42:02
think about backing out? No. No. Okay. And I
42:09
had been to the valley before and done some other
42:11
walls but hadn't done outcap. And so I think
42:14
just all the pressure we put on ourselves, we
42:17
only had about five days to do this thing that.
42:21
you know has has a lot of variables um personal
42:24
and external weather and whatnot and then we
42:28
add another layer on top of it where it's we
42:30
wanted to do it in a day which you know i mean
42:33
people like you know the top athletes in the
42:36
world i think the speed record is like three
42:38
hours or something like that you know or two
42:40
two hours or three hours but they're but they're
42:43
they're the one percent of the one percent right
42:46
and they And they're taking a lot more risk than
42:50
we were willing to take. And so we had to balance
42:53
out risk and reward. And so, I don't know, to
42:59
not put unneeded pressure on ourselves, we just
43:02
said, well, we're going to basically try our
43:05
best. Sounds corny, but we're going to try our
43:06
best. Here's our goal. We want to do it in a
43:08
day, in a push. Did your hands hurt? I started
43:12
cramping up about halfway. That didn't really
43:15
leave me feeling very good. because i know we
43:18
had a lot of ground to cover no my hands didn't
43:21
hurt usually it's your feet that can start hurting
43:23
more so than your your hands we're alternating
43:26
between climbing shoes and um approach shoes
43:30
or just tennis shoe type shoe oh i'm trying to
43:35
think in that whole process like where was i
43:36
nervous um i was nervous driving in the valley
43:40
and looking at the objective for the first time
43:42
i was nervous one but i started cramping up about
43:47
halfway up the wall and then i just had to readjust
43:50
my pace and then i was like faster or slower
43:55
slower just so and sometimes it's not like materially
43:58
slower it's just like you gotta like there's
44:00
like you know you have like a rev limiter and
44:03
if you like try and like push beyond the rev
44:06
limiter too often then you're gonna you're just
44:09
gonna burn out but you can run up to the rev
44:11
limiter and slightly below it for a much longer
44:13
period of time but there's always this line so
44:15
you got to figure out where that's at and then
44:19
i mentally was nervous it was like at night and
44:22
there's this um there's a lot going on we'd always
44:26
we'd already been on the wall moving and like
44:30
in that zone you know that high intensity zone
44:34
for i don't know what it had been at that point
44:37
you know 13 hours 12 hours something like that
44:41
and there's uh there's this there's this um there's
44:45
this pitch or section of rock up on the upper
44:47
part of the wall and it was at night um it was
44:50
my my partner's block so he was leading that
44:55
pitch and i had to follow it up on these jumars
44:58
or ascenders and uh and we were It's called Camp
45:04
5, and so we were on this ledge system where
45:07
there was this other party. They had been on
45:08
the wall for four days. They were mentally burnt
45:10
out. They had tried to lead this pitch, and they
45:15
couldn't figure out how to do it. They were just
45:17
fried at the end of the day, and so they left
45:20
like... Wait, is there a place to get water on
45:21
their way up? No, that's one of the challenges
45:23
is that if you're doing it like this... This
45:28
party was, and a lot of people do over multiple
45:30
days, you haul all your water up the wall. So
45:33
you have to commit to like hauling these very
45:35
heavy loads up the wall to support yourself.
45:38
But if you don't want to do that, we didn't want
45:40
to do that. Then you have to do it. You have
45:42
to be self -sufficient. And so like we ended
45:45
up moving physically for about 20 ish hours.
45:52
And we had cameras, three or four liters of water.
45:57
Total? Total. Between the two of you? Each. Then
46:02
we tried to get a quarter of that down or liter
46:10
down before we were very far up the wall so we
46:14
weren't carrying that weight. Basically, for
46:15
the majority of the wall, we had three liters
46:17
of water. That's the heaviest thing that you're
46:24
carrying is water. besides yourself yeah so anyway
46:30
there's this moment up on the upper wall where
46:32
i just was i i was getting mentally fried from
46:36
like being in that zone for so long and i was
46:39
watching this rope like kind of saw on this edge
46:41
where um there was like somebody put duct tape
46:44
over the edge of the rock to try and like make
46:46
it less abrasive um because it was a common spot
46:50
where a rope would would kind of saw against
46:52
the rock oh that gives me the willies so i'm
46:55
like two thousand some feet up the air up in
46:57
the air you know on the wall you know over two
47:00
thousand feet above the ground in the middle
47:03
of the night after moving for whatever you know
47:06
13 hours let's just say being in the zone for
47:09
13 hours and i'm following this thing with a
47:12
headlamp pitch dark everywhere And just looking
47:16
at this rope, like sawing, like see sign as I
47:19
would like ascend it up, like see or sign on
47:21
the corner of this rock. My skin is crawling
47:24
right now. So that that section was like the
47:29
most tense because like we were both kind of
47:31
fried. And then like normally, like as I would
47:33
be climbing the pitch and following, I'd be racking
47:37
gear in the exact order that my leader would
47:40
need it in so that the transfers are really quick.
47:43
And but in that case, I was just like so fried.
47:45
I wanted to get up to him as fast as possible
47:48
and just get out of that situation. I was like
47:49
throwing gear on my like, you know, harness and
47:52
my my gear loop. And then when I got to him,
47:56
he had to reorganize it. And he was in this really
47:58
bad position, like hanging out on this very small
48:00
piece of gear under like this roof overhang and
48:03
wanted to get out of where he was at. And so
48:05
I had to switch the gear over to him and he had
48:07
to like be in this uncomfortable position, switching
48:10
everything back out. And we had this very quick
48:12
exchange. Like it was like heated for like 10
48:16
seconds. Cause he was, he was angry that I didn't
48:19
organize it right. And I was just like angry
48:21
that, that I was in that situation. And anyway,
48:26
so does the top of it, like, is it like an abrupt,
48:31
like, okay, I'm to the top here. Or is it like
48:34
a, Like it slowly like rounds out or something.
48:38
Uh, it's a little bit of both, but it's more
48:39
abrupt than it is round. So it's like, you kind
48:42
of like pull up over the top or there's these
48:46
certain exit points. And then you kind of have
48:48
like, I don't know what it would be like, you
48:50
know, 20, 30 yards to kind of like this tree
48:54
that you tag and that's where you stop your watch.
48:57
So, I mean, we were, we were doing that, like
48:59
where, even though we weren't going to set any
49:02
climbing records, like we wanted to, do we wanted
49:05
to play the game and so we started the clock
49:08
at the right spot on the ground and we started
49:09
to we stopped the clock at the tree when we both
49:12
touched the tree at the top so anyway and then
49:16
we had to like it was you know four in the morning
49:18
or three in the morning or something when we
49:20
topped out and so because we were trying to go
49:22
light we only had one pair of approach shoes
49:25
one puffy jacket And so we had to kind of wait
49:30
it out for a couple hours until the sun rose
49:32
to figure out how to hike down. And so we found
49:35
this boulder and kind of curled up underneath
49:38
it. And then when one person would wake up shivering,
49:42
then you'd tap the other person, you'd switch
49:45
jackets, and you'd just keep doing that until
49:47
the sun came up. Oh, my gosh. Andy, I got a couple
49:55
of interview questions for you that I'd like
49:58
you to touch on here. Tell me about the most
50:02
dangerous thing that you've ever done. Tell our
50:05
listeners. What did you ask for for Christmas
50:10
and did you get it? And what is the funniest
50:19
story that you have with your siblings and parents?
50:25
Love it. Share that with our listeners on your
50:28
outro. Is it my turn? I thought it'd be fun to
50:32
do some 2026 predictions. Okay. What are your
50:38
market predictions for 2026? Broad, and then
50:42
I have three varietals that I'm going to ask
50:45
you about. I think the market is going to, on
50:48
a Roma side, I think it's going to level out,
50:50
probably get a little bit tight. But then I think
50:55
farms that are going to have to sell land or
50:59
potentially hopefully not go out of business
51:01
are going to be picked up by somebody else with
51:04
a path to market. And I don't think there's going
51:10
to be a massive rebound or price spike because
51:16
there's so much capacity. I think you're going
51:21
to continue to see market share swings. Mostly
51:24
in the direction of Roy Farms? I don't really
51:28
think that. I think we'll continue to hold our
51:30
own. Yeah, let's dig into that Roy Farms aside
51:32
for a second because one of the things that came
51:38
up recently before the holiday season was that
51:42
meeting that happened in Yakima around the bail
51:48
reports that... that got released out to certain
51:52
individuals in the industry because all the information
51:57
that goes to the state lab technically can be
52:02
released via, is it public disclosure? And so
52:08
that information was asked for via, was it the
52:15
Public Disclosure Act? Freedom of Information
52:18
Act. Freedom of Information Act. so that information
52:20
was queried based off of that and then distributed
52:24
out to the individuals that asked for it and
52:27
so once it was actually released by the state
52:33
it became you know i mean kind of like public
52:37
knowledge or if you wanted it you could just
52:39
get it there's a file you could download and
52:42
sort and so when you look down through that there's
52:47
been some materially some material changes in
52:50
market share already and i don't think that that
52:54
kind of market reset is is done what it appears
53:01
to me right now is that grower owned and or grower
53:10
direct companies are seemingly gaining the most
53:17
market share right now And I'm not exactly sure
53:22
why that is. I know where we've been successful,
53:27
I think, is, and I imagine everybody, we don't
53:32
spend a lot of time paying any attention to our
53:34
competition, right, wrong, or indifferent. Yeah,
53:38
I mean, you could argue it both ways. I mean,
53:39
sometimes I think we should pay more attention.
53:42
That's not necessarily who we are at our core.
53:44
And at other times, yeah, we just don't. It's
53:49
kind of like the, if our message is, you know,
53:53
transparency and, you know, fair prices that
53:58
works for us and trying to do what's best for
54:02
brewers, flexibility, all of that sort of stuff.
54:07
I mean, that's kind of our business model and
54:10
it obviously has strengths and weaknesses, but
54:14
that's what we do. But, you know, seemingly,
54:17
if you can look at that report, yeah, it's grower,
54:23
grower direct, grower owned are growing. And
54:26
I don't want to opine on why because I don't
54:31
know. Like I said, we don't spend much time paying
54:33
attention to it. And a lot of these aren't, it's
54:35
not really competition. We're suppliers to them.
54:38
It just. It could be something as simple as inventory
54:42
that already exists, and that's why more hops
54:44
weren't brought in. We have no idea. I think
54:47
you could trend it out if you had enough years
54:50
of data points, but I don't know. It's hard to
54:52
say. All right. Quick rapid fire. Market predictions
54:56
for 2026 Cascade. It's going to keep moving.
55:03
Keep moving as in? It's going to continually.
55:07
move in large volumes, and it's mostly going
55:09
to be spot. Spot domestic, spot international?
55:14
Gosh, there's a lot of international spot. Both.
55:19
Heavily weighted international question? No.
55:22
I think there's still a ton of spot buying going
55:24
on in the U .S. too. Okay. So continue to move,
55:27
acreage is going to stay flat? I doubt it will
55:32
in the U .S. You think the acreage is going to
55:34
go down or up? Up. Okay. Citra? Up. The acreage
55:41
is going to go up next year. Inventory has been
55:43
worked out of the system. I think so. Okay. Zaka?
55:48
Level. Adina? Up. Volume will go up because there's
55:55
a bunch of babies in the ground. Acres probably
55:57
won't go up. Demand's going up. Yes, for sure.
56:03
For sure. Let's see. Chinook. I'm never making
56:12
a prediction on that variety. I know. That one's
56:14
probably the hardest. Roy Farms. Love it. I'm
56:25
asking you. Acreage. Oh, for us? Down, level,
56:29
or up? Up. I can pretty confidently say that's
56:34
true. Centennial. Let's round out the Cs. I got
56:41
one more. Flat. Flat. So, public, new publics,
56:51
Thora, Vera, Vista. Up. On all three. And is
57:01
that because we're seeing a... renewed interest
57:06
in publics yes i think there's a very very high
57:11
level of interest in that did i miss any i mean
57:15
those are kind of the main three thora vista
57:18
vera um but then again i bet you the growth of
57:22
those is trumped by the growth of new proprietary
57:27
helps that are going to be up i mean that's a
57:30
good topic probably in and of itself that we
57:33
don't have time to dive into but generally speaking
57:35
do you see um i mean the hot breeding company
57:41
is seeing an increase in crushed dulceta talus
57:46
talus citra well i mean yeah citrus probably
57:49
more of an inventory deal than it is a demand
57:51
where the other where the crushed dulceta and
57:54
talus's demand increase um all right so we're
57:58
going to see an increase there decrease in mosaic
58:01
i think so yeah at least that's the signals we
58:04
saw yeah and then uh latitude 46 got a bunch
58:08
of numbered varieties we've talked about azaka
58:10
being flat adena being up in demand um we don't
58:14
know on the other ones but with the upcoming
58:17
hop experience is we'll see um more insight there
58:23
but I guess we were assuming right now based
58:25
off interest that we'll see a increase in demand
58:28
on those varieties. Yes, for sure. So when you
58:31
look at all of that, then if you're going to
58:32
see an increase in demand on HBC is an increase
58:35
in demand on latitude 46, which is not, you know,
58:38
material volume yet in the market, but it is
58:40
an increased demand and increased demanded publics.
58:44
Then is that cannibalizing something else in
58:48
the market? No, no. No, I just think that our
58:52
inventories ran down low enough that we're leveling
58:56
back off to actual demand. Okay. Yeah, do you
59:03
have any last questions? Prediction next year,
59:11
water supply. Well, you know, as we were talking
59:16
the other day. I kind of think about these three
59:19
major boxes that need to be checked before I
59:22
feel really good about next year or even just
59:26
good. And that is reservoir levels, existing
59:32
reservoir levels as we go into the spring. Snowpack.
59:37
Yep. And preferably snowpack that's not going
59:40
to flash off, you know, in the spring. It's going
59:45
to last. melt off at a predictable rate into
59:49
the summer and then there is a whole issue happening
59:56
right now or that has happened for the last couple
59:58
years as we've been in this drought scenario
1:00:00
where some of the governmental agencies have
1:00:04
been using standard release protocols for the
1:00:08
reservoirs and they probably should be using
1:00:13
alternative calculations to reduce the overall
1:00:17
flows or at a very you know at a minimum time
1:00:23
them more appropriately and so i think all those
1:00:26
things need to happen going into next year currently
1:00:29
our reservoirs are sitting at kind of march levels
1:00:34
already which is good um the snowpack is yet
1:00:39
to be seen and i do know that there is legal
1:00:43
action already happening with the governmental
1:00:47
agencies so that hopefully they do use that alternative
1:00:53
math. So prediction for next year, we're still
1:00:58
going to be in a drought situation as an industry,
1:01:02
but I anticipate it being better than last year,
1:01:07
but we're still going to be in a drought scenario
1:01:09
unless we just get a crazy snowpack. Come on.
1:01:13
Yep. Come on. Yep. I think just one last thing.
1:01:18
We got a couple upcoming things. We have the
1:01:22
hop experience that we're doing in conjunction
1:01:26
with Crosby Hops down in San Diego on January
1:01:31
13th. We got another one that is going to be
1:01:35
happening in Austin at Pint House February 20th,
1:01:40
I think is what. what andy told me andy you can
1:01:44
correct that um and you're going to talk a little
1:01:47
bit more about that at the outro crosby and roy
1:01:51
will be having some joint exposure at cbc this
1:01:56
year so come by the booth and look at the latitude
1:02:01
46 and the crosby breeding program collaboration
1:02:05
along with roy farms and crosby hops yeah and
1:02:10
then uh i think as we look into next year we're
1:02:13
going to be trying to do some more of these on
1:02:16
the road so i think teddy from society is going
1:02:23
to be our first on the road at the january hop
1:02:26
experience down in san diego so we'll see how
1:02:29
that goes and if that goes well then um anyone
1:02:34
wants to be on the podcast reach out to Roy Farms,
1:02:38
info at Roy Farms. That'd be the best one, or
1:02:41
Elizabeth at RoyFarms .com. Probably Elizabeth
1:02:44
at Roy Farms. Oh, Liz. Liz Roy at Roy Farms.
1:02:47
LizRoy at RoyFarms .com. Reach out to LizRoy
1:02:49
at RoyFarms .com if you have any topic ideas
1:02:52
or you want us to do some remote recording. Thanks,
1:02:59
Drew. Thanks, Liz. Thanks for the cocktails.
1:03:02
Those were delicious. They sure were. Got two
1:03:05
more ideas. You do? For cocktails or for? I did
1:03:09
some research on beer pairing cocktails. Love
1:03:12
it. I'm looking forward to that. Okay. All right.
1:03:17
No dirt, no flowers. End of season. Come on,
1:03:21
26. Hello, everyone. Andy Roy here. Yeah, let's
1:03:26
dig into the questions Drew asked me. First up,
1:03:29
the most dangerous thing that I have done. Well,
1:03:34
I'm pretty risk adverse. As Mike and I always
1:03:38
say, he's the gas, I'm the brakes. So I don't
1:03:42
think I've done anything super dangerous. Probably
1:03:46
the most dangerous thing I did was go on the
1:03:48
Camino de Santiago walk with my father this last
1:03:52
year. Not because it was dangerous to go on the
1:03:55
walk, it's just we could have killed each other
1:03:57
from getting on each other's nerves. But it was
1:03:59
a wonderful time, so that wasn't dangerous at
1:04:01
all. Um, probably just some stupid stuff I did
1:04:05
when I was a kid. You know, partying and hanging
1:04:09
out with people. That's about it. Second question.
1:04:12
What did I ask for Christmas and did I get it?
1:04:16
Well, I'd probably say that the altruistic, you
1:04:21
know, thinking of others answer is, you know,
1:04:25
hopefully spending time with my family, loved
1:04:29
ones, hoping everyone on the farm. got to spend
1:04:32
time with their loved ones and hoping for the
1:04:36
best for all of our brewer partners to you know
1:04:39
have productive years and hope they had a productive
1:04:40
year but in actuality is probably i wanted a
1:04:44
game boy lego set and uh yes i did get that so
1:04:49
and then the last question funniest story i have
1:04:54
with my siblings and parents honestly there's
1:04:58
been way too many you know we get on each other's
1:05:01
nerves a lot but we also have fun a lot there's
1:05:05
a lot of them like one where probably i was oh
1:05:08
10 maybe 12 and liz sucker punched me and laid
1:05:14
me out in a grocery store in cannon beach because
1:05:17
i lied about something and then on the way walking
1:05:20
back to where we were staying i sucker punched
1:05:23
her back and gave her a black eye then My dad
1:05:28
pulled us outside and, you know, asked who started
1:05:31
it, and I said that she did, and I was lying.
1:05:34
And she freaked out and started to, like, try
1:05:37
and wail on me. My dad picked her up by her overalls,
1:05:39
and she was just, like, windmilling, trying to
1:05:40
hit me. Well, that was pretty funny. And then
1:05:42
also, like, you know, that sweet spot with the
1:05:46
parents and the kids where we were, like, in
1:05:47
our early 20s and there and there. probably mid
1:05:51
late 50s and where we were just kind of just
1:05:54
enjoying you know drinking wine together hanging
1:05:56
out it was a fun time i mean honestly there's
1:05:59
been way too many and yeah very fortunate and
1:06:05
that that sums up my answers and i would like
1:06:09
to remind our listeners that if anybody's in
1:06:11
southern california san diego on january 13th
1:06:15
we'll be having our first hop experience with
1:06:19
Crosby Hops at Society Brewing starting at 5
1:06:22
p .m. It's going to be a very fun experience
1:06:24
and fun event and we have a lot of great brewers
1:06:27
making awesome beers that will showcase new exciting
1:06:30
hops from both Latitude 46 and the Crosby Hop
1:06:33
Breeding Program. And we'll also be following
1:06:35
that up with another hop experience in Austin,
1:06:38
Texas on February 20th at Pint House Brewing.
1:06:42
So that's just the start of the fun things we
1:06:44
have in store for 2026 and look forward to seeing
1:06:47
you all and have a happy new year.