Answering 2,000 agent questions a day: Inside The Real Brokerage playbook
Today on Power House, we have a crossover episode with the RealTrending podcast. Host Tracey Velt talks to Tamir Poleg, CEO of The Real Brokerage.
Tamir and Tracey talk about using AI to optimize daily operations, including the automation of thousands of inquiries with an AI assistant. He also talks about how Real scales without losing its culture, the shifting dynamics between agents and clients, and why brokerages must shift to a consumer-first mindset.
Here’s what you’ll learn:
Real is both a technology and a real estate company.
AI enhances operational efficiency and client service.
A…
The skinny
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