Latest / The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories
How Howard Schultz Built Starbucks Third Place
In this episode, Lucas and Luna explore how Howard Schultz transformed Starbucks from a small Seattle coffee bean retailer into a global icon by creating the 'third place' between home and work. They dive into the specific decisions Schultz made in the late 1980s and early 1990s: the Italian coffee bar inspiration, the strategic decision to own the supply chain, the investment in employee health insurance and stock options for part-timers, and the aggressive store expansion that built the brand's culture. Using concrete numbers like the 1987 acquisition of Starbucks for $3.8…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.