285. Seth Godin on Selling Your Services Without Feeling Salesy

Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy · Oct 12, 2026 · 8m

Ash Roy interviews bestselling author Seth Godin on why imposter syndrome is a sign of doing important work, and how to use honest tension — not pushy tactics — to sell your services, membership, or community.

Timestamps

0:00 — Intro: Imposter syndrome & selling

0:23 — Ash's background & the question

0:51 — Seth: "You are an imposter — and that's a good thing"

1:19 — Why selling requires creating tension

2:06 — The law firm directory story

4:00 — How do I create tension for my membership?

4:49 — The Joe Mancuso CEO circle story

6:28 — The flu shot analogy: tension because it's true

6:43 —…