Latest / Let's Talk Podcasts from Feminist Podcasters Collective / Podcast Burnout, Hiring Help & Growing an Audience with Rachel Duncan
Transcript
- Becky Mollenkamp (00:00) Hello. I am Becky Mollenkamp and I run the Feminist Podcasters Collective, and I am back to have another conversation with one of our awesome members. These have been super fun learning. I'm learning more about our members and their shows, and hopefully you are as well, and getting some ideas for your own show and learning about community. So today I'm joined by Rachel Duncan and Before we get into anything else, tell us why you podcast. Rachel Duncan CFT ATR-P (00:24) The reason I podcast is it's so good for me. I've got one foot in, you know, some of the like, I don't know, more woo-woo stuff, but you know, I apparently have a fully defined throat chakra. And I'm a vocalist. I'm I'm a musician as well. And so, like, and I'm an audio person, I'm an auditory learner, like I've always just been an auditory person. And so engaging in this auditory life, like I love speaking, I love every step of the process. It makes my work better. I mean it's sort of hey, that it's secondary that if it helps people, great. I would do this even if no one heard it and it didn't help people because it's good for me. That's my very selfish answer. Becky Mollenkamp (01:02) I think that's fantastic because it's great for us to have things that we just love doing. So your podcast Rachel Duncan CFT ATR-P (01:06) We just love doing. Becky Mollenkamp (01:07) is called Money Healing Club. Has it always been? When did you start it? Tell us about the the origin story of kind of when and why. Rachel Duncan CFT ATR-P (01:14) I kind of wish I had given it a different name. Not that I don't like the name, but my business is the Money Healing Club. So then the podcast is the Money Healing Club podcast. And I kind of realized I was just kind of like going for unity. I was like, maybe I should have named it something else because it is, you know, it's available to all. It's not part of my membership, which is the club. so like, well, that could have brought in some confusion, but it was I couldn't think of something else. And I just thought, hey, it's all under one umbrella. It's all everything I do. but it is sort of my free and open service to folks, as opposed to my membership, which is at the actual club. If that there's not a better reason than that. that's the reason I named it that. Becky Mollenkamp (01:50) No, that's okay. And when did you start it? Rachel Duncan CFT ATR-P (01:53) So I started in the fall of twenty twenty four. Becky Mollenkamp (01:55) Okay, so you're two year congratulations, two years and Rachel Duncan CFT ATR-P (01:57) Yeah. Coming up on two years, yeah. Becky Mollenkamp (01:59) and I know you said selfishly all the reasons and those are all totally valid. And if those were the only reasons you started it, cool. But were there other any other thoughts that went into the starting of the podcast, like why you wanted to do it? Rachel Duncan CFT ATR-P (02:11) For sure. I mean, I had been I'd been growing the membership and doing my one on one practices and I had a business mentor at the time, you know, when we were just like looking at, you know, reach and avenues and marketing and stuff. And I had mentioned, God, I mean, I just I'm an I'm a podcast consumer. I would love to make a podcast. I have a feeling I would like it and I'd be good at it. And she was like, If you want to do a podcast, you should do a podcast. Like that that would be a really powerful aspect of my marketing ecosystem. So I kind of knew I wanted to do it. However, I had no time or bandwidth for it because I was I was also lead parent with two school age kids. but the timing of of 2020 late late 2024, my husband actually lost his job and he could be late lead parent and I took over working full time. And it was truly, it was the week after I was like week after he lost his job, I'm like, we're podcasting and I just, you know, read everything that our colleague Amelia Fruby wrote and I don't know, just did a ton of research and just just got it started. So that was the timing. Becky Mollenkamp (03:12) That's fantastic. You said selfishly you do it because you love it. You thought it would be great marketing channel. And also you didn't you had never done it. I you'd listen to podcasts, but you had never been a podcaster, I assume. Maybe you'd been guesting on podcasts. But it's a different beast. Rachel Duncan CFT ATR-P (03:23) Yes, I have been guessing. Becky Mollenkamp (03:25) Yeah, it's a little different beast running your own podcast. What was the learning curve like for you in the beginning? Rachel Duncan CFT ATR-P (03:31) I think editing yourself. When do you stop? When do you say it's good enough? It actually makes me think of I'm looking at myself in the video and my dad he he he's the one who'd be like, Rach, it's good enough because I would tend to like just work on my papers and study and study and study and like kinda have this academic anxiety was never enough and yeah, you can keep tinkering till the cows come home. But I think of my dad. Rage. It's good enough. So I think the the finding good enough has been hard at the beginning because I like had this vision, it's gonna be like Radio Lab and super produced and all this stuff, and then realizing let's get real here. and that I enjoy the editing process. I actually like it. It's not so that I could spend all day with it, you know. so I think what I just hadn't realized is the time. But the time it could take and the time I need it to take are different things. and what's realistic, I did weekly for the first six months and oof, I was hit and publish like right after I finished editing. Like I could not keep up with my own schedule. and I was like, whoa, whoa, whoa. I was like, okay, season one's done. I'm burnt out. I need to figure out a different cadence I can't do weekly. so yeah, backing up. That that was at the beginning. I'm so glad though that I self-produced those first few months. And actually someone in the FPC gave me such a good good tip. It was Alicia said, because at the time I was only doing audio and and I think I was just sharing with her, my gosh, I'm it's taking me so long to edit. And she said, Edit video, even if you're not going to use video, because you won't edit so much. Because edio video looks choppier. And this that's the best advice ever. Alicia, shout out to Alicia. Galati, is that how you say her last name? Becky Mollenkamp (05:10) A lot of, yeah. Rachel Duncan CFT ATR-P (05:10) Galati, that was such I was like, that really made things more efficient and encouraged me to like, hey, let's do let's do video. If we're gonna do audio, let's do video. And I felt fine with that. so that that helped a lot make that a little more efficient. Becky Mollenkamp (05:22) That is really great advice because, like you in the beginning, I didn't do a video podcast. This is back in like 2017 when I first started podcasting. And because I was recording in my closet, it wouldn't have been the most beautiful scene for it. Rachel Duncan CFT ATR-P (05:32) Yeah. True, yeah. Becky Mollenkamp (05:34) Because I also was like, I have to have the perfect sound quality and everything. So I'm like, how do I muffle all of the noise and the things? And and I was over editing. It was every every mouth noise, every, everything. And I would spend Hours, Rachel, hours and hours on every episode. And I also was trying to release Rachel Duncan CFT ATR-P (05:52) I hear ya. Becky Mollenkamp (05:53) weekly. And that is a recipe for burnout that I think so many new folks, I mean, because we the shows that many of us hear, especially as an entry point into podcasting, are the radio labs. And that, you know, that Rachel Duncan CFT ATR-P (06:06) Yeah. Becky Mollenkamp (06:06) over highly produced, not overproduced, but highly produced, high quality. Yes. Rachel Duncan CFT ATR-P (06:09) highly produced with a team Becky Mollenkamp (06:12) And that's the part that we don't think about is how many people are going into that and the budget and the you know that they have to do that. So it is hard. We're setting ourselves up and get like holding ourselves to a standard. And then we start to, whoo, I can't keep this up. And you discovered that I can't keep this up. And that is sometimes where people then shut down. They they they're like, I guess podcasting isn't for me. So what kept you from that potential Rachel Duncan CFT ATR-P (06:34) Mm. Becky Mollenkamp (06:35) outcome? And instead saying, let me revise. Rachel Duncan CFT ATR-P (06:38) I think, gosh, a couple things. I mean, also I got I had such a warm reception those first few months, like people were loving it. I was collecting voicemails and while yes, I said at the beginning I would do this even though no one was listening, getting that initial feedback, you know, that that does a number on me. I love that. Then I'm like, I have an audience. Becky Mollenkamp (06:55) Yeah. It is nice to have people listening. Even if we would do it without anybody, it is still nice. Rachel Duncan CFT ATR-P (06:59) It helps. Well, you know, and I'm I am a bit of a divas. I'm like, my audience, they need me, you know. No. so I knew that I just needed and my fans. Becky Mollenkamp (07:05) The fans. Rachel Duncan CFT ATR-P (07:07) I have to be there for the fans. So I knew I needed a break to retool, but I never considered stopping. Never. Like this is a part of my ecosystem. I love doing it. And there were some, you know, we can talk about some of the benefits I didn't anticipate were happening with having it. So I was like, no, no, no, we're we're just pausing to retool. It was also not only retooling. switching to biweekly or whatever it is, bi weekly semi every two weeks. Whatever Becky Mollenkamp (07:31) Bimonthly, bi weekly, whatever. Rachel Duncan CFT ATR-P (07:33) it is. Yeah. and I decided to hire help. So Becky Mollenkamp (07:35) Mm. Rachel Duncan CFT ATR-P (07:36) all of that was sort of after the first I'd say four or five months. I paused, took a few weeks off, and did that. Yeah. Becky Mollenkamp (07:40) Okay, so that was, yeah. So 2025 last year then there was some retooling that happened. What does it look like now? And then I want to get into the marketing ecosystem piece of it, Rachel Duncan CFT ATR-P (07:47) Mm-hmm. Yeah. Becky Mollenkamp (07:49) but just the production part of it. What does it look like now in your cadence Rachel Duncan CFT ATR-P (07:52) Yeah. Becky Mollenkamp (07:52) and all of that? Rachel Duncan CFT ATR-P (07:53) I will add timeline. That's when I found the FPC. That was right when I was like, And Becky Mollenkamp (07:57) Yeah. Rachel Duncan CFT ATR-P (07:57) like you guys helped me retool it. so what does it look like now? It looks like I have a I have a beautiful podcast producer, and so it's wonderful. I still decide on the episodes, record the episodes, set up the guesting, all of that. I use Riverside like you do now. Played around with the script, had some technical issues, so now we're in Riverside. so it's varied. I think we're about maybe six weeks out, like we're you know, which is good. We're not there was a little while there where we were publishing episodes also on the week that we needed to. but now we've got some in the bank, so that feels really good. That was our goal. so I record and then we've got a few like canned endings, you know. I've recorded three or four different endings with different call to actions. And so my podcast producer just rotates those. So the endings are always there. The music is always the same. Come up with this similar format. so now when I finish a recording with a guest, then I pause and when we're done, I record the intro also in Riverside, and I put the link in a dashboard and I tell my podcast producer, ready for you. And then she takes it and she bundles it all together. and then we also meet about marketing and strategy, and she's gonna start doing more PR for me, getting me more guesting spots on other podcasts and doing a bit of a higher reach. I've been impressed, like reaching out to you know, best selling authors and stuff, like they respond. I'm like, okay, let's like, let's start reaching big and also. encouraging the guests to do their own sharing and stuff like that. So it's been really wonderful to have the right partner in this and there's a real cost with that. So, you know, we're we're working with that too. Yeah. Becky Mollenkamp (09:31) Well, before we get to the marketing ecosystem, although this may all sort of go into that, because that's where I wanted to go next. Obviously, your work is around money and a lot of it around our relationship with money and our feelings and the energetic feelings we have around money. And when you talk about having someone bringing someone on to produce, obviously I think anybody who knows much about podcasting immediately goes cha-ching. Like there's money involved. And so like someone's Rachel Duncan CFT ATR-P (09:51) Yeah. Yep. Becky Mollenkamp (09:53) doing that out of the kindness of their heart, they're they're getting paid as they should. And so there's a financial component to that that I think a lot of people who are indie podcasters like us who are like, I can't afford the radio lab thing. I do it all myself, and I'm really overwhelmed and I'm burning out. I would love help, but I can't afford that. That sounds that sounds scary. I can do it myself, so I feel like I should. So just talk as a person who whose like work is very much grounded in a lot of these kinds of thoughts and the feelings that come up around Rachel Duncan CFT ATR-P (10:19) Mm-hmm. Becky Mollenkamp (10:20) spending money, investing in your business, that sort of thing. What Was your own did you have any of your own messaging that you had to fight through? And then like what do you say to people that are kind of wrestling with those thoughts? Rachel Duncan CFT ATR-P (10:29) yeah. I think it so often I think the r the journey of the entrepreneur is like, yes, you can DIY a lot. And there's great power in that. And I think there's like I do all my own bookkeeping, but it's also a skill I have, you know. You know, I think there's a lot we can DIY and we can just DIY ourselves to burnout. You know, just because you can doesn't mean you should. And, you know, so I think that's walking the line. And I think also knowing yourself and how you work. I really work well with a team member. I just really do. I I do I do somewhat okay on my own, but like even like I I kind of know I if there's a lot of value there for me to show up for somebody else. so that's been just like I just know that's how I work. And so then that yeah, there's money there. I want to pay them well for it. I knew that it would be, you know, a cost, like a loss. I had No intention of directly monetizing it. really using it as I I do do dynamic ads for my services. So the it's sort of self self produced and self sponsored in a way is, you know, depend it Yeah. Yeah, exactly. Becky Mollenkamp (11:28) Which is very smart for independent shows to think about doing. We're not going to get the big butt buck sponsors coming in, but can you be your own best sponsor? So I love that advice. Rachel Duncan CFT ATR-P (11:38) Yeah, exactly. And and I'm practicing reading my own ad copy. And maybe in the future it will be someone else's ad copy, but it's like, hey, just popping in here for da-da-da. Because I do have timely offers. And I think that's has that's that's shown some success in in like that practical that practical side of things. but yeah, back to the money part. It was a it was a cost at first. And I think a couple things. There's also a range of podcast producers. And the person I reached out to had never pot had never produced a podcast before, they were very technical and really knew their stuff and had great taste. There's someone I actually knew in the community who had lost their job. And so I was like, could this be a win-win? Is this something you'd be interested in learning with me? And then it's another string to your bow for you, you know. and this person was like, hell yeah. I mean, they have jumped in. They are now, I would think, on par with any kind of professional podcast producer. And that's been we're coming on, you know, a year and a half-ish. and there was a learning curve. We were doing a lot together. There were mistakes I was catching. It was that, you know, in a way, she was learning, I was learning, you know. so in that way, I think I was able to kind of mitigate some of the costs in kind of training someone to do it, someone I trust. And now she's like far and away ahead of me. So that's one that is one way I approached it. the other thing is like. Okay, let's let's say the pod that each episode was like maybe three or four hours of my time. Probably was. Well, when I compare that to what I could make by doing more marketing for the membership, when I compare to taking on one or two more clients, that becomes a no-brainer. And that's what ended up happening. Is like, okay, now I'm spending maybe one one and a half hours per episode and I could totally take another client. Well, that that changes the that ch that just changes the the math there and my bandwidth. So I would say that's Becky Mollenkamp (13:20) Yeah. Rachel Duncan CFT ATR-P (13:20) that's what ended up happening. I had to be like, okay, there's a little bit of putting some money into this first, and then I f I was able to take more clients. Becky Mollenkamp (13:27) Yeah, that's that scary part is but it's also the betting on yourself, right? It's the believing Rachel Duncan CFT ATR-P (13:31) Yes. Becky Mollenkamp (13:32) that I can make this money if I give myself that space to do it. And that's for some people part of the reason why they start the podcast, right? Not because they think it's going to necessarily be a moneymaker, but because it's part of that, like you said, their marketing ecosystem, the hope being it eventually brings in some new people who into my world who then might become customers. But if I am not able to convert them because I don't have the time, then was the podcast really worth it? So let's talk about the marketing ecosystem part. Rachel Duncan CFT ATR-P (13:56) Yeah. Yeah. Becky Mollenkamp (13:58) Where does it fit into your ecosystem? Do you think of it as more like top of funnel, like Legion? Is it more like nurturing? What how do you sort of think of it inside of your system? Rachel Duncan CFT ATR-P (14:06) Totally definitely nurturing. I think discoverability is really just is hard with podcasts. Although it has happened, I've definitely had some members be like, I stumbled on your podcast because it was recommended after I listened to We Can Do Hard Things. I was like, It was? Okay, I'm in the right aisle because I'm a money podcast, but my categories are like self-help and self-improvement. So that's happened like twice where like it actually was discovered. So it's not a zero, but not big. it is definitely on the nurturing side. So you know. worked really hard to grow my email list. And every time, so every two weeks, every other Friday when I produce an episode, there's a dedicated email about it. And we see a huge bump, you know, obviously people just need to be reminded it's up there. I give a nice little synopsis, include the video and audio, because now we, you know, we do have it on YouTube as well. and yeah, it's it I I love it because it's like, okay, there's a visual aspect, there's an audio aspect. And yeah, just reminding people that there's that episode. So that so it's become email content. And then the alternating weeks I write an email about something else. and so that that's been nice. It's like here here's one effort with the audio and I can replicate that. Sometimes if I feel like I'm into it, I will do a sub stack about it. That's that rhythm hasn't really happened because I'm like by that time I'm kind of done with the topic. I want to move on. Like I don't wanna keep sitting in this topic. So that that's the main thing. It's sort of become email content. And then my producer does three or four social clips and puts those out there. And you know, they're there. They don't get a ton of action. But it's that's what's been interesting is actually the PR. So not so much getting clients, but I was reached out to by an NPR podcast to guest based on them finding one of my clips. These fun accidental or unexpected things is that I think it's been really good for my authority building in a way I hadn't realized. You know, having literally my voice out there, having a professionally produced, you know, a good sounding thing. I've been invited to to have other opportunities because of that. So, you know, marketing slash PR, you know, they're a little bit Becky Mollenkamp (16:02) Yeah. Rachel Duncan CFT ATR-P (16:03) different, but they're in there together. yeah, and that that's yeah. Becky Mollenkamp (16:05) Well it's part of that same ecosystem you're talking about, right? So there's the nurturing of the the discoverability is help happening largely other ways. But the podcast Rachel Duncan CFT ATR-P (16:14) Yeah. Becky Mollenkamp (16:15) is something you're pointing people to as sort of that in between of like, okay, I've now discovered Rachel. I've gotten under email list. How do I learn more? What do I like? And that podcast becomes that place, again, we talk about this a lot on these Conversations I've been having, having, but this intimacy that happens of having a voice Rachel Duncan CFT ATR-P (16:30) Yes. Becky Mollenkamp (16:30) like in your ear, in your brain, it feels like, right? There's this, it creates some of that real intimate feeling of relationship, that parasocial sort of relationship that then makes Rachel Duncan CFT ATR-P (16:40) It really is. Becky Mollenkamp (16:41) people feel because the kind of work you're doing, I'm assuming that comfort is important, right? That intimacy is Rachel Duncan CFT ATR-P (16:46) It's tender stuff. I mean, I I that that's why I was so eager to put it in, you know, in my ecosystem because that trust building, it's always important, but oof, it is. I mean, I've got folks in the my membership and, you know, my clients saying, like, I've never talked to anyone about this, about my money. You know, so like i you know, I've got there's different sort of customer types that I have. Some, you know, find me and hire me right away, but others they linger. Like is this Am I gonna feel shamed? Or I already feel so much shame about my money. So there's me setting the tone of of having an compassionate, empathic, also just vibe, you know. I mean, usually clients come to you based on your vibe. And so we really wanna like share that vibe. Do you like my vibe? I'm not for everyone. but Becky Mollenkamp (17:29) Yes. Rachel Duncan CFT ATR-P (17:30) you know, like they can do their own vetting then by actually getting to know me better. And yeah, it is that parasocial thing. can I share another the the Becky Mollenkamp (17:38) Please. Rachel Duncan CFT ATR-P (17:38) most surprising benefit? of the podcast has been retention of existing clients and members, where it has become content that helps be helps existing clients feel connected to me or reminded of me or enhancing our work together. you know, I've had members say, I had like a, you know, I did, I went to Target and I had big regrets and I popped in one of your podcasts and I felt better and, you know, in sharing that in session or in a group. So it's like, it's also part of the customer journey, you know, after coming in and being a customer, you know. So I've I found that kind of duality really cool, is that I do think it helps people get to know me to join in any of my work and then also helps them feel like they're part of the work ongoing, which is so important because money touches everything. So hey, if there's lots of ways that they can feel connected and grounded and that's supportive for them, then very cool. And that truly was an aspect I had not realized. I thought it was all outward facing, but Now that I think of it as more an inward facing thing, it also helps shape what I'm doing. About like, I'm thinking about my current clients and my current club members and what they need. That's that's much more of my drive. Becky Mollenkamp (18:43) That's so great, Rachel. And it's making me think, like, of course, as these conversations always do about our own shows, people listening may have that same experience of thinking, man, like also, because I was gonna ask you a little bit about repurposing. It's an area where I think we fail. So many of us, not fail, but we just overlook because we're always on to the next. Right. And that can happen, especially if you have the heavier your cadence, your rotation is, the more you're just like next, next, next. We're seeing how this wealth, this Goldmine of content. Like you said, you've been creating this content and it feeds your emails and things like that. But this remembering of like from the archive, like you talking about this somebody who's shop shopping in Target, and just thinking about like sending an email that's even in response to something that might be happening in the environment. Maybe there's like the this is gonna date me a little bit, like just that a year ago, the rush on laboo-boos or whatever. It's like Rachel Duncan CFT ATR-P (19:29) Right. Becky Mollenkamp (19:30) sending out an email saying, like, do you really need a labu-boo? And here's like three episodes that make maybe you had one about like Pausing before you purchase. And maybe you have one about like trends or whatever. Right. But thinking about how do we repurpose this content in ways that it's not just for no reason, but because we know it's gonna meet people where they are and that deepening of the relationship and of your authority. So I love that you're think that you're talking about that. And are you doing a lot of repurposing, or is that an area where it's like, I could be doing more? Rachel Duncan CFT ATR-P (19:55) Yeah. No, it's great. You're actually reminding me of of some things. I do I do think I could, because yeah, I am on to the next thing. And also I'm like, I'm exhausted with this topic. I'm done. Becky Mollenkamp (20:01) And I think we all can, you know. I know. Rachel Duncan CFT ATR-P (20:05) but yeah, it'd be it'd be kind of neat to even like make little playlists. Like I think I have like 50 episodes now. Like, here's, you know, spending. Here's like 10 on spending. Becky Mollenkamp (20:12) There's that's that's such yeah. Rachel Duncan CFT ATR-P (20:15) Yeah, here's ten on financial trauma. I I love that idea. One way I have repurposed, I mean, w when we've been in a pinch, we have just re aired. a popular episode. That's great. You know, that's always a nice one. Also if you're like, Becky Mollenkamp (20:25) Work. Rachel Duncan CFT ATR-P (20:26) I don't, you know, if if because sometimes we have technical issues or this this interview isn't the recording is bad. That's been a big problem. so that's always a good option. Also I have a I have a course with a like a a spreadsheet, a Google spreadsheet. And I've included a link to the podcast to a podcast that will help. Like I have here's here's podcast on debt, here's podcast on subscriptions that's sort of like embedded in the content. again, I think it's also a great way to think about the different learning styles of our audience. You know, some people like me are audio. so that's like, okay, make sure there's a visual and an audio and a written, that that's actually such a it's even trauma informed that like we're gonna give you content in lots of different ways to try to try to as best as we can, you know, meet people where they are and with their particular learning styles. So I'm always looking for that, like, hey, where could I in my existing content or like within the membership? have, you know, most of my stuff is really evergreen to to call back to. So that is helpful. Becky Mollenkamp (21:18) That's so great. I love the idea of incorporating it into things like a course or if you have a workbook, ebook, or whatever where you can link things. this this question, who knows? We'll see where this goes. But it makes me think to do that, we need to be organized, right? Because I think something else that happens is we create content, we put it up, we move on. And for many people, I don't know that they even have a system of like, and I've Been guilty. I I've I'm now very much thanks to, and everyone falls where they want on these, but there have been some AI tools that are helping me with the way my ADHD brain kind of works of getting some organization around past content so that I can better utilize all of the stuff I have. but I've been guilty in the past of just like that episode's gone. I couldn't even tell you how to find the links to it. I don't even remember what it was about. And I think we have to have some systems in place. So do you have good systems in place? Or like, no? Well, and that's okay if you don't, because I think some people Rachel Duncan CFT ATR-P (22:05) no. Yeah. No, I love Becky Mollenkamp (22:08) Don't Rachel Duncan CFT ATR-P (22:09) it. I love thinking about it. I mean, I would say, you know, I mean the process after after it's I use Podbean, so after that's produced, and then we also have to hand upload it to the video to YouTube. a blog is created in my website. and it's also repurposed and and published in the membership. So if I ever need to be like, I just need to look through all the episodes, I would go to either my my podcast page on my homepage or podlink. I do really like podlink. That's usually what I share so then people can choose their own. And so then it's all there, Becky Mollenkamp (22:36) I've seen your paddling, it's very good. Rachel Duncan CFT ATR-P (22:38) you know, and then it's just all there. But no, I would not, it would be very smart to have like have a little database where it's like tagged, right? Here's all the episodes Becky Mollenkamp (22:47) He asked. Rachel Duncan CFT ATR-P (22:48) on impulse spending. Here's all the episodes on debt, you know? Becky, that's a hot idea. Becky Mollenkamp (22:51) Yeah, because that makes it a lot easier for those times where you're like, there's this thing happening in the news. Let's let's send out some episodes and just Rachel Duncan CFT ATR-P (22:58) Yeah. Becky Mollenkamp (22:58) speak to this or whatever the thing might be, or we're we're getting ready to promote this thing. What do we have that we could use as part of that lead into that? And I'm I I'm sharing this not as the expert who does it and you either, but as as I'm hearing you talk, it's just like I think what I'm getting from this conversation is the reminder of the richness of this content that we're creating. Right. And that we, it's so easy for us in the day to day of churning it out to forget that we're sitting on like a gold mine of stuff. And you're already doing some of that of starting to explore how do I use it. And just this reminder for you, for me, for all of us, that we could be doing even more. And like, let's do that. And and and what about that? Instead of the the cadence of I've got to churn, turn, churn. Rachel Duncan CFT ATR-P (23:41) Yeah. Becky Mollenkamp (23:41) Right. I love that idea of like, is why am I why do I think I have to produce weekly? Where did I get that idea from? Rachel Duncan CFT ATR-P (23:46) Right. Why? Yeah, no reason. I mean, my favorite podcasts I listen to are put out maybe once a month every six weeks, and I am Becky Mollenkamp (23:52) Yeah, yeah. Rachel Duncan CFT ATR-P (23:53) like waiting for them to come out. And you know, it lands, and I just like I hear this is to you maintenance phase. You just leave me wanting like in the best way every time. Drives me nuts. but yeah, it's okay to let people wait and want. And also to revisit topics and make Expanded episodes. Like one of my first episodes was about how to help your kids with money. And you know, it's going on two years. I have new thoughts. Like, why not make another episode to keep talking about? Like, you can't, you know, there's so much there. I don't think I covered everything. And like I'm farther along in my journey. So that's been, you know, someone asked me, like, could you do one about like, you know, money with your teens? It's like, there's so many little slices. And also, we can revisit. other really good evergreen topics and expand on it. Can I also say something I'm learning and playing with is the format. Becky Mollenkamp (24:41) Absolutely. Rachel Duncan CFT ATR-P (24:42) So mo I would say most of my episodes are interviews. and you know maybe 25% are my solos. But guess what gets the most listens is the Becky Mollenkamp (24:50) Always those solos. Rachel Duncan CFT ATR-P (24:52) Right. Becky Mollenkamp (24:52) It is over over again. I hear from people the solos do the best. And yet for so many people, not everyone, but for so many people, they're like the ones that they least want to do or they dread the most. And it's such a good Rachel Duncan CFT ATR-P (25:00) Yeah. Yeah. Becky Mollenkamp (25:02) reminder that, yeah, you may not love it, but they often are the ones that do the best. It's because people are usually coming to your podcast for you. I think we've got this idea they're coming, right? They're coming for the guest. And like we were speaking to, like, if I get the bigger name, the bigger whatever, it's gonna get more. And Rachel Duncan CFT ATR-P (25:09) They're coming from me. Exactly. Yeah. Sometimes. Mm-hmm. Becky Mollenkamp (25:16) Sometimes there is some amount of that, but that is a hard thing to sustain. The thing that's sustainable Rachel Duncan CFT ATR-P (25:18) Yes, yes. Becky Mollenkamp (25:21) is you. You're there every week. I know. I know. Rachel Duncan CFT ATR-P (25:22) So true. And I think though, like also I think even if there's like a barrier, like, my God, just me talking. If if you're a verbal processor, I'm a verbal processor, like actually getting started is not that bad. And so that's also why I at the time actually when I created the podcast, I was in a human design course. And so my human design type, I'm a generator, is I respond. So I was like, okay, if I have a solo episode, it's gonna be tough if I'm not responding to something. So that's why I set up speak pipe for voicemails. And it's been great actually over in the FPC. I'll be like, I need more voicemails. And I think I've even responded to one of yours. And you know, people leave. And then it's fun because it's sort of Becky Mollenkamp (25:54) I said water or two, yeah. I mean, who doesn't have questions about money? Rachel Duncan CFT ATR-P (25:57) because it's sort of like in between. It's not a guest, but then I have something to go on and I feel like I'm talking to that person instead of into the void. So Speakpipe is great. Everyone, it's free. It's such an incredible little tool. So that's been a fun way to like, and I'm just not just gonna like sit down and talk. Like there's a thing I'm responding to, a human. And then that brings out the best in me, I think. Becky Mollenkamp (26:17) And as you discover too, it doesn't I think we've had these conversations inside the community where people be like, but nobody responds to my speak pipe or whatever. And it's less about, is it a listener who's sitting in this thing in the moment? It's more about, like you said, just giving me something to interact with, a question to start with, a jumping off point. It can come from a person you know, it can come from your mom. It's just getting somebody to do it so you have the thing. Rachel Duncan CFT ATR-P (26:38) Dude, I was like book club. SOS book club. And like that then my first emails are from my book club friends. Like it's fine. Nobody cares. Like just arranged to them. No, it's okay. Becky Mollenkamp (26:45) Yes, right. We are not the New York Times. Like we don't have to follow those rules. And you can even divulge where it came from. Or it doesn't even have to you don't have to share the thing. You can just say, Rachel Duncan CFT ATR-P (26:53) Yeah. Yeah. No. Becky Mollenkamp (26:56) someone asked me this question or I've been thinking about this and that doesn't matter where it came from. Rachel Duncan CFT ATR-P (26:59) Mm-hmm. Becky Mollenkamp (26:59) But it's again, it's a jumping off point. So I love that you mentioned that. Okay, as we wrap up, because we're almost done here. I wanted to mention because you were talking about that like the entree into bigger names. And Candace Rodarte, who's in our group too, and I'm sure you've maybe you've heard her Rachel Duncan CFT ATR-P (27:12) Yes. Becky Mollenkamp (27:13) say it too, where she's had that similar experience of like, my God, I reached out to that person who I never thought would say yes, and they said yes. And then what that does for your own thought leadership or your own visibility. And it's not so much about who's coming into the show. I just wanted to say, like, it also is there's that networking component, it's the being in the room with people. That you and getting to have that conversation and those people now introducing you to people, it's like a way into circles that you may not have had. Where if you had just without a podcast said, Hey, can we get on a call? They'd be I don't know you know. Suddenly you have a podcast, and you're like, sure, let's have a conversation and then I'll introduce you to this person. It's amazing how that happens. So, as you mentioned, that is one of the side benefits. I would say I've had that experience. Candace, I mean, I think I hear it over and over again as a really wonderful reason to think about a podcast too. So That's been happening for you, I take it. Rachel Duncan CFT ATR-P (28:00) Yeah. Yeah, a la I heard on LinkedIn that the founder, the godmother of financial therapy was going on sabbatical. And I was like, anyway, you can get my podcast before you go on sabbatical. And I was able to get her, you know, and she's no she's she's known, you know, she's relatively known and and it's one of my highest listen to episodes because her name is known. and so it helps, you know, it's not every episode, but I kinda like the potpourri. I I I'm liking a little Becky Mollenkamp (28:20) Things do help. Yeah. Rachel Duncan CFT ATR-P (28:24) bit of everything is sort of sort of where we are right now with Becky Mollenkamp (28:27) Yeah, and those episodes don't always necessarily translate. I've had memes where I thought for sure, and it doesn't necessarily translate into more listenership. Some of that's how much are they gonna share it and and timing and a million things you can't control. Rachel Duncan CFT ATR-P (28:36) Yeah, and that's yeah. Becky Mollenkamp (28:38) But what it does do is get you a conversation with somebody you might not have before and the potential of what that those doors can open. So any other you mentioned unexpected benefits, you've mentioned several, but was Rachel Duncan CFT ATR-P (28:45) Exactly. Yeah. Becky Mollenkamp (28:48) there anything else that we didn't talk about that you wanna highlight about your podcasting journey, why you like to podcast the benefits? Rachel Duncan CFT ATR-P (28:53) Mm. I think in general, like entering into a one-way like parasocial relationship is just an interesting experience where just like me as a podcast listener, I feel connected to these hosts, they don't know who I am, to then have that experience of people feeling connected to me. And I maybe know I mean know them anyway, as clients or not. And I don't know. At first it's kind of funny. I don't know. It's I don't know what to say other than I think it's an experience. of like, yeah, you're producing Becky Mollenkamp (29:19) Well. Rachel Duncan CFT ATR-P (29:20) this thing, you might be thinking of who you're talking it to talking to and you don't know who's listening to it on the other side. And just an interesting experience. That's that's all. Becky Mollenkamp (29:27) As the self-professed diva you said you are. Have you had the experience that I've had that's very weird where someone's like, my god, you're the Becky Mollin Camp? Or like, I I know you or whatever. And you're just like, I'm nobody. Not that I'm nobody, I don't mean it in that way, but like I you're not talking to Jennifer Aniston here. It's like I'm just a boring Rachel Duncan CFT ATR-P (29:41) Yeah. Yeah. I know. Becky Mollenkamp (29:45) lady in the Midwest, right? But that but there is something kind of, I don't know, there's a little like, ooh, in that. Rachel Duncan CFT ATR-P (29:49) Yeah. Yeah. It is funny. I was yeah, there's someone in a different group I'd reached out to and some yeah, someone's like V Rachel Duncan. I'm like, what? What? Like But and I think it's like, Becky Mollenkamp (30:00) A Rachel Duncan. I don't know. I know you wanna be like, I don't know, is there another one? Let's be Rachel Duncan CFT ATR-P (30:05) yeah, how do we hold notoriety? How do we hold maybe a little bit of fame? And you know, obviously being gracious about it and ex and and receiving it. Like that's cool. Like you and I have are so committed to this work and and I've done a lot of work to bridge my voice with the work. and to feel like that is starting to gel. and having that warm reception generally is it it's really gratifying. And it's like, wow, then it kind of ups the responsibility to like butter, you know, keep my nose clean. Becky Mollenkamp (30:33) Yeah. That and but it also I feel like it can sometimes serve as motivation to continue. Right. On those times where you're like, am I even talking to anybody? Yeah. Yeah. You Rachel Duncan CFT ATR-P (30:38) Totally. I can't stop. No, I can't stop. No, there's no stopping. Becky Mollenkamp (30:44) gotta keep going now. All right. So where do people find you, your podcast, anything else you want them to know, Rachel? Rachel Duncan CFT ATR-P (30:48) Absolutely. So everything is at moneyhealing club dot com, all one word, and you'll find a link to the podcast in there. But if you want to just open up your podcast player, Money Healing Club podcast, and you'll find me. Becky Mollenkamp (30:59) And I will link to the things wherever you watch this or listen to this so that Rachel Duncan CFT ATR-P (31:02) Thank you. Becky Mollenkamp (31:03) you can find Rachel and also the Feminist Podcasters Collective, because we'd love to have you join us there.