Latest / Financial Survival Network / Business Trends and The Twitter Showdown - Carl Gould #5858
Transcript
- 0:00They're going to also become more energy efficient because our electrical grid just simply cannot
- 0:05support the amount of electrical vehicles that the government would like to see on the
- 0:09road in the next you know, decade or two. So you know,
- 0:13it's fund of those self fulfilled prophecies. It's nice to stay, but the
- 0:16reality is is there's just not enough altricity to power the cars. You're listening
- 0:22to Carrie Letz's Financial Survival Network where you get valuable information. You just can't
- 0:28find anywhere else to thrive in today's trying times. You need the Financial Survival
- 0:34Network now more than ever. Go to Financial Survival and Network dot com and
- 0:39get your free newsletter in gift Financial Survival Network now more than ever, And
- 0:49welcome you are listening to the Financial Survival Network. I'm your host Carrie lets
- 0:54Well. Carl Gould is with us. Now. If you follow this man's
- 0:59advice where less what business you're in, you're going to make more money.
- 1:03You're gonna do better. Carl. It's great to have you on. So
- 1:07the web is ablaze with the showdown between Threads and Twitter. Threads being the
- 1:14Zucks answer to Twitter. It's gotten a lot of initial publicity. They also
- 1:19started censoring from day one. They also are kind enough to take all of
- 1:23your data and sell it off to whomever the highest bidder is, whether it's
- 1:30the CCP, Communist Chinese Party or Amazon or whoever the highest bidder is.
- 1:37What's your take on this whole dueling social media instant messaging platform here? Yeah,
- 1:42well, I think it's interesting because Meta Facebook and that owns Facebook,
- 1:49Instagram and and what'sapp. You know, they've got a couple of advantages here,
- 1:53and they do smell a little bit of blood in the water. In
- 1:56other words, you know, Twitter is on the ropes a little bit.
- 1:59It's not really sure what it wants to be when it grows up. And
- 2:01since Elon Musk bought it, he found out that he's probably got a slightly
- 2:05bigger problem than he thought. Compounded that by the fact that Twitter has never
- 2:08really monetized their platform all that well, whereas Meta has done a great job
- 2:13of monetizing its platforms. But let's let's look at the difference between the two.
- 2:16First, have you ever had like a friend of yours where if you
- 2:22if you went to them and you said, hey, listen, I want
- 2:23to tell you something, but can you just keep it, you know,
- 2:25between us, that's threads. Threads is it's it's a small group and private
- 2:30inner circle chat and communication and networking tool. Whereas you know, you have
- 2:37a friend, where if you tell your friend, you know they're gonna lab
- 2:38it out to everybody. That's that's Twitter, right. So Twitter is more
- 2:45like your reality chat. You you want to share your opinions and your gold
- 2:49views and updates on your particular campaign, whereas Threads is more what's going on,
- 2:57let's stay up to date between each other, but in a small team
- 3:02group, kind of like a Slack or a skypise. Yeah, so they
- 3:07are very different between the two. Okay, I totally agree with what you're
- 3:10saying. The one thing that Meta really excelled at was the ad platform.
- 3:16But on the other hand, they now attract the boomers, which by a
- 3:21definition, is a dying market or certainly contracting, and really Instagram has been
- 3:30pulling the whole company along. You know, if I want to see what
- 3:34my friends are college, college colleagues or or high school fellow high school students
- 3:42are doing, I go to Facebook and that's just not what gen z is
- 3:46into. So so what's your take, You think that they can supplant Twitter
- 3:53or perhaps just dent put a dent in their users. You know, there's
- 3:59been so many any other companies that have tried to unseek the social media giants,
- 4:03whether it's YouTube, Google, Facebook, you name it. There's been
- 4:09a lot of companies that have tried to do what Meta is doing now and
- 4:15with other platforms, and they've all too. They've achieved marginal success, but
- 4:19they haven't really become the standard like the existing social media platforms. Yeah.
- 4:27Now, I think what Meta has done really well is that they've recognized that
- 4:30one platform fits nobody. Facebook is the high school reunion. It's where us
- 4:36old folks are on It's the college reunion, stay in touch with your friends.
- 4:41But it's where that that group is very affluent and that group spends a
- 4:45lot of money. In that group, it's a trusted platform for that.
- 4:47Instagram is similar. It's just for a younger demographic. It's for the millennial
- 4:54and gen Z gen Z demographic. Now, so there's more enough to realize
- 5:00that not one platform is for everybody. And that's the problem with Twitter is
- 5:05Twitter is one platform for everybody. Right on the same platform that I might
- 5:10go a follow Ashton Kutcher. I might go for Taylor Swift. I might
- 5:13go for Kim Kardashian, my favorite, my favorite sports team, my favorite
- 5:17politician. Right. That doesn't fit everybody. And what Meta has done really
- 5:23slick is they've recognized that one platform is not for everybody. You know,
- 5:27I don't. My my son just told me recently. He's twenty four,
- 5:30he said, Dad, I realized I'm officially old, I said, had
- 5:33they know that show? And it goes I just opened a Facebook account,
- 5:36right, right, he goes, So why because he's he's keeping up with
- 5:42his high school buddies, he's keeping up with his college buddies, his army
- 5:45buddies. Right, that's the platform for that. And Instagram is its own
- 5:50commercial platform on that stands alone. Threads will become that too when once they
- 5:57get groups, this is where they're edited. They want, I guess certain
- 6:00specific niche groups together and then market to them as groups. It's a smart
- 6:05it's a smart move, all right. Yeah, Well that's why you can
- 6:09never just rest on your laurels. You've always got to be thinking. Now,
- 6:14Supposedly that Elon Musk is in the process of developing X, which is
- 6:19going to cover everything. It's going to cover video, Facebook like posts,
- 6:28Twitter, and also have financial aspects to it with the payment systems and all
- 6:33of this, which, let's I forget, that's where Musk made his initial
- 6:38fortune. So perhaps he's going to leap frog everything that all the other players
- 6:43are doing. Now all you got to do. They've got a massive user
- 6:47base, and if content creators see a better opportunity of earning revenue through X
- 6:57rather than through Facebook or through Google's various offerings, they're probably going to take
- 7:03it. Right one percent agreed, Agreed. I think this is I think
- 7:09this whole story is less about threads coming out and more about the vulnerability of
- 7:14Twitter. But overall, I agree with what you're saying. Yeah, yeah,
- 7:16And you know, he got rid of most of the overhead. He
- 7:19got rid of the Trust and Safety department, which comprised like a hundred something
- 7:25quote unquote former intelligence agents and FBI agents. He's cut the headcount down by
- 7:33about eighty eighty five percent. So maybe it's a leader meeting machine that's ready
- 7:40for the challenge, right, Yeah, it's it's it's gonna be it's gonna
- 7:44be interesting because he I don't I don't think Threads is all that huge of
- 7:47us to Twitter. I think there's you know, there are forms that you
- 7:54know, Ticks came out. Instagram is still very robust. You know,
- 7:58YouTube shorts is doing quite well. We we what tends to happen is we're
- 8:03starting to find out that these, um, these apps are going from a
- 8:07very generalist nature where they're trying to grab everybody to a more specialist and you're
- 8:11ware on that platform for every specific things. All right, you're making me
- 8:16want to sign up for Threads now, which I am going to do at
- 8:20some point in the very neger future. And you do. Here's what's happening,
- 8:24Curry. You're either going to join or someone on your team's going to
- 8:26join and drive you into it. That's how it's going to happen. Yeah,
- 8:30hey, so, um it's you're gonna be able to do Threads on
- 8:33your desktop as well as your phone or is it just a phone app?
- 8:37I think for corporate use, you're going to use it on your desktop along.
- 8:41Okay, that's how Microsoft teams and Slack as used. Everybody has a
- 8:46desktop compinion, I think that's the same thing. All right, well,
- 8:50and I'm definitely going to download it. Hey, I actually still use a
- 8:54desktop, unlike many of you out there. I know I'm old fashioned,
- 8:58but for media work, editing and videos and audios it still is. I
- 9:03mean, you could use a notebook, but really hard to use a tablet
- 9:07or a phone to do the kind of things that I want to do on
- 9:11it. What are the trends you're seeing here in the business environment? Post
- 9:16COVID, post Ukraine War, All these things are happening kind of around us.
- 9:22The re industrialization of the United States supposedly is a trend that's coming up.
- 9:28Are you seeing that well? I think over the last eighty year,
- 9:33the United States has as part of their as their part in global economy has
- 9:37been the design engine, distribution center of the right. So at Well is
- 9:43not made in America. It's designed in America, right, yes, and
- 9:46it's made somewhere else, and I think you're going to see that more.
- 9:50There will be some companies like Whether That, Whether Tech that are made in
- 9:54the United States, but I think you're going to see that less and less
- 9:58on there. There will always be certain capturing here where what where the product
- 10:03line makes sets las, certain autos and others, um But I think you're
- 10:07seeing the US move more towards design and distribution of the world, just like
- 10:13China's. The manufacturing of US is design and distribution. Okay, So as
- 10:18far as the electrification trend, you know, we're talking evs, we're talking
- 10:26decentralized energy, we're talking solar cells, all these things. What's your take
- 10:31on that, Well, I I mean, look, it's the reality is
- 10:37is that electric carrors is really the main discussion point here is electric cars are
- 10:43not not as carbon COO two friendly as we all think, because the CO
- 10:48two emissions that are created order to purchase, in order to manufacture are greater
- 10:54than the lifespan of just about their spin of an internation engine run car.
- 11:01But they're going to figure that out if they have to, because in order
- 11:05for the survive of the sector, they're going to have to figure out how
- 11:09to less havoc on the environment in the manufacturing process, while at the same
- 11:16time they're going to also have become more energy efficient because our electrical grid just
- 11:20simply cannot support the amount of electrical vehicles that the government would like to see
- 11:24on the road in the next you know, decade or two. So you
- 11:30know, it's front of those self fulfilled prophecies. It's nice to stay.
- 11:31But the reality is is um, there's just enough ultricity to power the cars.
- 11:37UM and the emissions to manufacture the cars is still a problem. So
- 11:43I think, UM, as they work on technology to get moorish an electricity
- 11:48to the outlet and less less harmful emission of gases in put to manufacture the
- 11:56the device, or the or the automobile, I think then we'll we'll see
- 12:01a real take up and scaling of the electrical industry. All right, Well,
- 12:07it's definitely an ongoing trend. And you know, also with all the
- 12:11the era, the whole h inflation Reduction Act. I'm kind of laughing as
- 12:18I say that, but maybe it's working. Inflations heading down a bit.
- 12:22But with all of that, they've made a lot of in these investments guarantee
- 12:30not just winners but huge, huge winners. So again government to putting its
- 12:35thumb on the scale, picking winners and losers. We know that has a
- 12:41checkered past for sure, but it seems like this trend though, is firmly
- 12:45in place. Oh it's coming, and you know, on paper, it
- 12:50sounds like the right thing to do, and it seems like the right narrative
- 12:52and it's and it's a big enough idea worth for sure. Um, you
- 12:58know, on on its merits, who wouldn't want more energy efficiency, greater
- 13:03choice for consumers? You know, who wouldn't want that? Of course?
- 13:07Right now? So on paper it's a good idea. It's just early days.
- 13:11And you know, eco friendly and green energy has always lacked the efficiency
- 13:20of fossil based energy and they're just going to have to figure that out.
- 13:24But it is the right idea. We just need to execute on that light
- 13:28all right. Easier said than done. You know, when you turn on
- 13:31your when you flip the switch in your house and the lights come on,
- 13:37people think, you know, it's just the way it's supposed to be.
- 13:41But to get that electric from its source to you has taken trillions of dollars
- 13:48of investments over the past hundred plus years, and I think, what what
- 13:56the so called experts they fail to take that into consideration. You know,
- 14:01there's a system in place, and it involves a lot of moving pieces.
- 14:05Yes, the new digital economy can make those moving pieces and add in others
- 14:11and make them viable. But it's a monumental task, is what I'm saying
- 14:16trillion, tens and trillions of dollars over the next couple of decades. Yeah,
- 14:20and it's no you know, the risk that's involved often gets overshadowed because
- 14:26without entrepreneurs and businesses that are willing to take the risks to find these things
- 14:33and really nurture these you know, these businesses, we're not going anywhere.
- 14:39So we really do need them. And until someone's willing to take that risk,
- 14:43you know, nothing's going to go anywhere. Yeah, So the government's
- 14:46put all these people taking the risk, and they've literally signed a blank check.
- 14:50There's no limitations on many of the subsidies involved, the incentives involved.
- 14:56They could run into the trillions and trillions of dollars. Eventually everyone's going to
- 15:01say, we just can't afford this, or we don't need to do it
- 15:03anymore. The industry's on its own have fun. And then that's going to
- 15:09be interesting to see to see who's who's swimming against the tide or who you
- 15:15know is Warren Buffett says, you don't know who's who's wearing a bathing suit
- 15:20until the tide goes out, right right now? You go, so all
- 15:24right, well, very interesting time, say Carl, just tell us where
- 15:26we find you, how we connect with you on the web. So Coral
- 15:31Gould dot com is a good place to where um you can learn a lot
- 15:33about me and also my personal website, Coral three sixty dot com. C
- 15:39A r L three six zero dot com is another way to find me and
- 15:43you could reach me there and we and that's the best way to interact all
- 15:46right. Links are in the show notes to this interview on Financial Survival Network
- 15:50dot com. Click them you get right through to Carl's sites. If you've
- 15:54got a question or comment, shoot me an email when you're at the site.
- 15:58Please sign up for your free newsletter, got great one going out early
- 16:02next week. Carl, always a pleasure, Thanks for stopping by, Thanks
- 16:04for having me carry, Thanks for listening to Carrie Lenz's Financial Survival Network,
- 16:10your solution to today's trying times. For the latest, go to Financial Survival
- 16:15Network dot com. Financial Survival Network now more than ever,