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How an AI Real Estate Brokerage Landed $50M in Week One w/ Jon Berryhill · Real Estate Investing with RealDealCrew

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He just launched a real estate brokerage with zero agents,
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built entirely with AI, and pulled in fifty million dollars in potential listings
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in his first week. In this episode,
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you'll learn how a former Army infantry sergeant,
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turned law enforcement officer,
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Built five companies and a fifty-two agent land brokerage from scratch,
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why he swears by 30, 60,
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90 day goals instead of five-year plans,
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and how he uses AI to cut an eight-hour day down to two.
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Check out realdealcrew dot com to build your own systems.
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John Berryhill is here to break it all down.
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Let's get started.
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John Berryhill joins me here today and you can learn what he's up to
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by heading over to John Berryhill dot com.
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That, of course, is a clickable link in the show notes.
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I really appreciate your time to hear today,
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John. This is great to meet you and it's this should be fun.
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Absolutely. Excited to be here talk we Jack.
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Well, I have like I said, I have a few questions prepared for us,
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but you we'll we'll probably go off the rails.
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But I gotta start things off with a small history of how you found your
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way into real estate investing because I understand you've been kind of
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on your own since age fifteen,
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then army infantry sergeant deployed to Bosnia,
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then law enforcement. Like you g you're gonna have to connect the dots here.
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How did you find your path to real estate?
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It sounds like a pretty winding
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Path.
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Yeah, it was a very winding path.
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So I was just really, you know,
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after leaving the military, get into law enforcement,
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my marriage was on the rocks. We were newly married for first five years.
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I got married in n January nineteen ninety-seven to my high school sweetheart.
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I was then deployed to Bosnia in February of ninety seven.
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So, you know, fast forward to the early two thousands,
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when I left the active duty
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And I got into the reserves, got into law enforcement.
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My marriage was on the rocks. we had filed for divorce.
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I'm from a broken home, as you said,
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been on my own since I was fifteen.
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I knew I didn't want to go down this path.
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I I I caught myself spiraling.
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And you know, God woke me up in the middle of the night,
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two, three o'clock in the morning,
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and my wife was in Hawaii with her sister and
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we were separated and you know,
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she had my little girl, and I just quickly knew that this is not
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the life I'd wanted. I'm like,
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what am I doing? I'm I'm going through this similar of what my family history
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had been, except my dad was on the other side of the law.
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I was actually in law enforcement.
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He was actually getting arrested and going to jail.
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so
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You know, I put the brakes on and I said,
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you know, I I just got on my knees and started praying and I just could start
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I started picturing and envisioning this businessman of who I needed
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to become because I I remember my dad being a successful businessman when
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I was five and six years old. I remember seeing him in a sharp suit and you know,
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nice mahogany loafers. I just remember that and I was like,
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that's who I need to become.
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And I need to do that to be able to give my wife a life that she deserves.
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I've drug her through the mud.
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And you know, I l I've always loved my wife and you know,
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I've treated her very well, except I there for a few years,
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I just was unfaithful and I wasn't a very good human being.
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And so when I called her, I said,
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Hey, if you'll take me back, you know,
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I'm going to give you a life you can't even imagine.
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How I'm gonna do that, I have no idea.
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But if you just take me back, you know,
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so
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That's kind of how I got into entrepreneurship and business was I needed
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to make some money because law enforcement,
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you know, I loved law enforcement.
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And I you know, this is back in,
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you know, two th early two thousand two.
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and it just wasn't paying very well.
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and so, you know, I had to become an entrepreneur.
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So I actually took a leap of faith and got into medical device sales.
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And that's where I started making decent money.
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I started my own first company,
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sold it anyway.
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but I got into real estate as an entrepreneur.
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But the whole purpose was to make more money,
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create another stream of revenue.
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Mm-hmm. It it's kind of interesting
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Mm-hmm.
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that you the the phrasing that you know,
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and you you credit God for this,
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but you you envisioned the man you needed to become.
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Like this is this is
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Yes.
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one of those things that I've kind of gotten on my soapbox a few times where unless
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you establish a strong enough why,
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you're you're it's not gonna drive you forward.
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Is is do you feel that that's the case here?
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Absolutely. My why was giving my wife and then and then and then it added,
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then it was giving my children,
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giving my wife and my daughter an amazing life.
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then then we started having more kids.
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My wife and I have six children and now we have four grandchildren.
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But it that was my ri original why was I you know I've been I've
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not been the husband, the father,
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the man that I need to be.
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So my why created this vision of this businessman,
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this entrepreneur. And, you know,
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the the discipline and the why is what pushed me through the mornings
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and evenings of doing things I'd never done before,
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kind of like in the military and in law enforcement,
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because my why was so big, I wasn't gonna accept no and I wasn't gonna accept
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failure. I was going to achieve success.
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You know, as as former military,
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law enforcement, a few other things,
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y you know, there's I think and this is probably gonna be controversial
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to a certain extent, men, we have a like we're kinda wired to need a sense of duty.
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And you were
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Yes.
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you were experiencing that through your military and your police,
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but I think it's kind of foreign to some maybe it even within families.
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the concept of how important that piece is to a man as especially head
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of house or or to drive people drive you forward to take take the needed action like
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that.
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Absolutely. You know, I I believe,
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you know, us as men and and and I even believe y you know,
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women as well. But, you know, we all have to have a purpose and we gotta have
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a strong purpose, you know. at least for me,
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you know, I I gotta have a per even now,
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you know, after eighteen years of entrepreneurship,
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selling some businesses, being successful,
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I still have goals and visions.
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You know, I'll I'll be forty nine here in a few weeks and
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I mean, you know, I tell my sons,
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I have four sons, you know, you gotta have a purpose,
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you gotta have a why, you gotta have a vision.
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We don't you don't get in a car and and say,
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hey, I'm going somewhere, I don't know where.
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You know, usually we put in the destination on the GPS and that's our vision.
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We know where we're going. not many people get in a car and just start driving
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because you don't know where you're gonna end up.
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And so I tell my boys all the time,
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you know, we gotta have a purpose,
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we gotta have a vision, and you need to create a why.
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why you want to do that because there's going to be days to where you don't want
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to get up and do it. But that why is going to be the reason you get up and do it.
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So y you didn't get your your realtor license though until you were like forty
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three. Like were were you in were you in like real estate
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That's correct. Yes. Yep. Fi little bit over five years ago.
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investing up until that point,
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or how how did that look and what caused you to make that that shift?
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Yeah, so I had been you know, we we have a successful government contracting
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business, success a successful healthcare medical device company.
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We had sold a few in the process over the past eighteen years.
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I had been buying land and I had been buying vacation homes.
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And I flipped my first vacation home,
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kept it for a few years, sold it,
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made more money, went and bought another one.
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that gave me a little taste of ooh,
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wow, this is
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I can see where real estate can make you some decent money.
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Then I started buying up land that was attached to my original.
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My wife and I bought our first 80 acres about 15 years ago.
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And so we kept adding land onto it.
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We own almost 300 acres now, but people started calling me.
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Hey, I heard you're buying this farm.
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Well, my farm's for sale. You want to buy it?
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And of course I said, No, I only want to buy the farm that's touching mine.
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Well, this was during COVID and you know,
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I had my a lot of my businesses were were doing real well and and I
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had some good staff members and you know,
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I I had some free time. And so I I saw this commercial about getting your real
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estate license and becoming a land real estate specialist.
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And I saw, I love land. I love to hunt fish,
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I'm an outdoors guy, you know.
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So I was like, Yeah, I'm I think I'm gonna try this.
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And
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I did it and I knew what it takes to become a successful business.
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And I just applied those measures.
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My first year, I did a six did six figures and and commissions.
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fast forward, I had to do two years in the state of Alabama to become
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a real estate broker, took my broker's test,
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opened up my first brokerage, got recruited from a national company
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to be their broker, but I had two brokerages of my own.
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So I did, and then my first year with them,
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I was broker of the year out of 140 something offices.
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that was three years ago. I left them after becoming broker of the year because
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I wanted to open up more and I was had limitations.
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So I launched my first land brokerage called America's Outdoor Realty
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and and you know, we're off. We've been doing it for a little bit over five
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and a half years now.
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So do you primarily focus on like farmland,
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recreational land? How what does the what does that look like?
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So yeah, so we we all of it. So we do we have farm land,
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recreational land, development properties.
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We work with developers. I I buy and and cut up and somewhat develop
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it into lots and stuff myself.
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we have a residential division called Elite Properties of the South,
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where we we have a total of about 52 agents in combined with all of
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our real estate brokerages. So,
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you know, we we have a residential brokerage,
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we have the land brokerages, and then we have a specialty brokerage,
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I like to say. but yeah, I
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tend to mostly myself focus on land because that's what I love.
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I love doing that. I love getting land.
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I like, you know, finding those perfect pieces to where I may want to buy,
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cut them up, or help my clients find those perfect pieces to where they can double,
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triple, quadruple their money.
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I'm gonna pick your brain regarding scaling and and doing all of that
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on the other side of of our break,
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but what you're talking about is really interesting,
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especially re you you've had multiple business now.
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It sounds like you've you've really taken a a moment to s develop your team
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and and more importantly finding those team members that you can truly trust
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to operate the day to day operations so you can chase the next rabbit.
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If you will.
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Absolutely. Yeah, it's a it's important.
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You know, I'm real big on building a culture,
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you know, whether it's at your home,
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where you know, your marriage or friendship,
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whatever, and especially in business,
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business and relationships, you're either building a culture
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or it's building itself. And of course,
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if it's building itself, you don't know what it's going to turn into.
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So, you know, I'm I'm very intentional with building a positive culture,
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a culture. I mean, my longest employee has worked for me or or did.
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He he passed away in February.
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He had worked for me for 18 years.
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He was one my first hires with my first my medical device company.
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his wife still works for me. but you know,
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we we treat all of our folks with all of our companies,
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and whether you're a real estate agent or you're an employee for one
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of our device companies or government contracting business,
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we treat you like family because we understand the value of
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you know relationships and being intentional.
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And so yeah, I mean, we we love to create a culture,
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a positive culture, a successful culture where people feel good.
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You know, to be around us, to to to enjoy going to work.
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You are kind of have a I'm I'm gonna say kind of an oddity when it comes
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to being on this show because you also sell like some sort
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of training material through Instagram.
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I don't actually run into a lot of people in the
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That's right.
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real estate investing world that that does it in this in this way.
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So talk a little bit about that,
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how you came about that process and and what people could expect if they took took
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advantage of it.
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Absolutely. So on my Instagram,
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I think it's John dot Berry Hill and it's J-O-N dot B-E-R-R-Y-H-I-L-L on Instagram.
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but you know, when I started in real estate,
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you know, my first two years as an agent,
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I was successful. and I was doing it part-time because I had all
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my other businesses I was having to run until I could put proper people
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in certain places to where I could still,
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you know, run all the businesses.
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So
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Once I became the real estate broker,
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I said, hey, now I need to go find agents.
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and so what I did is I created an atmosphere and again a positive culture.
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But what I did was I created an agent blueprint playbook that showed what
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a lot of agents don't do to you know,
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a lot of people get their real estate license and don't c you know,
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don't get one cell under their belt.
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And there's usually a a number of reasons why,
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but the main one is visibility,
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is because
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No one know if no one knows what you do,
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if if you're not sharing that with anyone,
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if you you know, people don't know what they don't know.
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So if you're not, you know, creating some kind of exposure for yourself,
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then no one's gonna be able to do business with you.
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No, they're gonna know. So what I did is I created an agent blueprint playbook
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of what I did my first two years,
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plus I've added to it and I would give that to my agents.
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I give it to my agents now. And I the only requirement I ask is,
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hey, go through this agent blueprint playbook.
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And and it every agent that I know.
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That has gone through it, has had a number of sales and accomplished.
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I've even had agents come over from other brokerages that said,
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Hey, I heard I need to come over here and talk to you.
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You guys, you know, all your agents are successful.
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And I said, Yes, all of them that want to be successful are successful.
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And I said, Here's where we start.
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We start with this blueprint playbook.
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So then I started having people reach out to me that weren't with my group
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or in my agents or, you know, in my brokerage.
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So I got this bright idea is I'll just create
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a a play p playbook for people to purchase and we've sold quite a few of them.
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you can do it on you can buy it on our my stand the stand store on my Instagram.
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I think I have it on my Facebook page as well.
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but yeah so I created it and it's about a hundred and something pages long.
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It has a workbook you can work through it.
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and and I'm gonna tell you if if you do it and you don't get any sales I
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I you'll be the first one to let me know because everyone that does
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it and goes through it
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Number one, it teaches you how to expose yourself and get yourself out there
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in a simple way using social media,
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primarily Facebook. but then there's others things that we did to become successful.
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And so it goes into all that, but it's it's a simple recipe.
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The big thing is just being consistent with it and doing what it says.
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Well, a lot of the things that I've I've find this to be the case more more time
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than not, it's like it's the consistency,
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the persistence and the discipline to just kind of s not only find a niche
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but pick a particular plan and implement and and get it get moving.
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Well a lot of people they they seem to f flail or fail simply because
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the next shiny object, whether it's marketing strategy or business,
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th they'll they go off into a different in different ventures and
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and they're not seeing the the traction because they just that didn't stick with it.
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That's it. They're chasing I always say I always like to say there,
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I said, don't chase squirrels,
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don't chase rabbits. Listen, we're after big game here as a hunter,
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you know. So I'll tell I'll tell a lot of them,
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you know, you're gonna if you want to be successful in any business,
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you have to be consistent in your message.
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You have to be consistent in your day-to-day marketing campaign.
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You know, the reason billboards work and are so successful is because
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it doesn't require someone to go turn it on every day.
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It's already there.
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And it's consistent and the message doesn't change.
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And so you would think that you could tell an agent or anyone that's selling
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any product, post on your social media every day something,
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they'll do it for 10 days, and then it's like I can't do it no more.
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And I'm like, you're already on social media anyway.
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How can you not be consistent for 90 days?
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I don't, I it to me, it's bum fuzzing,
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like I'll just
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I'll set my mind to something and then it's like I all right,
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I at least got to do it for 90 days and let me see what happens.
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And then every time, boom, you know,
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day sixty-one, day seventy-three,
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boom, it catches. And it's like,
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man, every everything that you know,
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that I've been successful in has is just been all about consistency
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and discipline as showing up, doing the same thing,
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even when you don't want to. And so it it,
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you know, that's what this agent blueprint playbook goes into is just
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Just be consistent and do these little simple things every day,
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at least five days a week, if not seven,
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and watch what happens. And that's in any business.
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Well, it sounds like you've kind of ventured into a lot
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of marketing strategies associated with things.
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Like y when you say consistent with your message,
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we gotta face fact. A lot of people probably start with your book because they don't
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even know what their message ought to be.
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That's it. Yep. Absolutely. You know,
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you get a real estate license.
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Okay. now what? I just had a real estate agent literally two days ago
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had a meeting with her. She just got her license and literally we're sitting
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in my office and she goes, Yeah,
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now what? And I'm like, you know,
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real estate is y the fur the the the toughest part is just getting your real estate
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license. Then after that, it's let's let's put together a plan.
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Let's put together a thirty, sixty,
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a ninety day plan, let's follow that plan.
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And let's just be consistent in everything and watch what happens.
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She's on day three today, and she already has someone talking to her about buying
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a property. And I'm and she, you know,
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she was just like, my gosh. I said,
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It's all about just being consistent.
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I said, Imagine what it's gonna look like in day ninety-seven,
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you know, how many people that are gonna be calling you or messaging you,
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or there's gonna be peaks and valleys,
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you know, you're gonna go through is entrepreneurs,
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you know.
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You're gonna go through peaks and valleys where you're you're on top
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of the world one day and then the next day you're no getting phone calls.
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But that's why it's consistent.
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You're just being consistent because you're gonna have those days.
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And it's the days that you're succeeding in that's gonna overcome those days when
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you're in a valley and you're not having those phone calls.
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And again, you're just gonna add to your marketing plan.
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But the key is just being consistent and not stopping.
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Yeah, y you you said thirty, sixty and ninety days.
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Is do you think that that is kind of a those are magic numbers associated with it?
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It seems like when you know, it could it could be
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our procrastination associated with things.
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When you it seems when you get beyond ninety days you can have this future thinking
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and you can kind of have that that the goals and targets.
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But when it comes to planning,
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it seems like those seem to be a magic number.
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Like we can plan and and
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Take action for these brief smaller periods of time,
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like thirty, sixty or ninety days.
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Yeah. Well, you know, if I was to you know,
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the reason thirty, sixty, and ninety days and and a lot of that's in,
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you know, if you I've done some business classes and and I learned those type
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of short term deals is because if I plan five years mentally that could fatigue
19:08
me and I go, my gosh, you know,
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five years, like, you know, year one,
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year two. But if I do thirty, sixty and ninety,
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as we know.
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a habit. Sometimes, you know, they they used to say 21 days to break
19:20
a habit or create a habit, which I think that's inaccurate,
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but 30, 60, and 90 days gives you the little short you you think I could do that.
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I, you know, it gives you that mentality of,
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it's only 30 days, 60 days, 90 days.
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I can do that. You know, go to the gym.
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Don't have these six month long term goals.
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Set some 30, 60, and 90 day goals.
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And then
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not only will you start seeing results based off your consistency,
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but then it also gives you more ideas because you are succeeding in your 30,
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60, and 90 days that you'll add to it.
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And then that 30, 60, 90 days turns into 120,
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you know, and then a full year.
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And then you just keep going off that.
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And so I've found that, you know,
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it's not as overwhelming to a lot of new entrepreneurs or real estate agents when
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they come in, if I do, hey, let's look at a 30,
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60, and 90 day plan.
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And then halfway through it, we'll come back and we'll look and we'll extend that.
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And so that's the way I look at it because the the mental idea of,
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okay, let's put together a three-year plan.
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It's like, my gosh, three years,
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woo. But 30, 60, 90 is like, yeah,
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I can knock that out.
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Just to remind everybody, you want to learn more,
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head over to JohnBerryhill.com.
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I'm gonna have that as a clinkable link in the snow show notes as well as
20:36
a link to inst the Instagram. So if you want to take a a look at that guide there,
20:42
that's take advantage of that.
20:44
If you found some value in what we're chatting about so far,
20:47
do us a favor, share this with one of your friends.
20:49
If you're watching us on YouTube,
20:51
give us a like and subscribe. So,
20:54
John, heading back to your business,
20:56
like you're
20:58
It seems like you're addicted to business.
21:00
Like, do you see this as a a game in some ways?
21:02
Like you've you've you've had a couple other businesses.
21:06
You g go into real estate now.
21:07
Within a relatively short amount of time,
21:10
you mentioned you have like over fifty two agents at this point.
21:14
Like what's the deal here? Is this some
21:16
Yes.
21:17
sort of forgive me, crazy real life monopoly you're you're playing?
21:22
What's what's going on?
21:24
No. No, I like I'm thankful. I'm blessed.
21:27
I I wake up every day and and give God all the gratitude.
21:29
because you know, my wife and I are living a,
21:32
you know, a life that that we've dreamed of.
21:35
And don't get me wrong, we worked hard for this life.
21:37
I just you know, if I do something,
21:40
I want to do it well. I have six children.
21:42
four of my children actually work for one of my companies.
21:46
and
21:46
Both their spouses, two of my children are married with kids.
21:49
Their spouses also work for part of my company.
21:52
My whole goal was to create a legacy,
21:54
which is, you know, why I started writing the book Warrior to Wealth,
21:57
which we'll be releasing that August of this year,
22:00
2026. is, you know, I I over the journey I had to create an identity
22:05
of Warrior John, you Warrior to Wealth.
22:08
And I wanted to become, you know,
22:10
wealthy.
22:11
not in a way of finance and what most people when you hear the word wealth.
22:14
I wanted to be wealthy as I wanted to spend time with my wife and my kids
22:19
as much as I could. I wanted to live life on my terms and not be ruled
22:23
and dictated by everything else.
22:24
And so that's the reason I've done these things.
22:27
And so it's challenging. I'm competitive.
22:31
You know, I played college sports.
22:32
I was a linebacker in NCAA college linebacker.
22:36
You know, I was in an elite
22:38
infantry unit. I was an infantry sergeant.
22:40
I did narcotics when I worked in law enforcement.
22:43
So I've always just, you know,
22:46
had this, I I want to be the best that I can be,
22:48
you know. And so, you know, part of that taught me how to,
22:52
you know, lean in to create my identity.
22:54
You know, my book talks about,
22:56
I've got pillars in it, but on the book cover,
22:58
it talks about find your mission or as we know,
23:01
our why, forge your identity and then build your legacy.
23:05
And so that's what I wanted to do.
23:06
And so the book talks about all this,
23:09
these things and why that, you know,
23:11
whether you call it a game or whatever,
23:13
that I did these things is because that was my vision.
23:15
And I knew that it was going to take more than one company,
23:18
one thing to do. because of the I guess the the areas that I was in,
23:23
you know, I was creating a local medical device company that ended
23:28
up going national and I sold it.
23:29
and so
23:30
I don't know. I just love the challenges.
23:32
I love the idea of starting something and creating streams of revenue.
23:37
I love the idea of having my potentially my grandsons working for me one day.
23:41
but yeah, I I d I don't know. It's not really a I don't know,
23:45
maybe it is a game. I don't know.
23:47
I just enjoyed I enjoy getting to do it and do it with my family.
23:50
I think it's really important the way you just described wealth.
23:53
Like this has been something that's that's also been on my mind as of late.
23:57
Like we we keep hearing the concept of being financially free or financial freedom,
24:03
but most people I don't think it t takes a moment to define it like you did.
24:09
What does that mean? And and I the rooted why associated with it.
24:14
And and it's all about
24:16
those family connections and and something tells me that if we if we dug into
24:21
it a little bit more, that's probably what you you're after too regarding legacy.
24:27
It's not necessarily the money that you're handing down to to the in generations.
24:33
It's the memory of John and and and being being close knit with the family.
24:40
Yes, that's right. So my wife and I,
24:42
when we got back together, you know,
24:44
thank the Lord we did not go through with our divorce in the early
24:47
two thousands when I left the military and got into law enforcement,
24:50
was we talked about, you know,
24:52
what what what do we want in life?
24:54
What do we, you know, what does it look like?
24:56
What does our dreams look like and stuff like that?
24:58
And so, you know, coming from a broken home,
25:00
I knew that I didn't want my kids to experience that.
25:02
And I had almost allowed that to happen.
25:04
And so
25:06
I I told my wife, I said, I want our grandkids to see in our family tree one day,
25:11
my great grandkids or great great grandkids to say,
25:14
Papa John is where things changed in our life.
25:16
And that was why we are living this life we live.
25:20
That's why we all get to work together.
25:21
That's why we have a real estate company and this company or whatever.
25:24
That's that was that was my vision.
25:26
My again, part of my legacy was I want my grandkids to see that Papa John said nope.
25:32
Not here. We're not gonna tolerate that.
25:34
This is what we're gonna go for.
25:35
We're gonna go for, you know, my kids love to come and I think we all eat dinner.
25:40
I mean, we are a houseful. There's 14 of us now because you count the grandsons.
25:43
we eat dinner together probably four times a week on the farm,
25:48
if not more. we just got back from a beach trip where we all 14 went and
25:52
we rented a b house on the beach.
25:54
It was awesome. we all went to Germany for Christmas.
25:57
Hannah and I, my wife and I.
25:59
We took the whole family to Germany for 10 days,
26:01
went to the Christmas markets.
26:02
And, you know, we love that. We love,
26:04
you know, spending time with our children.
26:06
We homeschooled our kids, even though my son went and played college football.
26:10
He got to go and play high school ball at the local school.
26:13
And all he had to do is just show up for seventh period boys athletics
26:16
and then go play and go practice.
26:18
So we've just, you know, we've built our family around,
26:21
you know, expectations of of of you know.
26:24
being a house of that that loves each other,
26:26
that supports one another, that that we're positive and and you know,
26:30
heart hearts of gratitude.
26:32
Yeah, that's really neat. You've you've you've mentioned your faith
26:36
a few times through this as well.
26:37
Like talk a little bit about that,
26:40
the importance of it and and how that might have changed things.
26:43
Well, my faith is everything, you know,
26:45
rooted in, you know, Jesus Christ is I gave my life to him.
26:48
when I was seventeen years old and I fell off the wagon and you know,
26:53
once I got my life right, back right,
26:55
once he opened my eyes w again that night that he kind of tapped me
26:59
on the shoulder and I saw my life just spiraling downhill.
27:02
I I knew that I had to have a foundation.
27:06
And so my foundation is in my faith.
27:07
And so
27:08
You know, that's been everything to be able to,
27:11
you know, I want you what what does that teach us is,
27:14
you know, the Bible teaches us to be good people,
27:16
good human beings. You know, we're not perfect.
27:18
By no means are we perfect. but it it it it's like in football,
27:22
you fall down, you get back up.
27:24
You don't just fall down and say,
27:25
Well, we're done, game's over.
27:26
No, you I mean you you get up,
27:28
you run another play. You miss a tackle,
27:30
that's okay. You get up, you run another play.
27:32
And so, you know, that's what a lot of my faith has is just kept me grounded
27:36
on and it's also humbled me as well.
27:38
to be able to, you know, teach,
27:41
do, and and, you know, I wish I could,
27:43
you know, say everything I've done has been perfect and I'm a great example.
27:47
I I I feel like I am a good example of my kids,
27:49
but I haven't been perfect by any means is what I'm trying to say is,
27:51
you know, and because of my faith,
27:53
I get to fall back on my faith and start over each and every day and and
27:56
try to be that, you know, excellent man of God that,
27:59
you know, he's called us to be.
28:01
Well, I I am gonna have to start transitioning to some other things here.
28:05
John, you can see already that th this conversation kinda led us down
28:09
a different path than I d I don't know if this is
28:11
Yeah.
28:12
what you expected here today. But as you know,
28:15
like through Real Deal Crew, I prov provide a lot of technology
28:19
to real estate investors, realtors and pros.
28:22
I'd be curious if we could spend a few minutes on your back office,
28:26
like
28:27
What has changed over the past years?
28:29
Your adoption of AI, for example,
28:31
and and what does what does the future hold for for your business or what
28:36
are your what are your what's your next thirty,
28:39
sixty, ninety days look like?
28:42
Yeah. So we actually just launched a new real estate brokerage built it's built
28:48
through AI. It's literally there's no agents in this real estate brokerage.
28:51
one of my associate brokers in a group,
28:53
he's a partner. He's the broker over this brokerage.
28:57
and it is literally I hate saying lead generation,
29:00
but what it is is it's an A we've created it,
29:03
it's an AI created brokerage that
29:07
Brings people all across the country that are ready to sell their properties,
29:12
mostly land, to us. we just launched it and it's crazy.
29:17
The first week we got like 50 something million dollars in potential listings.
29:21
And so we're working on that right now.
29:24
We're pretty excited about that.
29:25
I had a call before this. I had a call with a large broker,
29:29
CEO. He's in 20 plus states,
29:32
he's got a hundred and
29:34
I don't know, maybe 150 agents.
29:36
they're gonna come on board and be one of our test pilots.
29:39
so we're super excited about that.
29:41
AI, I think, is phenomenal. It's never gonna replace this though,
29:44
Jack. It's never gonna replace me getting to sit here and talk to you or
29:48
in if you were here in my office,
29:50
never gonna replace the human-to-human interaction.
29:52
Matter of fact, I think AI is gonna make that even stronger,
29:55
in my opinion. people get scared of AI,
29:58
and I'm like, you look.
30:00
AI has a use. It can make you it can cut a 12-hour day down into about
30:05
a three-hour day or maybe even to a two-hour day,
30:07
which is good for guys like me because I like to,
30:09
as you said earlier, I like to scale.
30:11
I want, you know, I don't want just one brokerage,
30:13
I want 20. And so you know, AI has allowed me,
30:18
it I also I think I talk about it a little bit in my playbook,
30:20
or I'm actually working on another playbook for AI for agents.
30:25
I show my agents how to, you know,
30:28
cut their days down tremendously by using certain AIs.
30:33
And it's been phenomenal. I I love AI.
30:35
I love it in that aspect because I really believe it's gonna make the human
30:38
to human interaction even stronger and more demanding,
30:42
meaning people are gonna demand more face to face now because they're gonna
30:45
get tired of what all these other people are trying to do with AI
30:49
is replace the human.
30:50
You're not going to. You're not going to replace the human.
30:52
You may replace a system or something like that,
30:56
but you're never going to replace that me and you sitting there face to face,
30:59
shaking hands and talking. People are going to want that more.
31:02
And I'm I'm
31:03
Mm.
31:04
I'm glad. So I think it's going to be great.
31:05
I I can't agree with you more.
31:07
In fact that's I I say that very often is that we're really trying to reduce
31:13
the the amount of tedious tasks that you might have to experience
31:16
or it might actually help with your discipline in many regards just because it's
31:21
not gonna forget, it's not going to let those certain things stop.
31:26
That it'll just it'll just keep going.
31:28
But in the end it's that pern personal ex connections,
31:32
the personal conversations
31:34
That's what we're freeing your time up to do and that's where you're always going
31:38
to excel.
31:39
Absolutely. Absolutely. Face to face will never I mean that you you know,
31:43
you you can't ru you can't you you can't exchange that in feelings and when
31:48
you meet someone for the first time or you know,
31:51
you build those relationships that that can never be replaced.
31:54
And again, this is only going to enhance that in my opinion.
31:58
yes, do people take things and try to ruin it?
32:01
Absolutely. That's been from the beginning of time.
32:03
I mean, you know, there's always gonna be those crazy things out there,
32:06
but
32:07
you know, we have found that, you know,
32:10
using AI and and stuff like that,
32:12
it can cut down a lot, like you said,
32:13
your daily task. A computer is only as good.
32:17
A computer or AI is only as good as the data you're putting into it.
32:20
So if you're not getting the results,
32:22
and I'll tell my agents, if you're not getting the results you want,
32:25
it's because you're not putting the the enough or correct data in to
32:28
get what you want. For instance,
32:29
I showed a young lady the other day,
32:32
she had never used I mean, she she's in her mid twenties.
32:36
And she's one of our agents. And she had never used,
32:38
you know, any of the AIs. And I'm like,
32:39
are you kidding me? Really? I said,
32:41
so she was telling me what she was frustrated with.
32:43
So I just showed her how to take it,
32:45
enter in, tell her, tell, talk into it the data you wanted to about her day.
32:50
And it generated her a schedule.
32:52
And she's like, my gosh, that's exactly what I did.
32:54
I said, How long would that have taken you?
32:56
She said that took me hours. I said,
32:57
It took us what? She said, That took us 30 seconds.
33:00
I said, That's where AI is going to come in handy for you.
33:02
It's going to help you.
33:03
You know, you put the data in and say,
33:05
here's what I need. Help me generate a workout schedule.
33:08
Help me generate a meal schedule.
33:11
But here's what I want to accomplish.
33:13
You know, and so you're just putting in the the data,
33:16
the as much data as you can, and then it's going to spit out what you're asking for.
33:20
That's where these come in, you know,
33:22
listing descriptions, all kinds of stuff like that.
33:25
It's it's phenomenal.
33:26
Yeah, and this is this is actually gonna kind of bring things back full circle
33:30
because we started talking about how you envisioned the man you needed
33:35
to be for your family. And if we provide that and work and let provide that context
33:42
to AI and help it let it work backwards,
33:45
you'll actually get a better result.
33:47
So when you talk to it,
33:51
help
33:52
and and verbalize your vision of where you want to be,
33:55
that's where those agendas, the the scheduling really has an impact because
34:01
now it will help you and step you towards that that particular target or goal.
34:06
And when we we you're you're right,
34:08
junk in, junk out, when we experience what people might refer
34:13
to as hallucinations or whatever,
34:15
it's typically miss it's missed context.
34:17
It's missing that information or that data.
34:20
in order to provide you that clear response.
34:23
Absolutely. Yeah.
34:26
Well, John, I really appreciate this.
34:28
Before we dive into the rapid fire and start closing out this episode,
34:32
is there anything else we should have tried to hit on?
34:34
No, I think I think we're we're spot on.
34:36
Just to remind everybody one more time,
34:38
it is johnberryhill.com. I'm gonna have that as a clickable link in
34:41
the show notes as well as a link to the Instagram.
34:44
But if you're ready, John, we'll dive into the rapid fire and close
34:47
out this episode.
34:49
Let's go.
34:50
What lie do real estate investors often tell themselves?
34:54
I can't do it. Or that's too much.
34:57
Or it's too expensive. I don't have the money.
35:01
If you could go back in time and give your younger self a piece of advice,
35:04
what would it be?
35:05
Get your real estate license as soon as you can.
35:07
Instead of waiting to forty three,
35:08
I should have got it at nineteen.
35:11
Really? If you do you have a book recommendation or what are you reading right now?
35:16
I literally am in the process of finishing writing my book,
35:19
which is Warrior to Wealth. I just finished rereading again Atomic Habits.
35:24
and also before that I just finished reading I think it's like my fifth time,
35:27
Rich Dad, Poor Dad. I just I don't know.
35:29
I I saw it, I thought, let me go through this book again,
35:32
because I'd recommended it to someone.
35:34
You're you're pointing out something else that's really important.
35:36
There's like a lot of gems with you here today,
35:38
John. I've I've I've found that rereading certain books is
35:44
way more beneficial than finding the next one to read.
35:47
Absolutely. I told you I think I'm on my third volume of my own book of writing it.
35:52
I should have just left it alone and then just rewrote more books.
35:55
But this third final copy, Warrior to Wealth,
35:58
it's we're going to release it.
36:00
you know, it's it's a lot about who I am,
36:02
where I came from and stuff. But yes,
36:04
it's cut because every time I go through and reread it,
36:07
I see something that I want to add or take away.
36:09
It's the same with like when I read Atomic Havocs.
36:11
I'm like, I forgot that, or I don't remember this.
36:15
And it it's awesome. Yeah. If you like a book,
36:18
read it again. I'm telling you,
36:19
it's just like when I read the Bible.
36:20
I get something out of it every time,
36:22
something different every time.
36:23
Okay, we got two more questions.
36:25
The the next one is what was your very first hire and what was your most recent
36:31
hire?
36:32
My very first hire, I'm still friends with this y lady today.
36:36
She's become so successful. I'm so tickled for her.
36:38
Her name was Rashonda Burks. And if you're listening to this Rashonda,
36:40
you're yeah, she knows we're we're still good friends today.
36:43
she was my first hire. my most recent hire has been a chief operations officer
36:49
for my government government contracting company.
36:51
And finally, what single tool or process have you implemented that
36:55
has had the biggest time saving impact?
36:57
Using AI, Claude, Chat GPT,
37:00
and so on and so on. There's so many AI systems.
37:03
There's not just one or two guys.
37:04
I'm telling you, if you're listening,
37:06
dig into all the AI systems that are out there.
37:09
Use them, cut your day from an eight-hour day to a two hour day,
37:14
and then you can accomplish more.
37:15
This is one of those things that I I've up until AAI came out came
37:19
out or became more prominent, I used to say that there wasn't anything cheaper than
37:25
simply buying a book. The the amount of knowledge and experience you could
37:29
get for twenty bucks it still seems absurd to me.
37:32
But the amount of return, like even on a twenty dollar subscription
37:37
for these AI platforms, it's it's silly.
37:40
Yes.
37:41
It's just
37:41
Invest in yourself. That's what I tell folks,
37:44
you know, like people that go and they'll call me or talk to me about
37:47
the my Agent Blueprint playbook on the stand store on Instagram.
37:51
Well, I don't know. Listen, if you don't want to invest in yourself,
37:54
I understand. I can't help you.
37:55
Like I mean if you don't have,
37:57
you know, forty bucks, fifty bucks,
37:59
even a hundred bucks, whatever it costs to all there's programs out there,
38:02
if you're not willing to put something down.
38:05
Especially as an agent or an entrepreneur,
38:07
you've got to invest, whether it's time,
38:09
money, but you know, like you said,
38:11
a 20 bucks, 30 bucks, whatever it is.
38:14
I mean, I've bought series of books or for $500 and gotten tons out of them.
38:19
And I still do today. Like invest in yourself.
38:22
If you're gonna invest in anything,
38:24
invest in yourself. Buy the book,
38:26
buy the play per play, play pla playbook,
38:28
the blueprint, you know, buy whatever.
38:30
but invest in yourself, definitely.
38:34
Well, John, this was fantastic.
38:35
It was great to meet you again.
38:37
It's John Barry Hill dot com. Clickable link in the show notes,
38:40
but hope you'll consider coming back again.
38:43
It was great to chat with you and it was great to meet ya.
38:46
Absolutely. Absolutely, Jack. Anytime let me know.
38:49
I appreciate it. Thank you.