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Free Ashtrays to Save French Forests | France News
A Brit in France is launching a bold campaign to stop forest fires by handing out eight million free car ashtrays—because cigarette butts tossed from cars are a major cause of blazes. After getting stuck in traffic jams caused by roadside fires, he saw firsthand how easy it would be to prevent them with simple tools. He’s pitching funding from government, insurers, toll roads, and tobacco companies to cover the €30-40M cost, plus a €500 fine for littering from vehicles. With 18% of smokers admitting to tossing butts—and 100 per km daily—he aims to slash fires by 30% in three years and inspire…
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