Latest / The Photography & Video Show Podcast / 11: Bonus from Birmingham: Scott Kelby talks responsible AI, James Artaius on INSTAX mini 99 and Canon’s VR lenses, Digital Camera World’s Best in Show
Transcript
- 0:10David McClelland: Hello and welcome to the Photography and Video Show podcast bonus episode from the in-person photography and video show 2024 here at the NEC in Birmingham.
- 0:24David McClelland: I'm David, and in today's show we're going to bring you a bite-sized flavour of this year's four-day festival of photography and video.
- 0:31David McClelland: Find out about the Digital Camera World Best in Show award winners and discover some exciting news about when and where the 2025 edition of the show will be taking place.
- 1:18David McClelland: In front of me, suspended above the door, is an enormous five-meter screen showing various uh highlights and interviews from the show.
- 1:28David McClelland: The atmosphere is uh eager, it's excitable, you can cut it with a knife.
- 1:44David McClelland: And there we go, the doors are open.
- 1:46David McClelland: Hey.
- 1:48David McClelland: Oh wow, some people are literally running to get to I I don't know where they're aiming for.
- 1:54David McClelland: Let's find out.
- 1:56David McClelland: You are walking in with purpose, it seems.
- 1:59David McClelland: Is there anything in particular you're looking forward to seeing here today?
- 2:02SPEAKER_02: Going straight to the Nikons.
- 2:03David McClelland: Well, I want to have a look at the Nikon stand.
- 2:05SPEAKER_02: Just getting a feel for everything.
- 2:07SPEAKER_02: We're from a charity, we work for Father Hutton's care, so we do a lot of um photography and videography, so we're just we're just learning.
- 2:14SPEAKER_05: I want to see everything, uh it's just too good to miss anything.
- 2:18SPEAKER_05: Uh I guess I'm looking for Canon.
- 2:20SPEAKER_06: I've not been here for 10-15 years.
- 2:23SPEAKER_06: Last time I was at college when I came, didn't fully appreciate what it was, and now I do it full-time, yeah.
- 2:28SPEAKER_06: Come to have a look.
- 2:30SPEAKER_06: Is there anything in particular you're heading for, first of all?
- 2:33SPEAKER_00: Try out the new cameras, I think.
- 2:34SPEAKER_00: See what's on offer.
- 2:35SPEAKER_00: I've been in the market for a microphone as well.
- 2:38SPEAKER_00: Um, just play.
- 2:39SPEAKER_01: I'm a professional photographer, so I try to come as often as I can just to keep up with new technology, really.
- 2:45SPEAKER_01: Anything that will kind of present me as a photographer that's a cut above the rest.
- 2:51David McClelland: Which bit of the industry do you work in?
- 2:54SPEAKER_01: I don't work.
- 2:55David McClelland: Oh, don't work?
- 2:56David McClelland: Gosh no, gosh no.
- 2:59David McClelland: But keen photographers.
- 3:00David McClelland: Yes.
- 3:01David McClelland: Have a great day.
- 3:01SPEAKER_05: Thank you very much.
- 3:07David McClelland: I'm joined by editor of Digital Camera World, James Arteus.
- 3:11David McClelland: Thank you for joining us.
- 3:12SPEAKER_09: Thank you for having me.
- 3:13SPEAKER_09: It's a pleasure to be here.
- 3:13SPEAKER_09: You've had some very important people speaking to you so far.
- 3:16SPEAKER_09: So thanks for letting the likes of me in here.
- 3:18David McClelland: Well, no, I would add you to that list.
- 3:20David McClelland: Of course, we have been chatting quite a lot over the last few months, albeit through the means of technology on the podcast.
- 3:28David McClelland: Uh so it's great to be able to have a chat face to face.
- 3:30David McClelland: Okay, you have a third dimension, it's amazing.
- 3:32David McClelland: I know, right?
- 3:33David McClelland: Some people might disagree with that, but that's that's a story for another day.
- 3:36David McClelland: So today here we are, photography video show.
- 3:39David McClelland: It's been the first one of these in 18 months now.
- 3:41David McClelland: Yes, it has.
- 3:42David McClelland: It's been really, really busy.
- 3:44David McClelland: What have you seen out here on the show floor?
- 3:46David McClelland: Because I'm guessing there are some things that we've been talking about on the podcast for over the last year or so almost.
- 3:52David McClelland: Yeah.
- 3:52David McClelland: And maybe some things that have launched in the last few days, and maybe some things that we weren't expecting to be here that are still capturing people's imagination.
- 3:59SPEAKER_09: Yeah, I mean, one of the things we've noticed, we've been here since the start, since the build, so we thought we've done a few circuits of the place with, oh, we'll have seen everything by now, but as it is every time, you'll get to sort of the end of the show and they'll still find stands that you haven't come across before with little goodies.
- 4:13SPEAKER_09: So I think that one of the most exciting things I've seen so far has been from Canon.
- 4:17SPEAKER_09: Now, if you go over to the Canon stands, ask very nicely, they'll show you a little glass cabinet, and it's got a selection of VR, slash AR, slash XR cameras.
- 4:27SPEAKER_09: So that's virtual reality, augmented reality, and whatever X reality might be.
- 4:32SPEAKER_09: So we've already seen from them they have the uh, for the EOS R5 and the R6 Mark II, there's the dual fisheye F5.2mm lens, which is a 180, 180 degree 3D VR lens.
- 4:43SPEAKER_09: Um, but that's for full frame.
- 4:45SPEAKER_09: So what they're showing off here is a couple of APS C versions of a similar technology, so Dual Fisheye and also stereoscopic lens.
- 4:52David McClelland: I'm curious to know a little bit more about what the difference between those might be.
- 4:57David McClelland: As am I.
- 4:58SPEAKER_09: Um the Canon is being very tight-lipped about these products, as you can possibly imagine.
- 5:02SPEAKER_09: Um, we've seen the two APSC lenses mounted to the EOS R7, which is the flagship APSC camera.
- 5:08SPEAKER_09: So I think, you know, it's uh, from what I understand, the lenses will you can brute force them to work on other bodies, but kind of this is this is aimed at for the full frame EOS R5 and R6, and for APSC the R7.
- 5:19SPEAKER_09: So we're looking at the higher end of the respective product lines.
- 5:22SPEAKER_09: In addition to those, you've also got the 360, it looks like, do you know the PowerShot V10?
- 5:28SPEAKER_09: Indeed, spoiler vlogging.
- 5:29SPEAKER_09: It looks like that, but with an extra lens on it.
- 5:31SPEAKER_09: It's got two lenses, one of them folds around the back, so you can do 360 degree or fold it back and have 180 degree 3DV.
- 5:38SPEAKER_09: Stereoscopic.
- 5:39SPEAKER_09: Stereoscopic, and it's also 8K in a little cigarette packet sized device.
- 5:43SPEAKER_09: Now, as you said, those, these still are at the concept stage, but I think they're pretty far along the concept stage, and sort of reading between the lines and sort of the the the tone that we're speaking of these products, I think they're probably closer to realisation than uh than we might think.
- 5:58SPEAKER_09: So it sort of feels like this is something Canon's really doubling down on, particularly with Apple doing the Vision Pro.
- 6:03SPEAKER_09: Indeed.
- 6:04SPEAKER_09: Um that's a little bit of a Trojan horse, I think, for a lot of people.
- 6:06SPEAKER_09: The same with PlayStation VR, when that was becoming in, we've got people familiar now with the idea of putting a strange thing on your head and uh immersing yourself in this world.
- 6:13SPEAKER_09: And Canon really sees that as one of the futures of the imaging sector.
- 6:16David McClelland: I agree.
- 6:17David McClelland: One of the barriers, I think, for these next generation XR spatial computing platforms, whatever you want to call them, is how easy it is for people to create content to go into those virtual environments.
- 6:28David McClelland: So, you know, whether whether you are a software designer, software engineer, you can use uh Unreal Engine or whatever, that's a very, very small subset of people.
- 6:36David McClelland: So the more tools, the more there are of Canon creating lenses that will be able to capture these virtual worlds, the more that these platforms will take on and appeal to a broader swathe of viewers.
- 6:49SPEAKER_09: Absolutely.
- 6:50SPEAKER_09: I think that's really what Canon is trying to emphasize is they want to build a functional ecosystem.
- 6:54SPEAKER_09: So you've got the full frame version of these lenses, the APSC version of an equivalent lens, this sort of pocket streaming version of this technology.
- 7:00SPEAKER_09: Canon also has the EOS VR software, so you know you're not limited, you know, it's the technology is becoming more democratized, but it's just a very, very exciting technology that Canon's really invested in, so I'm excited to see where it goes.
- 7:13David McClelland: And of course, also on the Canon stand, you've got the 24105 F2.8 lens, which is an award-winning lens.
- 7:19SPEAKER_09: It is an award-winning lens, we love that lens.
- 7:21SPEAKER_09: It's also one of the lenses that for the longest time was thought to be pretty much impossible.
- 7:25SPEAKER_09: You know, we've got 24 to 105 F4 lenses, but a 24 to 105 2.8, you know, it's like a Trinity lens that breaks the Trinity lens rules.
- 7:34SPEAKER_09: And it's also it's ideal for video and for stills.
- 7:37SPEAKER_09: You know, it's a it's in fact it's probably a video first lens because it has the power zoom mechanism.
- 7:41SPEAKER_09: Indeed.
- 7:42SPEAKER_09: Um, yeah, Canon is really getting on board and supporting the sort of hybrid creation, video focused creation.
- 7:48SPEAKER_09: You know, for a long time, Canon had the rep of being very conservative with what it did, and it was sort of not leading the charge in the way it might have done a few years ago, but now you certainly can't accuse Canon of that.
- 7:58SPEAKER_09: It is very forward-thinking, and uh like I say, it's just a really exciting time for that brand in specific and for the industry in general, because where the leaders lead, the followers will follow and build that out for us.
- 8:08David McClelland: Stepping off of the Canon booth and walking along the red carpet on the show floor, on the right hand side, you will see the Fujifilm village almost there.
- 8:16David McClelland: It is.
- 8:17David McClelland: And there's a couple of very popular products, uh, one of which there's been uh, well, a lot of clamour for for a couple of weeks now, and another one that was announced only a couple of days ago on the kind of Instax burger van that they've got there.
- 8:28David McClelland: Tell us first of all about the X106.
- 8:31SPEAKER_09: The X-106, you know, it's it's the camera that everybody knows about, even if they know nothing about cameras.
- 8:36SPEAKER_09: Yes, yes.
- 8:37SPEAKER_09: And uh, to be perfectly honest with you, if you want to see one, you need to come to the photography and video show because this is probably the closest you're gonna get to it for a little while.
- 8:44SPEAKER_09: It's an enormously popular camera, it's on back order in pretty much every country in the world.
- 8:49SPEAKER_09: It's being scalped for crazy money on eBay, um, you know, literally like two or three times the price.
- 8:55SPEAKER_09: Um but it's here at the show.
- 8:56SPEAKER_09: You can come and have a play with it.
- 8:57SPEAKER_09: It's a fantastic, I was gonna say it's a fantastic street camera, but it's more than that.
- 9:01SPEAKER_09: You know, it's a fantastic, pretty much everyday everything camera, but it's one that's really ignited the public imagination.
- 9:07SPEAKER_09: You know, obviously the TikTok world went crazy over its predecessor.
- 9:10David McClelland: It does seem to have broken through into a different market, it's it's got a level of awareness that you just wouldn't expect a fixed lens, premium compact camera of that sort of price point to have with that audience.
- 9:21SPEAKER_09: Absolutely, and there was this feeling for a longest sort of time that, oh, the the smartphone has killed off the compact camera, there's no need for it anymore.
- 9:28SPEAKER_09: Well, it doesn't seem to be the case because you know, I I was wondering out sort of internally, did the X100V, was that just, you know, was that a lightning in a bottle?
- 9:37SPEAKER_09: Would the six not take off the same way?
- 9:39SPEAKER_09: Boy, was I wrong.
- 9:40SPEAKER_09: Yeah.
- 9:40SPEAKER_09: Because it's it's it's it's you know demolished the popularity of the X100V.
- 9:44David McClelland: At least you call it the V and not the five, because I'm seriously, Fujifilm, sort out your Roman numerals.
- 9:50SPEAKER_09: It's that yeah, it can be challenging.
- 9:51SPEAKER_09: I mean, you know, camera companies at the best of times are not known having the most coherent uh naming conventions.
- 9:56SPEAKER_09: Um but yeah, so and away from the X106, we've got Instax is 99.
- 10:01SPEAKER_09: We love our numbers of Roman or otherwise.
- 10:04SPEAKER_09: And again, that's the completely opposite end of the spectrum from clever mirrorless or clever compacts, and you've got this very, very clever instant camera.
- 10:10SPEAKER_09: Instax is one of those brands that throughout the more shaky times in the industry, instant photography has just been going up and up and up and up and up.
- 10:18SPEAKER_09: And Instax is just the brand that just keeps on giving.
- 10:20SPEAKER_09: And you think, how many times can we have a new Instax camera?
- 10:23SPEAKER_09: Because they're kind of it's analog tech.
- 10:25SPEAKER_09: It's not really, you know, you're gonna have more megapixels on your analog tech.
- 10:28SPEAKER_09: But sure enough, they've given us this sort of creator's paradise.
- 10:31David McClelland: What I was really impressed with with the with that Instax was the the dials and the ability to change the look, to change the colour cast onto those dials.
- 10:40David McClelland: And I uh my question was when I had I in my hand, how does this work?
- 10:44David McClelland: Because this is an analog camera, how can you change the colours?
- 10:47David McClelland: And then Andreas, it was, opened it up and he showed me this little uh that there were like four or six or something LEDs that are literally shining a light onto the film to create those colour casts.
- 10:59SPEAKER_09: Absolutely, and it's it's it's it speaks to that uniqueness of film because you know you get that light leak effect, literally, because there's light.
- 11:05SPEAKER_09: Well, it's not leaking so much as being beamed in, but it's that's the beauty, that's the sort of stuff that photographers spend a long time in Lightroom and Photoshop trying to emulate.
- 11:14SPEAKER_09: Actually, analog is still the best way to go about it.
- 11:16SPEAKER_09: And the effects look really great.
- 11:18SPEAKER_09: And when I first heard about that, I thought that technology might go one of two ways, but I love it, it looks brilliant.
- 11:23SPEAKER_09: It really looks brilliant.
- 11:24David McClelland: Wandering elsewhere on the show floor, what else has caught your eye so far?
- 11:29SPEAKER_09: So if you head over to the Joby stands, you will see a very exciting piece of underwater housing.
- 11:36SPEAKER_09: Um, this is their first underwater.
- 11:38SPEAKER_09: So underwater housing, for those who don't know, um, it's basically a way to box your camera or your phone indeed into a housing that is waterproof.
- 11:46SPEAKER_09: So you can do some uh underwater photography, some, you know, if you want to go to the beach with the kids, it's a great way to make sure that your kits can be used afterwards.
- 11:52SPEAKER_09: Um but this is a universal camera house or universal housing for any mobile phone, iPhone or Samsung.
- 11:58SPEAKER_09: I think it goes back the last few generations, so iPhone 15, 14, uh the last couple of Samsung Galaxy S24 S23.
- 12:05SPEAKER_09: So uh before it was very much, as with a lot of accessories, you have to buy the one that fits your phone.
- 12:09SPEAKER_09: And then you've got to buy another one next year when the phone's a few millimeters different.
- 12:12SPEAKER_09: Not now, this is universal, you can swap it with your other half or if you know friends or anything like that, and it's just a brilliant device.
- 12:18SPEAKER_09: Uh, Aquatec also makes uh a new mirrorless version, which is again a universal mirrorless system.
- 12:25SPEAKER_09: Right.
- 12:25SPEAKER_09: So again, we're we're sort of evolving a bit past these days of having to buy a special bit of kit for every camera you've got.
- 12:30SPEAKER_09: Because I think nowadays a lot of families have more than one kind of smartphone, and a lot of photography or videography households have more than one camera system.
- 12:38David McClelland: So to have a system that supports more than one device, it's mana from heavens, my another thing that I've really liked about that underwater uh housing was the pistol grip that you had, but also the fact that it has a Bluetooth trigger, which I I was curious as to whether that would work underwater or not.
- 12:55David McClelland: Yes.
- 12:56David McClelland: Um but I'm assured that it does, so so great.
- 12:58David McClelland: But yes, it just makes it a little bit easier to control your phone to you know flip that shutter and get that perfectly timed shot as you make.
- 13:05David McClelland: Maybe you're half in, half out, you know, as you I just love that game.
- 13:08SPEAKER_09: Well, to that point, yes, it's got the big sort of um the big dome on the front, um, which not only looks cool, but also lets you get that sort of split level shot of half underwater, or you get to see you know the sea turtles swimming up just under the surface, or whatever it is.
- 13:20SPEAKER_09: Yeah, that's a really exciting um bit of kit.
- 13:22SPEAKER_09: Um I think going a bit more, we were just talking analog.
- 13:25SPEAKER_09: Um, if you come and visit the Disabled Photographer Society Sand, which to my mind that's one of the highlights of the show, it's Naladdin's cave of vintage kit or quirky kit, or even they have mirrorless kit as well, because the way Disabled Photographer Society works is um their goal is to help um sort of again democratize photography.
- 13:43SPEAKER_09: Anyone with with difficulties or physical disabilities, they can sort of get involved in photography.
- 13:48SPEAKER_09: So everyone across the industry and visitors to the show are invited to bring along their old but working kit, that's the important bit.
- 13:55SPEAKER_09: But also it's a great place to find an old Russian vintage lens.
- 13:59SPEAKER_09: Yes.
- 13:59SPEAKER_09: Um I found one of the lenses that was used to film Dune 2.
- 14:01SPEAKER_09: It's the old Helios 44 2 lens, which is a great, it's it's characteristic is it has very swirly bocker.
- 14:07SPEAKER_09: Yes, it's a lot of it.
- 14:08SPEAKER_09: It's not very sharp, but it has swirly bocker.
- 14:10SPEAKER_09: Um it's the same lens that was used in Dune 2.
- 14:12SPEAKER_09: Dune 2 sort of rehoused it and made it look a bit more premium.
- 14:14David McClelland: Okay.
- 14:14SPEAKER_09: But you know, that was 15 quid.
- 14:17David McClelland: As soon as the doors open at 10 o'clock, people are swarming in.
- 14:21David McClelland: We've been stood there, and uh I've been I've been making a point of asking, where are you going to first?
- 14:26David McClelland: A lot of people are going to the Fujifilm stand to go and see the X106, of course, because that's you know, that's like unicorn poop, you can't get your hands on that.
- 14:33David McClelland: Absolutely.
- 14:34David McClelland: A lot of people are going to the disabled photographer stand just to see what stuff they can get because once it's gone, it's it's gone, yeah, and they're not going to have any more stock of that particular thing.
- 14:44SPEAKER_09: Um the one of the highlights there, I don't know if it's still there or not, but it's um it's a Toyo View 5v4 large format film camera, which uh, if you know anything about large format cameras, that's a beautiful, it's a field camera.
- 14:54SPEAKER_09: It's a beautiful piece of kit, they've got a couple of lenses as well, it's mint conditioned, it's had one owner, one lady owner who didn't use it very much.
- 15:00SPEAKER_09: It's got the original flight case, all the accessories.
- 15:03SPEAKER_09: Um, that's magical.
- 15:04SPEAKER_09: And speaking of large formats, another company that's worth checking out is Intrepid.
- 15:08SPEAKER_09: Intrepid are here with their large format wooden model cameras.
- 15:12SPEAKER_09: And they're, you know, again, if you're interested in film photography, I'm going all over the place now, but analog in general.
- 15:17SPEAKER_09: You know, what's old is new, what's new is old.
- 15:19SPEAKER_09: Analog is a big thing here.
- 15:20SPEAKER_09: Um so you can come along, see these, you know, Intrepid cameras, a lot of 35mm stuff.
- 15:25SPEAKER_09: If you want to buy some film, as we know, film has been going up and up in price these days, you can get a great price in the new Ilford film.
- 15:30SPEAKER_09: You know, the new Phoenix film is on a really good deal here.
- 15:32SPEAKER_09: So there's a lot to love whether you're into sort of digital photography, analog photography, video, VR, AR, VR, AR.
- 15:40SPEAKER_09: Um, Samyang has an amazing anamorphic lens adapter for their cinema lenses.
- 15:44SPEAKER_09: Okay.
- 15:45SPEAKER_09: So when they launched the cinema line a couple of years ago, there was a thread on the front who was like, what's this for?
- 15:49SPEAKER_09: We found out now, you know, 12 months later, that's an anamorphic, you know, squeezer, de-squeezer.
- 15:53SPEAKER_09: So any of those Samyang lenses can be made anamorphic by just putting this adapter on the front.
- 15:58SPEAKER_09: So you don't need to buy two sets of lenses for CineKit now.
- 16:01SPEAKER_09: Well, you can if you really want to, but you can just buy one set of Samyangs and make them anamorphic as and when you want to.
- 16:06David McClelland: Well, there's lots to go and see here, and if nothing else, over the last few minutes of James and I chatting, I think we've proven that whatever you're interested in in the creativity space, and we haven't spoken about the software, we haven't spoken about Adobe being here, and there really is something for you to come and have a look at here.
- 16:21David McClelland: We've got to call it a day for now, but thank you so much for coming and chatting, James.
- 16:26David McClelland: It's really good to chat with you, and uh yeah, enjoy the rest of the show.
- 16:29David McClelland: And you too, David, thank you.
- 16:31David McClelland: Cheers.
- 16:39David McClelland: There are seven different stages and theatres here, all included in the ticket price, ranging from the analogue showcase to the in-motion studio that covers all things moving image and the behind the lens stage where I've been hosting panels over the last couple of days on topics from AI in imaging to wildlife conservation.
- 17:00SPEAKER_06: Right, that's all we have time for, I'm afraid.
- 17:02SPEAKER_06: Thank you very much for coming to here, James Thorstein.
- 17:04David McClelland: Yeah, thank you so much for your time.
- 17:05SPEAKER_06: Thank you.
- 17:10David McClelland: And one of the guests here this year is the original Photoshop guy, author, and photographer Scott Kelby.
- 17:19SPEAKER_04: Scott, thank you very much for joining us here again at the show.
- 17:23SPEAKER_04: It's my pleasure.
- 17:24SPEAKER_04: It's been five years since the last time I was here.
- 17:26SPEAKER_04: I couldn't wait to get back.
- 17:27David McClelland: Well, a lot has happened in five years.
- 17:29David McClelland: I think it's fair to say.
- 17:30David McClelland: Let's maybe not talk about the thing that happened four years ago, but instead focus on what's happened over the last 18 or so months since we've started to see this wave of generative AI, and that's taking a lot of airtime, a lot of column inches.
- 17:45David McClelland: One of the things you're going to be involved in here at this year's show is talking about AI.
- 17:51David McClelland: We're on a panel talking about uh creativity, AI, what does it mean for photographers and creatives?
- 17:57David McClelland: And ahead of that, I'm just conscious to know what your position is on this because it is a revolutionary tool, a revolutionary capability.
- 18:06David McClelland: But as we were saying before, the cameras rolled, with great power comes great responsibility.
- 18:12SPEAKER_04: I was amazed when I first saw it, like the generative fill stuff in Photoshop.
- 18:16SPEAKER_04: Yeah.
- 18:16SPEAKER_04: I was amazed.
- 18:17SPEAKER_04: Then I was worried.
- 18:20SPEAKER_04: Then I had anxiety, and I've come out the other side.
- 18:23David McClelland: Okay, so anxiety, worry, I'm sure lots of people watching can relate to that, but what specifically were you anxious, worried about?
- 18:32SPEAKER_04: Well, first off, the the the reaction of photographers was was really bad.
- 18:37SPEAKER_04: Like they were like, this is incredible, and now I'm out of a job.
- 18:41SPEAKER_04: And and of course that's not the case.
- 18:43SPEAKER_04: And so I I think what it is is we've been using AI in Photoshop for many years.
- 18:49SPEAKER_04: Uh Liquify, which is what we use to when we're retouching people, it uses face aware, all kinds of stuff.
- 18:55SPEAKER_04: And no one ever no one ever worried.
- 18:58SPEAKER_04: Like, this is great.
- 18:59SPEAKER_04: And we use in our phones, we use face aware everything, right?
- 19:02SPEAKER_04: We're using AI in so many places in our life, but it's been kind of low level, and it wasn't until generative fill that everyone completely freaked out.
- 19:11SPEAKER_04: And I I think what it was was when I kind of realized, you know, we're doing things with generative fill that we've always been able to do.
- 19:20SPEAKER_04: Like we've all been able to remove something and replace it with something.
- 19:23SPEAKER_04: I mean, the clone stamp tool, which allows you to copy one part of the image over to the other, has been there since Photoshop 1.0.
- 19:31SPEAKER_04: It's like 35 or 36 years old.
- 19:33SPEAKER_04: I'm too young to remember that myself.
- 19:35SPEAKER_04: I was I was old when it came out.
- 19:37SPEAKER_04: I was like anyway, but it was it's been there forever.
- 19:42SPEAKER_04: And and nobody really had a problem with it.
- 19:44SPEAKER_04: And I think I you know what I think some of it is?
- 19:46SPEAKER_04: This is gonna sound crazy when I tell you this jealousy.
- 19:50SPEAKER_04: Jealousy, yes.
- 19:52SPEAKER_04: Okay, because a lot of people spent years and years and years getting really good at things like the healing brush and the clone stamp tool and content aware fill, some of which was using AI.
- 20:01SPEAKER_04: They got real and now anybody can do this stuff.
- 20:05SPEAKER_04: Anybody can remove stuff and it looks great.
- 20:07SPEAKER_04: Anybody can add stuff and it looks great.
- 20:09SPEAKER_04: And so I think a lot of people that spent years getting really good at it are the ones that freaked out the most.
- 20:15David McClelland: Anybody.
- 20:16David McClelland: So I'm I'm gonna pick you up on that word, and again, just maybe taking a step back specifically from generative fill-in Photoshop and looking more broadly at what the generative AI capabilities enable.
- 20:28David McClelland: That word anybody I find particularly interesting because, yes, for people who are skilled in using tools like Photoshop and so on, right, these capabilities, some of them have been available for a while, but you need to know how to use them.
- 20:42David McClelland: There is a barrier to entry, is there not?
- 20:44David McClelland: Whereas with some of the generative AI tools that are available now for free online, that my 11-year-old can use, that is another, that is another barrier that's been blown open.
- 20:58David McClelland: These capabilities are available to everybody now in a way that they just were not before.
- 21:02SPEAKER_04: Right.
- 21:02SPEAKER_04: You can say, I need a picture of a Venice canal, and I need three gondolas, and I need two gondolers, and one of the gondolas needs to have a leak in it.
- 21:11SPEAKER_04: You've you can if you can type that sentence, it will create that thing.
- 21:15SPEAKER_04: And you say, but I want it in the style of Van Gogh.
- 21:18SPEAKER_04: You can just write whatever you want.
- 21:19SPEAKER_04: And that's what when you're talking about like Firefly and things like that, where you just go in and type in and it will create.
- 21:26SPEAKER_04: For example, I I do uh every Wednesday I do a podcast, and and we do a thing once a month called blind photo critiques.
- 21:34SPEAKER_04: I used to look through Adobe stock to try to find a photo of someone blindfolded looking at a picture.
- 21:41SPEAKER_04: I can tell you it does not exist.
- 21:43SPEAKER_04: The first day I went to Firefly, I typed in blindfolded person looking at the photo.
- 21:48SPEAKER_04: It goes, Do you want this one, this one, or that one?
- 21:50SPEAKER_04: And it blew my mind.
- 21:52David McClelland: So back to the responsibility piece.
- 21:54David McClelland: I mean, yes, the capability is there, it's accessible in ways that it's never been before.
- 21:58David McClelland: We'll put the Input sides to one side for a moment in terms of potential copyright, where the AIs are being trained on.
- 22:07David McClelland: But in terms of the output, I said earlier, with great power comes great responsibility.
- 22:13David McClelland: What's your take on responsible application of this?
- 22:17David McClelland: Jealousy's a separate thing, but just because we can, do we know where we should?
- 22:23SPEAKER_04: You know what?
- 22:23SPEAKER_04: I I look at it the same way I look at retouching in general.
- 22:27SPEAKER_04: Like if I was gonna retouch a portrait of you or a portrait of someone else, I when I teach retouching, and I I've done books on retouching and stuff, and and I always say, our job is to make the person look like they looked when they were standing in front of you.
- 22:42SPEAKER_04: That's responsible retouching.
- 22:44SPEAKER_04: Making people look incredibly thin and doing all some of these things that you see are that's irresponsible retouching, right?
- 22:51SPEAKER_04: That's when it makes people feel bad.
- 22:53SPEAKER_04: It makes your subject feel bad when they look at it and they know they've been retouched and all.
- 22:57SPEAKER_04: So responsible retouching is very much like responsible AI.
- 23:01SPEAKER_04: I'm using AI to just do things faster than I already did before, not to do things that were impossible.
- 23:09SPEAKER_04: So, and I think that if we can, if we can say, all right, this is gonna let me do what I was gonna do already, but instead of taking me two hours, it's going to take, it's averages 12 seconds.
- 23:19SPEAKER_04: 12 seconds.
- 23:20David McClelland: It's astonishing, isn't it?
- 23:22SPEAKER_04: It it really is.
- 23:22SPEAKER_04: And I've been able to fix photos and go back and fix little um composition errors where uh I maybe I have a bride and she's stretching, you know, in this looking, you know, like, oh, it's the end of the day and I'm beat, and I've got her fingers this close to the edge.
- 23:38SPEAKER_04: Yeah.
- 23:39SPEAKER_04: Now, I could, it would take me a while, extend that canvas out an inch, and that's all I need.
- 23:45SPEAKER_04: I just need an inch to fix well, and I would I wouldn't even show that photo to the bride because I'm like, oh, I I cut it too close.
- 23:53SPEAKER_04: But I can fix it in 12 seconds, and it does a very good job.
- 23:58SPEAKER_04: I think that's responsible use of AI, where you're doing things that you could do, you could have done them before, and it wouldn't be, it wouldn't be hard, it would just, it's a production task at that point.
- 24:10SPEAKER_04: I don't want to do production, I want to do art, I want to have fun, I want to create.
- 24:14SPEAKER_04: I don't want to sit there and go clone, clone, yeah, yeah, clone for two hours, but that's what it would have taken.
- 24:20SPEAKER_04: Yeah, and then when it's done, it looks like it's clone.
- 24:25David McClelland: Yes, yes.
- 24:26David McClelland: Well, I so just to just to wrap up, really, as far as responsible application of these technologies, we as creatives need to be responsible, be accountable ourselves, and bear in mind what it is that we're trying to do.
- 24:41David McClelland: And even without these tools, is it something that that we should be doing?
- 24:45SPEAKER_04: And we need to disc it's okay to disclose it.
- 24:49SPEAKER_04: That's another part of this, is it's okay to disclose it.
- 24:52SPEAKER_04: It's a there are there are tools that you can use to track down what's been done.
- 24:56SPEAKER_04: Don't make someone use a tool on your thing.
- 24:58SPEAKER_04: Yeah.
- 24:58SPEAKER_04: Say, hey, I used some Photoshop and some AI and I did, you know, if you tell people what you did, they're even contests, photo contests have have a an actual uh contest category for AI images.
- 25:13SPEAKER_04: So I think if you disclose it, if you do things that are that are reasonable, if you're adding a giraffe to a scene of downtown New York, that's fine, but I I need to know that you use generative fill to do it.
- 25:26David McClelland: Funnily enough, Elise Swopes loves adding giraffes into uh skyscrapers in Chicago rather than downtown New York.
- 25:32David McClelland: Well, but she's she's very open about about how and why she does that.
- 25:35SPEAKER_04: There you go.
- 25:36SPEAKER_04: She that's responsible use of it.
- 25:37SPEAKER_04: You're saying I use this tool and I used it this way, and here's how he did it.
- 25:41SPEAKER_04: And you can respect it.
- 25:43SPEAKER_04: It goes from uh you're suspicious and you're, you know, to oh, okay, oh, good, well done.
- 25:50SPEAKER_04: Now I'm thinking about your creativity and I'm not thinking about the technology.
- 25:54SPEAKER_04: Sure.
- 25:54David McClelland: Scott, we'll leave the uh generative AI conversation there.
- 25:58David McClelland: But before we go, you're back here in Birmingham at the photography show.
- 26:02David McClelland: First time in five years.
- 26:03David McClelland: What have you made of this experience?
- 26:04David McClelland: Why is it so important for us all to be coming together and having these conversations?
- 26:09SPEAKER_04: You know, it I there's something so wonderful when you get photographers together.
- 26:15SPEAKER_04: They're like there's a vibe when you rock around the floor.
- 26:18SPEAKER_04: It's just, and I hate this is going to sound corny, but it's happiness.
- 26:22SPEAKER_04: People are engaged and they're talking and they're learning and they're making connections and and we're looking at pictures.
- 26:28SPEAKER_04: Everyone's showing pictures on their phone and they're showing pictures in the back of their cameras, and it's just, I don't know, I think it's really, it's it's we need community.
- 26:37SPEAKER_04: We really do.
- 26:38SPEAKER_04: The community online is great, don't get me wrong, but it's different when you're in person.
- 26:43SPEAKER_04: And this is where you make friendships, and this is where you make real connections.
- 26:47SPEAKER_04: You know, it's like you can send emails and you can do Zoom calls, but there is nothing like meeting and talking to the vendor, talking to the engineer that worked on a particular product, or talking to the person that tells you things, like there's a photo book store over there, and I'm looking at their stuff, and she's explaining their process, and I'm like, this is stuff you just wouldn't find online, you know.
- 27:07SPEAKER_04: It's just it's a different level of connection, and I think that's why that there's the vibe that there is here, and everybody's here.
- 27:14SPEAKER_04: I I mean everybody.
- 27:16SPEAKER_04: I've been to a show like this, even in the States in years where everybody's here.
- 27:22SPEAKER_04: And I mean, I mean Sony and Nikon and Fuji and Canon, I mean everybody, those are the big names, but everybody's here.
- 27:29David McClelland: And you're here as well, Scott.
- 27:32David McClelland: And we're absolutely thrilled that you've made the journey over for us.
- 27:35David McClelland: Thank you so much for joining us here.
- 27:37David McClelland: All the best with all of the different bits and bobs you've got going on in this year's show.
- 27:41David McClelland: And look forward to chatting AI with you again in the future.
- 27:43David McClelland: Absolutely.
- 27:44David McClelland: Cheers.
- 27:49David McClelland: I found a quiet corner to chat with content director at Futures Photography and Design Titles, Chris George, about this year's best in show winners.
- 28:00SPEAKER_07: Well, each year we try and find the most interesting things at the show, of which there are lots, but we try to concentrate on things which are shown in public for the first time.
- 28:10SPEAKER_07: So we spend two days going round the show looking at hopefully everything and finding the things that meet our interest and are exciting and new.
- 28:20SPEAKER_07: So this year's winners are should we go through the list?
- 28:23SPEAKER_07: Yes.
- 28:24SPEAKER_07: That's what we should do.
- 28:25SPEAKER_07: So we've got in no particular order, Canon shows some 3D VR lenses and even a compact camera type thing that would shoot VR.
- 28:36SPEAKER_07: Very much the future in terms of uh creating 3D imaging for use with goggles and such like.
- 28:42SPEAKER_07: And then we have a company called PGY Tech, which are an accessory company.
- 28:47SPEAKER_07: They produce this case to put your memory cards in.
- 28:50SPEAKER_07: What they've done with that is also turned it into a card reader as well.
- 28:53SPEAKER_07: So that's a really clever joining of two things.
- 28:56SPEAKER_07: Everyone needs a card reader, uh and this puts two things in the same thing.
- 29:00David McClelland: The thing that I really like about that one, Chris, is that it sounds so obvious.
- 29:04David McClelland: It sounds like, well, why wouldn't we have one of those?
- 29:06SPEAKER_07: Why haven't we had one of those?
- 29:08SPEAKER_07: Exactly.
- 29:08SPEAKER_07: Isn't it aren't they the best things?
- 29:10SPEAKER_07: The things where you say, Why hasn't anyone done those that before?
- 29:13SPEAKER_07: Next on our list we have the Hick Micro 4K binoculars, which again is a combination of two things.
- 29:20SPEAKER_07: It's uh it's a set of binoculars that one side of it works in daylight and the other half works as like a thermal imaging thing.
- 29:29SPEAKER_07: So that's really good for people who are in as wildlife, you know, wildlife photographers say, and you want to work out where your subject is before you photograph them.
- 29:39SPEAKER_07: Number four on our list uh is from Samyang, Korean company, really, really innovative lens manufacturer.
- 29:46SPEAKER_07: 18 months ago, last show, we gave them award for their VAF lenses, really affordable Cine autofocus lenses, primes, I think four or five in the range so far.
- 29:58SPEAKER_07: But the real one of the interesting things on that is it had a front-mounted bayonet, and everyone said at the time, what's that going to be for?
- 30:04SPEAKER_07: And they kind of said, Well, you have to wait and see.
- 30:07SPEAKER_07: So, one of the things that they're using it for is an anamorphic lens, which you screw you screw, you know, bayonet into the into the front of it.
- 30:15SPEAKER_07: And what's really clever about that is if you're shooting cine, I know you shoot some serious video, is you buy a set of primes to shoot a film, and you also you know you might buy a set of anamorphics to shoot a film, but with this, you buy one set of primes and you've got one adapter, so convert them into a set of anamorphics.
- 30:36SPEAKER_07: Sounds a really clever thing.
- 30:38SPEAKER_07: The lenses are about 500 pounds, so for cine lenses that's highly affordable.
- 30:43SPEAKER_07: This adapter is going to be about 800 pound mark.
- 30:45SPEAKER_07: Again, you know, for someone in the who buys Cine or rents cine equipment, that's absolutely nothing.
- 30:51SPEAKER_07: Next one, really worthy, a really affordable new version of a colour monitor calibrator.
- 30:57SPEAKER_07: It's called the Calibrite 123.
- 30:59SPEAKER_07: I think it's just over£100, I think it's£110.
- 31:02SPEAKER_07: It looks really neat because it's bright yellow, it's really small, like pug-like, then looks neater and more friendly than other things we've had like that in the past.
- 31:10SPEAKER_07: It's really quick and simple and hopefully encourage people to ensure their screen is exactly the same as it should be, so therefore, when you print things out or you you put them out, send them to other people, they're seeing the same thing as you are.
- 31:23SPEAKER_07: So, next up is from Nyongnyo, uh Chinese lens manufacturer that well known for really really affordable lenses.
- 31:30SPEAKER_07: And they have something which is was a real surprise because it's they've got a new uh 11mm prime lens, but yeah, it comes from remote control.
- 31:38SPEAKER_07: What's a remote control for?
- 31:40SPEAKER_07: Why would you need that with a lens?
- 31:41SPEAKER_07: Well, what it actually does, it allows you to control the focus.
- 31:44SPEAKER_07: So when you're shooting video, you can do a pull follow focus effect, yeah.
- 31:49SPEAKER_07: So you can say, and then you can program in your start and end point.
- 31:52SPEAKER_07: So you can say, I'm gonna start here on this thing in the foreground and then end the shot with it on the subject of the person in the in the frame.
- 32:00SPEAKER_07: Really neat little remote control.
- 32:03David McClelland: We haven't tried it yet, but it's one of those really nice little innovations where you say and it's a nice open lens f1.8 as well, so you're really gonna be able to see that focus pull.
- 32:12SPEAKER_07: Yeah, absolutely, absolutely.
- 32:13SPEAKER_07: Uh the next one is uh Joby Aquatech underwater housing.
- 32:17SPEAKER_07: Aquitec is not a new company.
- 32:19SPEAKER_07: Joby has been quite innovative in the content creator space, they've got together created this affordable way of being able to shoot underwater images with your phone, and it's got a nice grip on it if you're going to use it.
- 32:32SPEAKER_07: It's not really designed for scuba, it's meant to be for like surfing, for snorkeling, things like that.
- 32:38SPEAKER_07: Another more traditional product we're giving award to is uh Vanguard's latest series of tripods.
- 32:44SPEAKER_07: The Ulta Pro series has been a favourite of ours across our magazines and websites for a while.
- 32:51SPEAKER_07: This is a new series, it's a 3 VRL series, it allows you to level the head in a way, it's very robust.
- 32:59SPEAKER_07: It's just come out in the last week or so.
- 33:02SPEAKER_07: Again, we haven't actually tested it, but it feels like the beginning of a new generation of those tripods.
- 33:08SPEAKER_07: So, next one is a product that I have actually seen before, but it's got much more of an availability now.
- 33:14SPEAKER_07: It's a smoke ninja, really clever invention.
- 33:17SPEAKER_07: It's uh like a pocket smoke machine.
- 33:20SPEAKER_07: Anyone who's used a traditional smoke machine for discos or for in in the studio will know they're quite big, cumbersome devices, and this really is kind of not much bigger than your mobile phone, and you can create a dry ice effect or a mist or a smoke effect with it just with the press of a button.
- 33:37SPEAKER_07: Another one that's going to be a much bigger seller, it's the newest Instax camera, it's their most sophisticated, most expensive Instax camera, the 99.
- 33:46SPEAKER_07: And the 99 use instax mini film, so it's the most popular format of film of all the cameras.
- 33:52SPEAKER_07: It's got two dials on it, so it has essentially what is the exposure compensation dial, and the next one kind of adds color filters to it and streaks to it.
- 34:01SPEAKER_07: Then we on the Capic stand we have the as it's Argo Ago or AGO, I don't know, but it's a film processing thing, it's been made by a company in Estonia, and it's for those who want to develop their own films at home.
- 34:17SPEAKER_07: So the clever thing about that is it is like a controller for the film drum you would use for your processing of your films, particularly colour, but also black and white.
- 34:26SPEAKER_07: And what it does is it measures the temperature and acts as the timer.
- 34:30SPEAKER_07: It becomes it's almost like a funnel for the drum, and you pour your chemicals in there, you set your timers, it's measuring the temperature, and then it compensates on the timer depending on the drop of temperature.
- 34:42SPEAKER_07: So, particularly important if you're processing colour film where the temperature is much higher than room temperature and it's much more critical to get it right.
- 34:50SPEAKER_07: Finally, we start a lot.
- 34:51SPEAKER_07: I like this a nice, nice end one.
- 34:54SPEAKER_07: It's it's Lauer have bought out a 10 millimeter lens.
- 34:57SPEAKER_07: What's special about it is it's the widest full frame lens, which is non is non-fisheye, so it's corrected optically.
- 35:06SPEAKER_07: It's really sm small for for that specification.
- 35:10SPEAKER_07: They've created it to mark their 10th anniversary.
- 35:14SPEAKER_07: You and I are probably around when they first launched at um this show.
- 35:17SPEAKER_07: It's the 10th anniversary of the photography show.
- 35:20SPEAKER_07: So it's really it's really neat.
- 35:21SPEAKER_07: A lens that kind of almost celebrates the 10th anniversary of the show, and also of Laura, you know, another innovative lens manufacturer.
- 35:29David McClelland: And Chris, the photography and video show, it's 10 years old now.
- 35:33David McClelland: I think if anything, this year, looking at your best in show winners, it shows us that despite all of the changes, despite all of the challenges the industry faces, innovation thankfully, does seem to be alive and well still.
- 35:48SPEAKER_07: Yeah, I think so.
- 35:49SPEAKER_07: And I think the photography show and digital camera world, it's photography is much more than just enthusiast cameras.
- 35:57SPEAKER_07: Imaging is in rude health because people may not be buying interchangeable lenses cameras in quite the numbers they were five, ten years ago.
- 36:07SPEAKER_07: However, people are shooting pictures on their mobile phones, so we acknowledge that at some of the awards.
- 36:12SPEAKER_07: People are getting back into film and people are using video, using instant cameras, imaging in its wider sense, people are still taking more pictures than ever before.
- 36:21David McClelland: Thank you very much, Chris.
- 36:29David McClelland: As we draw to the end of the photography and video show 2024, we reflect on the year that was and look forward to an exciting edition in 2025.
- 36:42David McClelland: I'm here with event director Ruth Folkard.
- 36:45David McClelland: How do you reflect on the last few days of photography and video fun?
- 36:50SPEAKER_03: Oh, it's been amazing, David.
- 36:52SPEAKER_03: We've been so uh so pleased to see so many happy faces coming through to the show floor.
- 36:57SPEAKER_03: Lots of people, you know, taking in all the kit that's around with our with all the exhibitors and also taking in so much of the content that we've put on in the stages and theatres, and it's a very knowledge-thirsty bunch, so they always want to learn lots.
- 37:11SPEAKER_03: Yeah, it's been great to see.
- 37:13David McClelland: And it's been very busy out there, hasn't it?
- 37:15David McClelland: Not only on the show floor, but also in the theatres too.
- 37:18SPEAKER_03: Yeah, there's been such a good buzz this time.
- 37:21SPEAKER_03: Um, and we we we've you know had so many fantastic speakers.
- 37:26SPEAKER_03: Um, obviously, a lot of our a lot of the brands on the show floor have brought their own speakers in, and on our stages we've had, you know, Scott Kelby, we've had Julianne Cost, Kelly Brown, we've had Trashander, Lee Swopes, Kelsey Heinrichs, loads and loads of really top-level uh top-level speakers um just sharing their knowledge.
- 37:46David McClelland: That was a fantastic 2024.
- 37:49David McClelland: What can you tell us about 2025 though?
- 37:52SPEAKER_03: Well, we've got some exciting news.
- 37:54SPEAKER_03: We have our dates in place for next year.
- 37:56SPEAKER_03: It's gonna be the 8th to the 11th of March 2025, and for the first time ever, we're going to be uh bringing the show down to Excel London.
- 38:05SPEAKER_03: I know, and then the following year we'll be back at the NEC.
- 38:08SPEAKER_03: So we're gonna be alternating from now on.
- 38:10David McClelland: The word on my lips and probably other people's is why?
- 38:14SPEAKER_03: Well, we know that it's such an amazing community of photographers and video makers um in London, but of course, as well, it's so accessible now.
- 38:24SPEAKER_03: Excel London, you've got the Elizabeth line going straight in from central London, so it makes the whole thing so much more accessible.
- 38:30SPEAKER_03: It's a fantastic venue.
- 38:31SPEAKER_03: We're really looking forward to bringing the show to a new audience as well, as well as hopefully seeing lots of people that normally come to the show in Birmingham.
- 38:38David McClelland: Ruth, can't wait for that.
- 38:40David McClelland: I look forward to getting excited.
- 38:42David McClelland: Well, I already am excited, but I look forward to getting even more excited about the programme for 2025 as it develops.
- 38:49David McClelland: But for 2024, and on behalf of the however many thousands of people have been through the door here, thank you so much.
- 38:57SPEAKER_03: Thank you.
- 39:01David McClelland: And that is it from the photography and the video show 2024 here from the NEC in Birmingham.
- 39:08David McClelland: As Ruth said, we're going to be doing it all over again in 2025, between the 8th and the 11th of March in London at the XL.
- 39:17David McClelland: Big, exciting move for the show.
- 39:19David McClelland: Very much hope to see you there.
- 39:21David McClelland: And that is all for the first season of the Photography and Video Show podcast.
- 39:25David McClelland: Stay tuned for more news about what's coming next.
- 39:30David McClelland: Thank you so much for listening to us throughout this season.
- 39:32David McClelland: If you haven't already gone back through the back catalogue, then please do.
- 39:36David McClelland: There have been so many fascinating conversations featuring many of the people who've featured here at the in-person show.
- 39:42David McClelland: Don't forget to do all of the things that we ask you to do in podcasts.
- 39:46David McClelland: Like, subscribe, share with your friends, leave us a review.
- 39:49David McClelland: It only takes a couple of minutes.
- 39:51David McClelland: But for now, from me, David McClelland, bye-bye.