Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 quick questions with Fiona Chan, Founder of Youthforia (part 2/2)
Transcript
- 0:00Welcome back. Here are the six quick questions. So question number one is, what's your why? Why are you doing what you're doing? I really wanted these products that didn't exist on the market.
- 0:22I really wanted high quality makeup that could act like skincare. For me, you know, I looked around and I couldn't find these products. So for me, my why is I think a lot of people would like these type of products and I just really want them to exist. A lot of
- 0:39my product development process is looking at how do I solve a problem from a very different way. And that really drives me just, you know, kind of creating new concepts of how to solve a problem and creating like a really nice sensorial experience for the customer. Oh, that is so cool. I love that. Question number two is what has been the number one marketing moment so far? And TikTok as a whole can't be the answer.
- 1:06Definitely. We actually got featured on a beauty insider video on TikTok. I mean, on Snapchat. And that was incredible. I hadn't even had Snapchat at the time, but I could see a pop and that was like, this is incredible.
- 1:20I don't even know too much about Snapchat these days. Like, do you mean like an influencer on Snapchat? No, there's actually a publication that does videos. It's called Beauty Insider. And they didn't even tell us that they were going to do a video about the blush. And it just, we know we definitely saw the sales that day.
- 1:37Wow, that's so cool. It actually sparked something for me. I was reading about something else that you do, like these live shopping channels that are kind of specifically beauty app things. I don't know what it's called. Can you tell us about that?
- 1:53Yeah, I go on super great. I used to go on once a month and it was incredible for us in the early days because you have like an hour to talk about your products, why you created it, how to use it. And I mean, it was really like such a great gross channel for us in the early days. And how come you don't do it anymore? Or are you still doing it further between?
- 2:12Yeah, I basically just didn't do it last month, but I'm doing it this month. It kind of reminds me of that like movie. I think it's called Joy where she does the shopping channel and she's selling her like mop or whatever she invents at the time, but in, you know, today's landscape. But I actually don't know too much about these channels. No one's actually spoken about that before on the show. I hadn't even heard of Super Great until I read you talking about it in an article. And I was like, huh, that's so interesting. I'm out of the loop.
- 2:41I watch a lot of QVC to kind of learn how to do live selling, actually. And Super Great is great because it's like just a community of people who love indie beauty brands. I mean, it is where for us, it's where our audience is. And it's just a cool way because you get to see their chat of like,
- 2:57all the questions they're asking and you can answer in them. You can answer them real time as well. That is so much fun. Is it just for beauty or are there other verticals like within it as well for fashion or other things? For Supergrade, it's just beauty. But I've seen that like Amazon has, you know, added like their live shopping feature. I haven't tested that yet, but it's something where I'm kind of like interested to test this year.
- 3:18Oh my gosh, that is so cool. Love it. Question number three is what's your go-to business resource when it comes to book, newsletter, or podcast? I really like reading books of businesses that I really admire. I read the Leonard Lauder book recently, and that was incredibly
- 3:39helpful to think about how did he think about his business over three decades. And then podcasts like this, I think every morning when I go on a run, I always listen to like someone's journey of how they started their business. Love that. Very cool. I haven't heard of that book before, so I'm going to check that out. Question number four is how do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and successful and motivated?
- 4:05Yeah, every morning I love to work out. I either meditate or I do something called meridian tapping where it really helps me think about what I want to do for the day. And then at night, I always try to sleep eight hours a day. I think nothing is worth staying up for, but sometimes things happen. But I do try to do something where I can use relaxation techniques to really calm my nervous system so that I can start each day with a fresh mind. What else besides the meridian tapping?
- 4:34I love taking baths. Sometimes in the middle of the day, if it's particularly stressful, I would just take a bath. But that's like the benefit of working from home. Yeah. A bath in the office, not going to work. Question number five is what's the most important spend of a dollar for you right now in the business?
- 4:54I would say probably my employee salary. I think, you know, having a good team around you is so incredibly important. If I, you know, had limited budgets, I would just try to make a lot of TikToks to kind of offset some of that. But having that support system around me has been incredible. Amazing. And last question, question number six is how do you deal with failure? What's your mindset and approach when something doesn't go to plan?
- 5:23I have, I don't know, I feel like I approach failure as now just part of the journey. I mean, in a day-to-day basis, there's usually something that goes wrong. Previously, I would, you know, freak out or I would, you know, question what I was doing. Now I think about things as, you know, just to kind of expect that some things won't go right. And I kind of put that, like, use that as part of my process. Like we set aside time for things to,
- 5:49go wrong almost just because it's less stressful when you kind of plan for things to not go right. But yeah, I just see it as part of the journey. Amazing. That is sound advice. Plan for things to not go right. Leave time for things to not go right. I love that. Fiona, thank you so much for taking the time to come on the show today and share your journey with Euphoria. I'm so excited to keep watching you grow and all the things you're going to launch this year in 2022.
- 6:23Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 6:47And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 7:10As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
- 7:27Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 7:51And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 8:14As always, please do subscribe, rate and review the show, and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.