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DLHS Hour 3 | Molson Beer Takes a Stand for Women’s Hockey
The episode also celebrates Molson as Human Being of the Week for putting women’s hockey players above its own branding. Through its multi-year partnership with the Professional Women’s Hockey League, the “See My Name” campaign moved player names below jersey numbers—where long hair would not hide them—while Molson placed its own logo in the less-visible space above.
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