Latest / Talk with Linda Reed-Enever
Marketing During Economic Uncertainty
When economic challenges arise, it can be a natural instinct for many business owners is to tighten the purse strings. And all too often, marketing is one of the first expenses to face the chopping block. But let's rethink this approach. Pausing your marketing efforts during uncertain times is akin to switching off the "open" sign for your business. Instead of retreating, this is the moment to step up, stay visible, and build trust. Why Marketing Shouldn't Stop Even when times are tough, people still buy. They're just more discerning about their purchases. This shift in consumer behaviour…
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