Latest / Make It Happen with Iyia Liu

How To Get Your Products Into Retail Stores
Getting your product onto retail shelves can completely change the scale of your business - but how do you actually convince a retailer to stock you?
In this episode, I’m breaking down what you need to know about getting your products into retail stores, from building demand online first to researching the right retailers and putting together a strong pitch.
I share why getting stocked can help you reach new customers, increase sales and build credibility for your brand, as well as some of the trade-offs you need to consider - including smaller margins and potential exclusivity…
The skinny
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