Latest / Gimbal Podcast / Meet the Man Who Mastered Viral Education Content

Transcript

Meet the Man Who Mastered Viral Education Content · Gimbal Podcast

• 0:00
  And then all of a sudden, now you're working with some of the biggest names in the world.
• 0:02
  We do a lot of things that don't make sense that don't scale.
• 0:05
  Are you writing the scripts for your clients?
• 0:07
  I think people overcomplicate content what's going to do well and what's not going to do well.
• 0:10
  I'm just trying to figure out how you went from nothing.
• 0:13
  That video crushed so hard because...
• 0:16
  My guess today is the YouTube strategist for some of the largest,
• 0:19
  most well-known authors and thought leaders on the entire planet.
• 0:22
  I'm talking Malcolm Gladwell, Jesse Itzler, Daniel H. Pink, and Scott Galloway.
• 0:27
  His name is Jimmy Johnson and he is the co-founder of Say Koma Say,
• 0:31
  an agency that helps thought leaders and authors grow their following on Instagram and YouTube.
• 0:37
  My interview with him talks about what it's like to strategize for a whole variety of YouTube education channels.
• 0:43
  It's a good one, so stick around.
• 0:45
  The unique interesting thing about you and your story with Say is you kind of burst onto the scene
• 0:50
  and then you took over the entire book industry with one fell swoop.
• 0:54
  You didn't dilly dally with middle of the pack self-published authors.
• 0:58
  You went right to Gladwell.
• 1:00
  What did that first email look like to him or to his team and how did you eventually land him?
• 1:05
  Man, it's a lot of credit to my business partner.
• 1:08
  Just shot him in a cold email and I think one very easy and obvious move for us was creating
• 1:17
  free samples for anyone we reached out to.
• 1:19
  And for Malcolm, that's one thing we did and pushed them over the edge to post those videos
• 1:27
  before we even started working with them.
• 1:29
  And I think that is what really separated us from other people who may have reached out.
• 1:35
  And honestly, when you look at those who are as big as Malcolm,
• 1:40
  I think there's an intimidation factor of like, oh, I can't get Malcolm.
• 1:44
  And that's just not true.
• 1:45
  It's simply not true.
• 1:46
  There's an advantage to your inexperience that I don't think a lot of people recognize till
• 1:50
  they're older. We have an advantage of being the young kids on the block.
• 1:54
  We grew up with social media.
• 1:56
  We know what we're talking about and slowly having the opportunity to work with these amazing
• 2:01
  author speakers and just any client we've worked with.
• 2:05
  You had a few clients before Malcolm, Gladwell.
• 2:09
  Was that part of the conversation as well?
• 2:11
  Like, hey, look who we've worked with in the past.
• 2:13
  You can trust us because these people trust us.
• 2:16
  Definitely.
• 2:17
  I had to do it 100%.
• 2:20
  Who are you working with at that time?
• 2:22
  Jesse.
• 2:23
  I mean, Jesse's a huge client in himself.
• 2:25
  He's a thought leader that is adored by millions of people,
• 2:29
  has run multiple businesses, has married to a billionaire.
• 2:31
  I'm just trying to figure out how you went from nothing.
• 2:34
  You decided to start this agency with Andrew, your co-founder.
• 2:38
  And then all of a sudden, now you're working with some of the biggest names in the world.
• 2:40
  Yeah, I think it started with the decision.
• 2:43
  I got a call from Andrew to start this agency and we're both doing different things in content.
• 2:49
  Kind of similar worlds, but different.
• 2:51
  I was a creator and he was a manager and a mastermind behind a lot of different pages.
• 2:57
  We both didn't feel super fulfilled in the work we were doing.
• 3:00
  It didn't feel like we were moving the needle in the lives of those who are consuming it,
• 3:05
  which sounds cheesy and corny, but it's true.
• 3:07
  It's freaking exhausting, making content that's brain rot,
• 3:15
  that doesn't have a lot of value to it all the time.
• 3:17
  It gets old, the pattern gets old, but when you see DMs, comments of actual change being made,
• 3:25
  that is what continues to fuel not only you wanting to post content, but you wanting to innovate.
• 3:30
  Did it take some convincing in the fact that YouTube or social media was worth considering
• 3:36
  in the first place? How do you tell someone who doesn't realize how incredible and how lucrative
• 3:42
  YouTube is? How do you convince them, first of all, that it's actually what it is?
• 3:46
  And then secondly, to pay you money to be the one that runs the whole thing for them.
• 3:50
  First off, verbally convincing is not work. It's a waste of time. That is a complete waste of time.
• 3:57
  Like, I'm a huge fan of Gary Vaynerchuk and I've heard him say this a thousand times,
• 4:03
  he is not in the game of convincing. He is not. People are going to come around.
• 4:07
  Like, the fact that YouTube is the game is literally a fact. It's a universal fact.
• 4:14
  It's a truth, I believe, and I will never, ever lose that conviction.
• 4:19
  But I'm not going to convince anybody of that because that conviction took me 10 plus years to build.
• 4:25
  I give my flowers so many flowers to those who actually are taking the risk on YouTube,
• 4:33
  but also those that question it because there is a lot that could go wrong,
• 4:37
  putting your brand on YouTube, especially when you work with the people that we work with who
• 4:40
  are, they've gone their notoriety in more traditional media. Daniel Pink, he was the vice
• 4:48
  president speechwriter. That's crazy. In the 90s, we take a lot of responsibility and
• 4:55
  the pressure of making sure what we're putting out there and what we're getting hired to do is not
• 5:00
  normally does well, but puts them in a good light. What is it like logistically from a say perspective
• 5:06
  to have a bunch of clients? Let's say, I mean, you've got, I don't know, I don't actually don't know
• 5:11
  how many clients you've got at the moment, but let's say you were to onboard another client.
• 5:14
  How do you fit them into your whole cycle? Do you bring more team members on? Do you squeeze
• 5:20
  them in and then all of a sudden you're sleeping one hour less every single night? Was it look like?
• 5:25
  I think it starts with that, that the latter. I think it starts with the latter of like at the end
• 5:31
  of the day, like we pour so much into everyone we work with and we don't have that many clients,
• 5:37
  you know? If we wanted to scale this business to be like just a machine that poops out a ton of
• 5:43
  content for anyone who's interested in working with us, like first off, I don't know if that's
• 5:48
  the best business model, but second of all, like we could do that and we don't do that. We're so
• 5:52
  hands on and everyone we work with, like, you know, when we onboard one or two new clients, like we,
• 5:56
  yeah, we lose an extra hour or sleep a night for a month until we figure out really what resources
• 6:01
  need to go into it long term because we need to be at the pulse of what they want to share. What's
• 6:06
  the best way to share it? I think that's the luxury of like where we are as a company right now too,
• 6:11
  is our priorities are solely on it. What's the offer or the promise that you make to the
• 6:18
  clients that you take on board? Is it for a certain duration of time? Is it for a certain duration
• 6:22
  of a number of views that you offer? Like what's the standard say package look like? The answer is
• 6:28
  there's none. There's no standard. There's no standard say package. It really really does not. We do
• 6:35
  a lot of things that don't make sense that don't scale and one thing that definitely doesn't scale
• 6:40
  is customizing the strategy. You know, everyone has different problems. You know, like we have some
• 6:46
  clients that literally just want to sell their course. You know, we have one client who just wants
• 6:49
  to sell their book and those are although they might sound similar and they might look similar
• 6:56
  even on social like they are completely different. What platforms we put them on are completely
• 7:01
  different. Just at the level with the people we're working at, like, there are more problems that
• 7:06
  we need to solve and there's more complexity to it. Okay, so all of your clients have different
• 7:10
  goals and different expectations of what you provide to them, but surely there's some similarities
• 7:16
  between all of them and the tactics that you deploy to like get views or get subscribers or convert
• 7:21
  people. What are some of the lessons in that world there? I would say number one, no matter where you're
• 7:28
  posting, no matter what type of content you're creating, the first thing you want to do is establish
• 7:33
  why you're uniquely positioned to give that advice. Andrew always says it. My business partner
• 7:37
  always says it. Who do you want to listen to for advice on career advice? A 19-year-old
• 7:44
  life coach or Obama? Wait, is Obama a client of yours? No, no. But it's an astronomical
• 7:53
  difference in that answer and Obama is well known. So his credibility is well known, but there's
• 8:00
  a lot of people that I respect at the level of Obama that aren't well known and go under the
• 8:06
  radar and their work doesn't, isn't on NBC and CNN and Fox every night. And so their credibility
• 8:13
  is less well known and we need, it were the Delta not to just make them famous, but like get them
• 8:19
  well known enough in the right way so that anything else that they want to share carries more weight
• 8:25
  to it. And so that's number one. And I also say, you know, this is something that I've realized
• 8:29
  recently. We want more optionality of who we're working with. And you know, there's so much that
• 8:35
  comes with putting yourself out there and building a personal brand. I'm looking to build my personal
• 8:39
  brand the way that our clients are building their personal brand. But Caleb Ralston has a really
• 8:44
  great feel and idea of like one of the X factors that makes someone pop on social media. And
• 8:51
  it says a brand in general. And it's like, it's this idea of like, what is a contrarian view that
• 8:57
  you have that others don't? What makes your take unique? What makes something a little bit more edgy?
• 9:02
  And it's not coming up with random things that are like controversial and saying them just
• 9:07
  just to get clicks. But in your niche, like, what is something maybe a little bit unique about your
• 9:13
  take that gives you some edge that makes you stand out and that you have conviction in. And I think
• 9:18
  sharing that and amplifying that as much as possible is how you're going to build your tribe.
• 9:23
  Are you writing the scripts for your clients? Or are you writing them with them? Or are you
• 9:27
  riffing like what it depends? It depends. It really depends. Like, there's some prompts that we
• 9:33
  can hand off and it really strikes a chord with who we're working with and they want to run with it.
• 9:38
  And there's also often so much benefit to AI right now. Specifically, I think one of the
• 9:44
  advantages we have as an agency is that all of our clients have so much work out there that's
• 9:49
  public. And so not only are we able to download all that and kind of create GPs that are duplicates
• 9:55
  of our clients to be working with on ideas. Like, our clients, the most valuable thing is their time.
• 10:01
  You know, they're at the stage in their career where they have families, they have priorities,
• 10:05
  social media isn't what their life's built off of, right? And so we have so many questions to ask,
• 10:10
  we have so many ideas to kind of work with. Being able to work with their past media and writing
• 10:16
  to concept and write what we eventually want to film and produce is so helpful. And so we lean
• 10:22
  on that a lot for sure, for sure. You started working with Dan Pinky basically had a very,
• 10:29
  very small following on YouTube. He was putting out content. It wasn't getting the views that he
• 10:33
  deserved. You intervened and now he's at 65,000 subscribers of the course of maybe four or five
• 10:40
  months. He's pulling half a million view videos to talk to me about that time that you kind of
• 10:45
  stepped in and how you brought hit like the tactics you used to grow him so quickly and effectively.
• 10:50
  After posting a lot of archival stuff just to get the page up and running again and getting
• 10:56
  some excitement around it and some activity on the page. What really helped take his YouTube
• 11:02
  account off was understanding what does well on YouTube and what doesn't do well on YouTube.
• 11:07
  It's a packaging platform and we could create the best video with some of the best insights
• 11:12
  from Dan. And if it's not packaged in a way that someone wants to click on it, no one's going to
• 11:17
  watch. And so once we started to use tools that like one of 10 to analyze in all these multiplier
• 11:27
  Google Chrome extensions to analyze YouTube pages and other people in Dan's niche, which was also
• 11:33
  huge looking at competitors, we were able to see what's working for them and apply some of those
• 11:39
  video ideas, remix some of the titles and thumbnails to fit the strategy for Dan. There's no one
• 11:46
  like Dan, but there are people that are in similar niches and talk about similar subjects that
• 11:52
  we could package a video in the same way if it's done well. And then the actual contents of the
• 11:56
  video are going to be completely different because Dan's completely different. His perspective is
• 12:00
  different. And I think one of the advantages we have with someone like him is like we're leaning
• 12:05
  into his credibility a ton. The biggest video we have on his page is 21 life changing books
• 12:11
  summarized in X about a minute, 18 minutes. That video crushed so hard because he we establish
• 12:19
  his credibility from the jump. If I were to make that video, what makes me uniquely positioned
• 12:23
  for you to listen after you see that title? You know, if in the intro, I just start summarizing
• 12:29
  like why is it life changing? He's read all these books. He's also an author of seven books and he
• 12:33
  starts by saying, I've read more books than probably all of you. I'm 61 and and and he starts by
• 12:42
  sharing like, you know, there's 4,000 books that are written a year and all this stuff. How are you
• 12:49
  possibly in the average person reads four books a year? How are you possibly going to read all these
• 12:54
  books? I'm going to share with you the 21 most life changing books I've ever read and summarized
• 13:01
  them for you right now. I think people over complicate content. What's going to do well and what's
• 13:05
  not going to do well? That is a freaking great idea. That's a great idea. Just plain and simple like
• 13:10
  Mr. Beast talks a lot about make how do you grow YouTube channel? Make videos people want to watch.
• 13:15
  Okay. At first you might be thinking, yeah, though Mr. Beast, but seriously like if you're in a niche
• 13:20
  that is talking about like, you're trying to grow your like water gun company. Okay. And you want
• 13:25
  to make videos about like the engineering of your water gun. It's like, no, what do people actually
• 13:30
  want to watch? Okay. Like the psychology of a human, they might want to watch two people battling
• 13:34
  with two different water guns and which one works better. And so you have some type of like, you
• 13:39
  create a storyline with that and you ultimately end up selling more water guns. One thing that you've
• 13:45
  told me in the past that you've done with Jesse is you posted the videos to his Instagram following
• 13:52
  which I think is like 10 times larger than his YouTube following. You posted it on a broadcast
• 13:56
  channel before releasing the video. What kind of impact has that been as that had on the video?
• 14:02
  Yeah. I mean, that's a super interesting and small case study that I really do think help grow
• 14:09
  Jesse's account, which was he is a following of 1.2 million followers on on Instagram and 2.2
• 14:15
  million followers across all his platforms. And so what we had done was number one reward his
• 14:21
  biggest fans by delivering in the unlisted YouTube video that's going to go up a few days later.
• 14:28
  Like that makes you feel special. Okay. Regardless of like you can't even quantify the trust you're
• 14:34
  building with your audience when you do that. You can't quantify it. Like you really can't. It's
• 14:38
  it's special. If I were to see that come to me from my favorite YouTubers, you know, and I
• 14:43
  felt like I was getting an exclusive look and an early look, I would probably click on it. And
• 14:47
  you know, it's we've done it too many times. I think now to where like it's worn off. But what
• 14:52
  happens is when you do that, you get those initial fans, you get those initial viewers. One, they're
• 14:58
  your biggest fans. They're going to watch the whole video. So you're getting the initial data as
• 15:03
  way longer watch time than probably any other viewer in the world because they're your biggest
• 15:10
  fans already. So then when you publish the video, and I honestly like a YouTube exec might
• 15:15
  dispute me on this strategy, I don't, but this is just my like really what I believe when you
• 15:20
  publish that video, it starts from published zero minutes ago. And you already have 1500 views or
• 15:27
  to 3000 views or 10,000 views. However many people you funneled in while it was unlisted. And the watch
• 15:34
  analytics are insane. The watch time is way higher than average. You know, you're starting with
• 15:41
  a number of views. If I'm browsing, searching for a good video, there's so much decision-making
• 15:46
  that happens just looking at how many views a video has. So consciously like I'm going to rank
• 15:52
  the best video to watch off of if other people loved it. And if other people are watching it. And so
• 15:57
  if you're giving yourself a little bit of the head start of credibility and views,
• 16:01
  and then you're giving yourself the like you're giving YouTube enough data to work off of for
• 16:06
  like, oh wow, also this is the type of person that likes to watch this video. You're giving YouTube
• 16:12
  a bunch of data of the kind of person who already loves you when you when you do the unlisted
• 16:17
  strategy. It creates a flywheel. And if the video is good enough, I think it starts to take off.
• 16:23
  And that's we've seen that to be true, by the way. That's why you should build a newsletter
• 16:26
  and launch it on listed video three days before it goes public. You know, you should build a broadcast
• 16:32
  channel on Instagram. You should build an audience everywhere else. And like that's why it's important
• 16:38
  not to just be on YouTube, not to just be on Instagram, but everywhere. If you only have
• 16:41
  so many resources, maybe you should start to make a priority list of like what content goes up
• 16:46
  where and maybe just like ex-out Twitter and ex-out threads and ex-out snapchat because it may
• 16:51
  be not worth your time because you don't have the time and resources, but there's benefit to all these
• 16:55
  other platforms for YouTube. YouTube recently announced that collab posting is a thing,
• 17:03
  kind of like what you'll be able to do on Instagram. You've got a handful of clients that are all
• 17:08
  kind of in the same world, but different from each other. Are you thinking about collab posting
• 17:12
  in any unique kind of way right now? Definitely. Just collaboration in general, all right, across
• 17:18
  any platform, across any like art form, you look at like t-shirt designers and, you know,
• 17:25
  painters and them collaborating and work. It blows up both both businesses and both personalities
• 17:30
  work a ton. You look at the cross promotion of like Beyonce and her traditional pop music
• 17:36
  and country music and it blows up. In the education space on YouTube, it's just you do not see that a lot.
• 17:42
  You see it with entertainers, Mr. Beast and Speed, you see it with Logan Paul and Jake Paul
• 17:48
  or look, you know, but education, you don't see it that much. You only see it with the people
• 17:53
  who have been on YouTube for a long time and understand the game. Marcus Brownlee, you know,
• 17:58
  and other creators who are also reviewing tech stuff. I don't think you see it with a lot of
• 18:04
  like authors that are kind of putting out their own education content. I don't I don't I just
• 18:09
  don't think that it's utilized enough and now that there's this like collab setting and this
• 18:15
  opportunity and this feature on YouTube where you can literally collaborate channels. I think
• 18:19
  that's going to be one of the most underrated plays of 2026 and I think what really is going to
• 18:25
  make the difference is like what type of ideas can you strategize from that? And the first place
• 18:29
  you should look is not from like ground zero. You have all these other examples of creators collaborating
• 18:36
  in other niches. If you want if Dan Pink, who's a writer and wants to make a video about motivation,
• 18:42
  he could collaborate in a collab channel with maybe one of the top psychologists in that field
• 18:47
  from Harvard, who's also trying to grow his personal brand. There's so much like Neil deGrasse Tyson
• 18:52
  and Bill Nidestine's guy could collaborate on. And the fact that you can do it. You know what's
• 18:57
  interesting. Right. So all these books that I've read behind me here, I think a huge important
• 19:03
  reason for why I've read that book and not any other kind of book is you flip it over on the back,
• 19:08
  especially for educational books. They've got five or six other authors who have vouched for that
• 19:13
  book. And when I'm looking to read something new, I'm looking to see who is vouched for that that I
• 19:17
  know and recognize. And so it's interesting to see that that is such a thing in the book writing
• 19:22
  world. But to your point, like collaborating on YouTube in the education niche is not that popular.
• 19:27
  So hopefully you guys are the ones to kind of kickstart that trend because it feels like there's
• 19:31
  a good opportunity. The only example I see consistently enough is like going on podcasts.
• 19:37
  Like if you were to go on diary, the CEO. That's true. Yeah. Steven is giving you the like right
• 19:42
  a passage that stamp of approval for his entire audience. And so that's a form of collaboration.
• 19:47
  But the question becomes are those podcasts channels going to start collaborating with the channels
• 19:53
  of the guests? I have seen it a little bit. Like John Yushai recently put out a video with the
• 19:57
  sticks guys and they did a cloud. But John Yushai is very YouTube based is that you so you're
• 20:02
  asking is diary of a CEO going to put out a video and tag Alex Hermosi and then, you know, amplify
• 20:09
  the view potential for that. I see it all the time in the short form content space. Like it's way
• 20:14
  more exciting for podcast for Chris Williams since podcast to collaborate on Instagram with Hermosi
• 20:20
  than to collaborate with a guest who is very qualified to be on that podcast. But doesn't have a
• 20:26
  great social presence. That's just the leverage of having a great audience is like Chris wants some
• 20:32
  of Hermosi's audience and vice versa. And so it's like it's mutually beneficial. If diary of CEO
• 20:38
  has a psychologist at a Stanford who doesn't have a YouTube channel or has a YouTube channel with
• 20:43
  30 subscribers, why in the world would they do that? They're putting their audience into position
• 20:47
  to where they might start browsing onto that channel and end up empty handed and now they're leaving
• 20:54
  with like maybe a sour taste in their mouth rather than going back into the wormhole of diary of
• 20:58
  CEO. Also a good pitch to work with you if you're a thought leader or an educator that doesn't have
• 21:04
  a social media following that wants one. It's advantageous to work with say because eventually when
• 21:10
  you do get undyrie of a CEO, they're going to want to collab with you. Super, super. No, it's a great
• 21:14
  point. What is your stance on where YouTube's going to be in the next couple of years? What do you
• 21:19
  expect? I think YouTube's probably the most interesting spot they've ever been in because of the
• 21:24
  threats to YouTube and the two threats to YouTube right now are Spotify and a potential AI only
• 21:33
  long form platform similar to what open AI is doing with Sora too. You look at what Sora is doing
• 21:38
  and it is like it is taking so much market share out of Instagram Reels and TikTok right now.
• 21:44
  Are you scrolling on Sora all the time? No, but that's how I know is because the content from Sora
• 21:50
  is getting downloaded and reposted onto Instagram Reels right now. It's competing content on Instagram
• 21:56
  Reels. Is that trendy? Is that a trend right now or is that something that's going to stick around
• 22:01
  for a long time? It doesn't matter. There's market share being taken and that is going to happen
• 22:06
  with YouTube and I can't predict if that's going to stick around. By the way, I feel very bullish
• 22:11
  at will. I saw a video of Will Smith doing something like a promo for some silly product and I
• 22:21
  didn't even realize because they took the watermark of Sora off. I didn't even realize it was Sora.
• 22:25
  I'm someone who I watch videos all day like I'm someone who would know and so in a year,
• 22:32
  Sora is going to be way more insane and one thing that they're doing that's super smart is you
• 22:35
  have to get like you have to get invited to be a creator right now in Sora so they're getting people
• 22:40
  who are very good at what they do and I think YouTube is 100% going to have some type of
• 22:46
  competitor to themselves that is just AI related and I don't know if it's going to be like a tab
• 22:52
  on YouTube that is like YouTube AI or you know I don't think they'll call it AI but you know
• 22:58
  or they're going to have a separate platform or they're going to buy the company that wants to
• 23:02
  compete with them but that is going to change the game honestly because like just think about
• 23:07
  creators and how much flak they have right now burn out how many creators have had burnout
• 23:12
  Devon on YouTube people were dying for David Dobrik's content and then you just stop posting he
• 23:17
  was getting 19 million views of video why was he getting 19 million views of video because people
• 23:21
  were addicted to the humor people were addicted to his style they were addicted to him they felt
• 23:25
  like they were his friend is like a crazy pair of social relationship I don't think people are
• 23:29
  going to care that they're watching AI content if they're laughing like the market decides your
• 23:35
  laughter decides so like in the comedy niche right okay in the education niche in the news niche
• 23:42
  if you wanted to get the fastest news from a trusted source in New York Times has a not the
• 23:48
  New York Times the most you know trustworthy new source there you know they have a lot of opinion
• 23:52
  sections whatever but in the New York Times has their own AI avatar that's just pooping out content
• 23:58
  and you could they're citing everything and in there anytime a piece of news comes out they have
• 24:04
  an AI avatar post news with amazing b-roll and you could get that way faster at 6 p.m. than waiting
• 24:09
  till 9 a.m. why do you think Instagram's taking over I mean seriously like the fact that if news
• 24:14
  happens of a big trade between LeBron James and Kevin Durant on a Saturday you have to wait for
• 24:19
  Stephen A Smith and Pat McAfee's take on Monday morning to hear what they're going to say about
• 24:23
  it is crazy to me so like the personal brands that are going to crush are the AI avatars and so
• 24:29
  what are you going to do are those avatars competing on the same playing ground as all the human
• 24:33
  creators I don't think as a very liberal news outlet that cares about its creators and cares
• 24:39
  about the well being of its creators YouTube's going to let that slide I think there's going to
• 24:43
  have to be a separate platform and I honestly think that they're going to either buy a separate
• 24:46
  platform or they're they're going to lose in that department to whatever platform that is time
• 24:52
  will tell but it sounds like you're very bullish on the future of AI generated content 100 percent
• 24:58
  I enjoy it you enjoy some of it like I don't yeah I think people just like have a distaste to it
• 25:03
  because it's new but like newsflash it's coming and I won't get into it too much but that's why I'm
• 25:09
  bullish on what we're building with say and the avatars we're putting together there's no better
• 25:14
  agency that knows how to build a personal brand from rock bottom that doesn't change when it comes to
• 25:19
  AI avatars okay Jimmy have one last question for you who is a creator that's on your radar right now
• 25:26
  that you're really impressed with I get chill I do got chills thinking of saying his name right now
• 25:31
  because I'm so bullish on him is curwin I've talked to you about this guy before I'm like obsessed
• 25:38
  with the way this guy creates I think a lot of people today because there's like this fomo of
• 25:44
  being first to share something or you know getting a lot of content out but the creative this
• 25:50
  extra juice that you can't really put your finger on that like the taste the touch that goes
• 25:56
  into it you can't quantify what that does but what it does is it builds trust and it builds a
• 26:02
  unique look that no one can compare themselves to you and cool curwin although he doesn't get out
• 26:08
  as many videos on YouTube and just so everyone gets a sense he's like he's not an educational
• 26:13
  YouTuber he's an entertainer and makes like you know videos I'd I'd put in the likelihood
• 26:18
  or put in the same room as like Casey Neistat's kind of where you don't know where you're gonna get
• 26:23
  and he's a videographer and a photographer he makes this what Casey did really well Casey Neistat
• 26:29
  he makes videos that would be traditionally boring interesting just because of the creative and I
• 26:35
  see that on short form content I see that on YouTube the ones that go the extra mile to make a
• 26:41
  transition when you're leaving your apartment to hit the street to go get pick up your camera and
• 26:46
  you may add an extra extra layer of creativity of like ease to watch I don't want to just watch
• 26:53
  some ugly video I'd rather watch a pretty video of that getting shared to me and it has all to do
• 27:00
  with how much care that creator puts into it in their taste that is a massive opportunity for
• 27:07
  educational youtubers who are making content like Dan Pink if Dan had more time I'd want to make
• 27:13
  like all these likes you know cute sexy creative twists on his videos the the time the resources
• 27:20
  that that requires may not be the best being for his or our book right now but if you're a creator
• 27:26
  and you want to stand out like that's definitely one thing you should consider cool Jimmy well thank
• 27:30
  you for being a guest on the show people can see your work by looking and subscribing to Dan Pink
• 27:36
  Jesse Itzler Scott Galloway Malcolm Gladwell a whole bunch of different educators and they can
• 27:43
  also visit your website which is say commosay.com from the Italian phrase say commosay which means
• 27:50
  you are as you are one of our goals is to not change who our clients are just amplify their message
• 27:57
  in the best way possible thank you very much for coming on the show and we'll talk to you again
• 28:01
  thanks for having me Devon that's it for today's episode thank you for watching or listening
• 28:05
  if you're watching on YouTube please consider subscribing so you can stick around for when the
• 28:09
  next episode drops and if you're listening on one of the audio platforms please leave us a review
• 28:14
  and a rating it really helps us grow the show and book more awesome guests see you in the next one