
Mike Roeth | Crossing the Muddy Middle
This week’s guest is Mike Roeth, Executive Director of the North American Council for Freight Efficiency or NACFE. NACFE has been around for over 15 years - originating from a workshop run by the Rocky Mountain Institute in 2009. Their objective is to drive the development and adoption of efficiency enhancing, environmentally beneficial, and cost-effective technologies, services, and operational practices in the movement of goods across North America. Mike has been leading NACFE in these efforts pretty much since its inception. In the conversation, Mike discusses the concept of the “Messy…
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