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Everpure (Pure Storage, PSTG): Shifting from Hardware to Data Management
Everpure, formerly known as Pure Storage (PSTG), is undergoing a significant business model transformation from solely a NAND flash hardware provider to a data management and software-centric company. This shift is highlighted by the acquisition of 1Touch (rebranded as Pure1) to enter the Data Security Posture Management (DSPM) market and a strategic partnership with Meta, where Everpure provides high-margin IP licensing and engineering services rather than just physical storage arrays. <br>Despite record R&D spending approaching $1 billion and recent price increases to offset memory…
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