Latest / CattleUSA Daily / 149: The Cattle Health Breakthrough With a 20 to 1 ROI with Rodrigo Bicalho

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149: The Cattle Health Breakthrough With a 20 to 1 ROI with Rodrigo Bicalho · CattleUSA Daily

0:00
Welcome to another episode of the Kettle USA Daily podcast.
0:03
Today we are welcoming the founder and scientist behind an
0:08
amazing product called Therapies.
0:11
Rodrigo is joining us today. And Rodrigo and I have a little
0:15
bit of a history together in the industry.
0:17
And when I first got introduced to this product and introduced
0:20
to Rodrigo and his story and just the science behind
0:25
therapies, I was enamored from the very beginning.
0:28
And so I'm so excited to bring him on today to share more about
0:32
that with all of you guys, his passion behind it and just the
0:35
story behind this business within the cattle industry and
0:38
what has what it has looked like, the impact that it's
0:41
continuing to have and just the science behind it.
0:44
We get really science technical today, but it is so fun.
0:48
And Rodrigo does a great job of getting into the weeds of the
0:51
science, but also making it super understandable and
0:54
digestible for all of you listeners out there.
0:57
So without further ado, let's go ahead and hop into this episode
1:00
with Rodrigo. But before we do, make sure you
1:02
like subscribe, write and review share with a friend.
1:04
We really appreciate it here at the team.
1:06
And let's check out this conversation with Rodrigo.
1:12
Welcome to the Cattle USA Daily podcast, your go to source for
1:16
the latest livestock markets industry insights and the
1:19
updates shaping agriculture today.
1:21
I'm your host, Lauren Moylan, a passionate advocate for
1:24
agriculture here to keep you informed and connected.
1:27
Now let's dive into today's episode.
1:33
Rodrigo, welcome to the podcast. We are so excited to welcome you
1:38
on to share a little bit more about therapies and the amazing
1:43
science behind such a fascinating product.
1:46
You and I were talking before we started just about our history
1:50
together and how early on in my career I was learning about this
1:55
product and just how fascinating it is to hear about something so
1:59
unique and so new. So I would love it if you could
2:02
just share a little bit more about the company and kind of
2:05
the start of therapies, how you got started, how you found it
2:09
and kind of go from there. Great.
2:11
Well, firstly, Lauren, thank you so much for the opportunity that
2:17
you know, you remember that we're part of this industry and
2:22
that would be interesting for us to be part of your podcast.
2:26
Thanks for the invitation. Yeah, the company is a family
2:31
company. I mean, the history is
2:32
interesting. I was, I'm a veterinarian.
2:33
I was a professor at Cornell for 13 years.
2:37
I have a PhD in epidemiology in epidemiology as well.
2:41
So I'm, I'm a researcher by training, right?
2:45
So a veterinarian and a researcher.
2:46
And when I was a Cornell, I ran a very productive research
2:52
laboratory, had many graduate students, masters and PhD
2:57
students, postdocs, visiting scholars from all over the
3:00
world. And during that period, we
3:03
published, I think that our group published 120 something
3:08
articles, more than 100 are scientific articles over that
3:13
period of time. And we also have several patents
3:16
that are under our name that are part of the Cornell patent
3:20
portfolio and some of it are actually licensed by us, by the
3:24
company. But I founded the company
3:27
initially around the diagnostic technology that we developed
3:31
when I was a Cornell. We licensed that from Cornell.
3:34
The product line is very popular.
3:37
It's been on the market for over 10 years now.
3:40
It's called Oxymast. It's basically an on farm
3:43
mastitis test and I named the company after my two sons and my
3:49
older son is Philippe, so Fe and my younger son is Rafael.
3:53
Philippe is 22. He works for us.
3:55
He's a he's an Aggie. He went to don't hold that
3:59
against him, right, Lauren being a case they did.
4:04
But Philippe helps us with our key accounts now full time, very
4:08
passionate, loves the loves his job, loves the company.
4:12
And Rafael is a senior in in high school.
4:15
So this was 10 years ago, 11 years ago when the company was
4:19
founded four years ago, we made the decision to move out of New
4:24
York, abandoned our my academic career, me and my wife, my two
4:29
sons moved to Texas, moved the company here to College Station.
4:33
We picked College Station as a location because because it's in
4:37
Texas and we wanted to move to Texas.
4:39
That's a very business friendly state and it aligns with our
4:43
ideology and principles very much.
4:46
So we've been very happy ever since we've moved to Texas and
4:50
the company took off, it really exploded in growth and therapies
4:55
was given birth as a product here in Texas already.
4:59
And you know, I've have been studying stress in the, in the
5:05
consequences of stress during my academic career and the ability
5:09
when I moved here that we have an A gigantic R&D facility that
5:15
we built and we put our energy and effort into developing that
5:18
product. And you know, a mixture of hard
5:21
work and luck, we were able to land the final formulation of
5:25
therapies which we have been commercializing for 3 1/2 years
5:28
now incredibly successful. To summarize the journey we
5:33
launched the product and at that time we were a company of five
5:37
or six employees. The first year we had no
5:41
marketing budget, no sales force and have a very good partnership
5:47
with distribution. Distribution has been a part of
5:50
this business and a part of therapies since the very
5:53
beginning. But we were able to sell nearly
5:56
1,000,000 doses of therapies in that very first year, which was
5:59
incredible. And this year, we're going to
6:03
sell about 15,000,000 doses of Therapies in the US alone.
6:09
And the company is now therapies is registered as a product in
6:14
Canada, in Mexico, Brazil, Argentina.
6:18
I'm actually travelling to Colombia next week to launch the
6:22
product in Colombia. And then from there, I'm going
6:25
to China where we are already selling our product.
6:29
And I'm going to inspect some of our new equipment for our new
6:32
factory that we're building in College Station in Shanghai.
6:36
And then from Shanghai, I'm flying to Tokyo to negotiate our
6:40
distribution agreements in in Japan.
6:44
So we're we're a global company and we're proud to say that 100%
6:50
of everything that we sell is manufactured in College Station,
6:54
TX. So we are a proud America made
6:59
company and we want to continue that.
7:02
As a matter of fact, we're building a brand new factory and
7:06
our headquarter facilities, offices and R&D laboratories and
7:11
all of that in College Station now.
7:14
So we're expected to move into that into that new facility mid
7:19
next year. And when you come to College
7:21
Station for a football game, you're more than welcome to to
7:25
visit us in our new facilities here.
7:29
That I don't know if you'll get me to a football game.
7:32
I will say your guys's football stadium is pretty great.
7:37
But I will be cheering for the Cats through and through.
7:42
So I did tour College Station when I was trying to decide on
7:45
colleges to go to, but inevitably A&M was not the one I
7:51
landed at. So I will try not to hold that
7:53
against you, Rodrigo, and I will try not to hold it against your
7:56
son and the rest of your family for being Aggies.
7:59
It's OK. I I know a lot of Aggies.
8:02
I judge all of my Aggie friends for their rings.
8:06
I tell them I have some friends that I have a guy friend that
8:09
will forget to wear his wedding ring sometimes but he will never
8:13
forget his Aggie ring. His Aggie.
8:14
Ring. I'm pretty sure he showers with
8:16
it like it. It stays on all the time.
8:20
So breaking down the product a little bit, can you break down a
8:23
little bit more of the science behind it and then some of the
8:27
like in practice use of the product as well, Rodrigo?
8:31
Yeah. So, you know, I have to admit
8:34
that we didn't know much about the technology when we started.
8:38
We knew it modulated behavior. We knew it had some positive
8:43
effects on the way that and the way that animals behaved after
8:47
they were treated. But we learn a tremendous
8:50
amount. We have invested plus four
8:52
years, we've invested about $4 million in research in
8:57
understanding how the product works today.
8:59
We have a very, very good understanding of how the product
9:03
works, what's the mechanism of action and what is it delivering
9:08
in profits to the producers and what is it delivering in, in
9:13
welfare and well-being to the animals.
9:17
So in essence, what therapies is, it's basically an anxiolytic
9:22
medication for, for cow and for pigs.
9:26
What it does is just like an anxiety medication for people.
9:30
What therapies is doing is basically decreasing the way
9:35
that a part of the brain called the the hypothalamus reacts to
9:39
threat information. So as you know, cattle are prey
9:44
species and they're wired to survey the environment to look
9:49
for threatening information, you know, and, and there are things
9:54
that we need to do to cattle that are going to be inevitably
9:56
very stressful. And let's look at waning as an
10:00
example, right. So you wank the calves out of
10:02
the cows. There is re socialization that
10:05
happens. There's the absence of mum and
10:09
there's a lot of drama and then there's transportation and then
10:12
there's regrouping. So we're about to embark and a
10:19
century old phenomenon that happens in the US, that is the
10:23
cattle run, right, That all the calves are going to be weaned
10:28
all over the country, transported from corner to
10:31
corner. And then unfortunately, a lot of
10:34
those cattle are going to get sick and a lot of them are going
10:36
to die. And the root cause of these
10:39
health crisis that happens around fall with the cattle run
10:44
is stress. So all the stress that is
10:47
associated with waning transport and commingling, animals
10:51
arriving in the stalker facility, animals arriving in
10:54
the feed lot, their brains are going, I'm in trouble.
10:58
I'm in trouble. They're they're basically saying
11:01
I need to get ready for the worst case scenario.
11:05
And the way in that message is then translated that lizard
11:10
brain, that primitive brain that is hypothalamus that makes a
11:15
bunch of changes in their bodies.
11:17
They're going to go from thriving, which they were on
11:20
their back in the ranch with their mums, to surviving.
11:24
And that shift from thriving to surviving will cause a lot of
11:28
changes in the immune system, your metabolism that will make
11:32
them sick and will make them less productive.
11:37
So just keep in mind that when when they're stressed to that
11:40
level, their only priority is survival.
11:44
You want, you need to survive the moment.
11:47
So the immune system is not important when you're afraid of
11:54
being eaten by a tiger or when you're afraid that humans are
11:58
going to kill you, when you're afraid of going down the highway
12:02
75 miles an hour. Like the immune system is
12:06
secondary. So cortisol, when it's released
12:09
in the body of these animals, shuts down immune function
12:13
because it's not needed. Now, I've got other priorities I
12:16
need to survive the trouble, the pickle that I'm on right now.
12:19
And the immune system is not part of that priority.
12:24
But the truth is that being afraid of a truck, being afraid
12:29
of people, being afraid of each other, that does not lead to
12:33
better survival. On the contrary, they should be
12:36
afraid of viruses and bacteria, and they should be, you know,
12:42
focusing on not getting sick. But they don't know better,
12:47
right? So what therapies does is
12:51
minimize the activation that is it started in the hypothalamus.
12:56
Basically it's an anxiety medication.
12:59
You're going to be exposed to those stressors no matter what.
13:02
But if you treat them with therapies, you're going to
13:05
decrease, mitigate, minimize the activation of that hypothalamic
13:11
between Terry adrenal axis, which leads to the release of
13:14
cortisol and adrenaline. And by reducing cortisol, which
13:18
by the way, multiple studies indicate that we reduce cortisol
13:22
release from 5055 zero percent to 75% on this high stress
13:28
animals, we minimize the negative impact the cortisol has
13:32
on the immune system in the, in the metabolism.
13:35
So inevitably, if they're not as stressed, if they're not under
13:38
the effect of cortisol, their immune systems are going to
13:41
function better, they're going to behave better.
13:44
So when they arrive in their end destination, you're going to go
13:46
to feed, they're going to drink water, and they're going to be
13:49
much more prepared to fight the challenges.
13:53
The real challenges which is, you know, bovine respiratory
13:58
syncytial virus, which is BVDIBR, mehima, hemolytic
14:03
histophilus, somini, Mycoplasma Bovis.
14:06
These are the real threats and therapist prepares them by
14:10
giving them the the ability to maintain a functional immune
14:15
system during this challenging period of their lives.
14:17
Not only that, but because stress subtracts a lot from
14:22
decrease in dry matter intake, subtracts performance because
14:26
they're not eating as much, but they're also breaking down your
14:30
body reserves when you're under stress.
14:33
So by cutting that off, you're going to allow those animals to
14:36
eat more, gain more weight, right?
14:39
Do what we want them to do, which is become healthy,
14:42
productive animals that are going to return a profit in the
14:46
end of the day to the producer. Very long answer to your
14:51
question, Lori. No, I love it and I find it
14:55
absolutely fascinating. And it's so cool to be able to
14:59
like have a conversation like this and be able to tie it back
15:03
to like the human aspect of it too, because how that functions
15:07
in a cow and how it functions in a human is very, very similar.
15:12
And so it's so fun to be able to sit here and just like compare
15:15
the two and be able to hear the science behind it and the fact
15:19
that like this feels like an obvious answer, but this is such
15:23
a new product as well and something that is still being
15:27
adopted into the cattle industry and everything like that.
15:31
Can you break down and explain a little bit more of like some of
15:35
the real world results that you guys have been seeing with
15:39
therapies and just like the ROI on it and just like the true
15:43
impact that it's kind of had? Yeah.
15:46
So let's go over different uses in the industry, right.
15:50
So let's start with you're weaning your calves in your
15:54
ranch. You're basically preconditioning
15:56
your calves. In the South, we call that
15:57
preconditioning. And the rest of the country is
15:59
just weaning you're, you're weaning your own calves.
16:02
We have done several studies and one very interesting 1 is just
16:06
finishing Alberta, Canada that looked at behavior and weight
16:10
gain. The other studies have looked at
16:12
weight gain and health. So you're going to win your
16:15
calves in the ranch and then you're going to treat them with
16:19
therapies. What are the benefits?
16:21
Well, win and treat them with therapies.
16:23
You're going to have animals are going to be much quieter.
16:26
Oh, swinging. They're not going to walk the
16:28
fence as much. They're not going to raise as
16:30
much dust. They're not not going to ball as
16:33
much, which the wives are going to appreciate that because
16:37
usually you win the calves in the in the pasture right behind
16:40
the house. What they will do is they'll go
16:44
to feed bunk faster and eat, they'll go to water and drink
16:47
and you're going to gain more weight.
16:49
So the results of the trials are unequivocal.
16:53
They usually a wing calf will lose between 5 and 10% of their
16:57
body weight in seven days post wing.
16:59
They shrink because of stress. They don't drink, they don't
17:03
eat, they shrink the therapies barely loses any weight in that
17:06
first week and then they start gaining weight very fast too.
17:11
So if you're weaning A calf and then selling that calf 45 to 60
17:17
days after weaning, which the industry really should do
17:21
because you know, if you're selling calves is is all about
17:25
building a reputation and reputation pays.
17:29
When you have a reputation of selling good calves, people are
17:32
going to pay more for your calves.
17:34
And if you wean your own calves, you're going to have a
17:36
reputation of selling good calves because they are going to
17:39
be better because they're not as stressed.
17:42
So what is in it for you? Therapies cost about $3 to be
17:48
used at wing per calf. And what is the return?
17:52
It's 15 to 25 lbs of live weight, of actual live weight.
17:59
So you're set. If your calves are £500, let's
18:02
say you're getting 4 bucks per pound.
18:06
And let's look at the lower lav, right?
18:09
It's between 15 and 25 S. The worst case scenario, your
18:13
calves are going to be 15 lbs heavier. 15 * 4.
18:17
That's 6060 bucks and you spend $3.
18:23
What's the ROI? 1 to 20 for every dollar in
18:27
therapies, it's going to return you $20 in extra live weight.
18:33
Remember, we're selling live weights, right?
18:36
These cabs are going to get paid on on live weight.
18:38
So that's the worst case scenario.
18:39
What's the best case scenario is 1 to 40?
18:42
Let's say if your cabs gain 25 lbs more, that's a 1 to 40 hour
18:46
ROI. So that's an incredibly
18:48
profitable intervention, really well researched.
18:51
And if you're weaning your cabs without therapies, you're
18:53
leaving a lot of money on the table, plus a lot of headaches,
18:57
right? Broken fences, bawling, cabs,
19:00
walking around. Let's look at a different
19:02
situation. Now we have 2 situations to
19:05
consider. These calves are going to go
19:09
weaned or not weaned. They're usually going to go
19:12
either to a feed lot, a grow yard, a stalker, a backgrounder.
19:16
And then we also evaluated treating those animals on a
19:19
rifle. Let's say I'm a stalker and I
19:22
buy sale barn calves. Most of these calves are going
19:25
to be what we call ball orders. They're going to be non wing
19:28
calves. When when you get them to your
19:30
facility, we're going to split them into treated with therapies
19:34
and not treated therapies. This research has been done.
19:37
It's published in Journal of Animal Science and actually have
19:39
several articles that have been published.
19:42
And this scenario is even more profitable because now those
19:49
calves are going to die, right? You're going to lose between 2%
19:52
and 10% of those caps depending on the risk level on those caps.
19:57
So when we did trials with the highest risk cattle that we
20:01
could find, these were SE intact, unweaned bulls.
20:08
There were 400. Pounds and bought from the Deep
20:11
South and then transported to College Station and then they
20:15
were split into groups. Half received therapies, half
20:18
did not receive therapies. What were the benefits?
20:21
Well, we reduced mortality rate by 75%.
20:26
So what happens is when you get there and you get treated,
20:29
cortisol levels are lower. They go to feed, they go to
20:32
water, their immune systems are better, they're going to deal
20:36
with the the disease problems a lot better.
20:39
And in this particular trial, 10% of the control calves died
20:44
and only 1.66% of the treated cattle died.
20:49
So think about this, right? So if you're buying calves right
20:53
now, £400 * 4.5, it'll be $1800 per calf that you lost.
20:59
You can't afford to lose many of these caps, right?
21:02
So, and we saved seven of these for every 100 treated, that's
21:05
$12,000, twelve point $6000 per hundred treated.
21:10
And again, it costs $300 to to treat them.
21:14
So on divided by 300 on every hundred, that's a 1 to 42 ROI.
21:20
So again, the cost of therapies is insignificant.
21:28
When you look at the benefit and this is just looking at
21:31
mortality, you have fewer animals that got sick.
21:33
We have fewer animals that became chronics.
21:35
We have you have more average daily gain.
21:38
We follow these animals all the way to the packing plant and
21:41
they were 25 lbs heavier live weight before they were shipped
21:45
to the the packing plant. So when you look at the entire
21:49
life of these animals, the the, the economic benefit is, is
21:52
incredible. We also have another use, which
21:56
is when cattle when earlings. So these are have your steers
22:03
that have been backgrounded, castrated, they're low risk, but
22:07
usually you don't lose those animals at all.
22:09
And they're arriving in the feedlots the, the finishing
22:11
yards, 80% of the cattle that they buy, they, they, they buy
22:16
Earlings that low risk out and that we wanted it to prove to
22:21
the finishing feedlots that therapies is a great
22:25
intervention. So we did a trial with Texas A&M
22:29
in bushland near Amarillo and half of the animals received
22:33
therapies when they arrived in the seed lot.
22:35
They were £900 stews when they got there and again when they
22:38
were replanted at 1200 lbs. They were fed for 138 days, both
22:44
the treated and the controls. In the end, the treated animals
22:48
were 25 lbs heavier live weights were 16 lbs of hot carcass
22:53
weights. Increase in the treated animals.
22:56
They had significantly more marbling, significantly more
23:00
yield grade, higher yield grade and 10 percentage point increase
23:05
in the number of choice plus carcasses.
23:08
So therapies increased intake, increased weight gain, increase
23:14
carcass weight and increase carcass quality.
23:17
So again the ROI and that is 1 to 15 because we have $6 in
23:23
those cattle, 3 on arrival, 3 ring plants.
23:26
So this is the beef calves right going out of the range, staying
23:30
in the range and then arriving in a stalker or going into a
23:32
finish yard. Those uses are all very well
23:35
researched. And this is where most of the
23:37
sales of therapies which this year again we're going to sell
23:40
15,000,000 dozes of therapies this year.
23:43
Most of those doses are going into those industry, the
23:47
ranching stalker backgrounding and feed lot industry, the feed
23:51
lot industry, our sales into the feed lot industry this year has
23:55
grown 400% compared to last year.
23:58
Yeah, it's pretty incredible. Now there are other minor uses
24:01
that we can consider, right. So one of them is I'm not going
24:06
to wean my cats. I don't have the space, I don't
24:08
have the facilities. I'm just going to strip and ship
24:12
and they're going to go to a sale bar.
24:15
Well, you should use therapies on those caps too, and I will
24:18
explain you why. If you take the caps out of
24:21
their mums and put them directly into a trailer and transport
24:24
them, even if it's a short haul, let's say 3-4 hours into a sail
24:29
barn, they're going to shrink. And they will shrink because
24:33
adrenaline and cortisol accelerate GI tract movements.
24:38
So they want to empty your guts because the blood flows away
24:43
from the GI tract and and the empty gut is less likely to kill
24:47
an animal with a septic shocks. It's very common that you know,
24:54
that's just a consequence of adrenaline.
24:56
They will defecate more and that's why your trailer got so
25:00
dirty even in a in a short haul is because those animals are
25:04
under a lot of stress. But that is money that is
25:08
falling right through the cracks of that trailer because if you
25:13
can keep the animals from shrinking, you're going to get
25:17
paid in the end. And we have done trials in short
25:20
hauls, which most of the shrinking is adrenaline related
25:25
up to five hours, six hours of transportation.
25:28
They will shrink 5% if they're not treated with therapies and
25:34
3% if they're treated with therapies.
25:37
So we're basically seeing that two percentage point decrease in
25:40
shrinkage. So if you're transporting £500
25:43
cabs times .02, that's 10 lbs of live weight that you're going to
25:51
get on those cabs. Again, if you get 4 bucks per
25:55
pound, that's $40.00 for a $3 investment.
25:58
So that again is a 1 to 13 hour Watt.
26:01
So even the cabs that you think, well, I don't have anything to
26:05
gain because I'm already going to sell them, you should rethink
26:08
that because those animals are going to give you payback on
26:12
less shrinkage during that transportation period.
26:15
Another thing that is interesting, Lauren, is we have
26:20
to use the technology because the technology pays and that I,
26:24
I don't have no problem with that.
26:25
We every research that we do, we try to demonstrate a return to
26:30
the producer, but the industry gains.
26:35
If you treat those cattle right, you're going to gain your
26:38
paycheck on the extra 10 pounds, 20 lbs, whatever.
26:41
But the buyer is going to get an animal that is less stressed
26:46
when it arrives in the feed lot. It's going to surprise the
26:50
buyer, say, wow, these cattle are great, they're doing great.
26:54
I've never seen cattle go to feed so fast.
26:57
I've never seen cattle go to water so fast.
26:59
You're not getting it sick. That is reputation building
27:03
right there. So people that have a good
27:07
reputation in the cattle industry get paid better.
27:10
That's a fact. Feed lot owners and managers and
27:14
operators. They know their clients, they
27:18
know their buyers, they know the people that are selling cattle
27:21
to them and they'll pay better money to people that provide
27:25
them with better Cal Believe me, they will.
27:27
So if you do that next year, you're going to get, you know,
27:31
people are going to be better for your cat or you're going to
27:33
get a phone call and say, you know, we did great with your
27:36
cattle last year, let's do it again and I'll pay you better,
27:39
you know, a little bit above market price for the Cal that
27:42
you that you're providing. Yeah, it's, it's so fascinating.
27:47
I could sit here and listen to you talk about the science and
27:51
everything about this product all day long and just be
27:54
enamored by it. It's it's just so cool what you
27:57
guys have done in the industry and what you're continuing to
28:00
do. What's next?
28:01
What what's kind of down the line for you guys?
28:04
You've talked a little bit more about the R&D facility you've
28:07
got in College Station, just other things you're doing there.
28:09
What's what's down the line for you guys?
28:12
Well, we have a pipeline of technologies they're working on
28:16
from vaccines to immune modulators to products that will
28:21
aid in in reproduction, fertility.
28:24
That is, you know, long term development plans that that we
28:28
have and development projects that we have.
28:32
And on a commercial side, you know, therapies is still a baby.
28:38
It's not even a toddler yet. It is a baby.
28:42
So if you think about the potential for this technology,
28:45
we haven't really scratched the surface yet.
28:48
So we have a lot to do with therapies in the beef industry,
28:53
in the cow calf industry and feed lots in the dairy industry.
28:56
We're getting fantastic data now on the use of product in
29:01
postpartum cows, Cabs, dry cows and so on.
29:05
And the swine industry is the same thing.
29:08
We're just getting started. So we're excited for the future,
29:12
both the future of the therapies platform as a technology, we
29:15
think that we can do exponentially better than we're
29:19
doing today. I think the industry still have
29:22
not understood or they're, they haven't really stimulated what
29:30
therapies delivers because the rate of fuse is not nearly as as
29:35
high as it should be. We're growing and I'm happy with
29:38
growth and I always, you should bet ourselves in the in the back
29:41
and say we're doing a decent job propagating the the technology.
29:48
But I know the potential of the technology and that's what keeps
29:51
me working hard, motivated and on my toes really, because I
29:56
know that this technology has a lot to deliver and that we
30:00
should do a lot more for it. Wonderful, wonderful.
30:04
Rodrigo, as we round out the podcast, is there anything else
30:07
that you would like to leave with our audience today?
30:11
No, just I'm very grateful to be able to be part of this amazing
30:16
industry. I tell people that cattlemen are
30:19
the best people there is around and there's something
30:23
incredible. You know, I'm again, I'm going
30:25
to be in four different countries visiting with cattle
30:27
people in the next three weeks. And it doesn't matter if they're
30:31
in Mongolia and Northern China, Inner Mongolia or Japan or
30:37
Brazil or the US, they're all amazing people.
30:40
And that's the, the joy of my careers, be able to interact
30:45
with gentlemen. And I'm very grateful to be able
30:47
to participate in that industry with this product.
30:50
And just looking forward to continuing to work and and bring
30:54
innovations and technologies to to help them do their jobs,
30:58
which is very important for all of us.
31:02
Yes, wonderful, Rodrigo. Well, thank you so much for your
31:05
time today coming on and sharing just your wealth of knowledge
31:08
that you have and sharing a little bit more.
31:10
And I am going to make a plug if you guys to our listeners out
31:13
there, I'm going to have a link, link down below to a video that
31:17
shows like what Rodrigo was talking about with the
31:20
comparison between the lots that have been treated and haven't
31:24
been treated and how they are reacting just live.
31:27
The videos are fascinating that they have on the impact on this
31:32
product and I think that that is the best way for you to actually
31:35
see like the real world example of hey, this this pen has been
31:39
treated this pen hasn't and seeing the direct comparison of
31:43
how they're reacting to water if they're running fence lines,
31:46
what they're like what they're doing, cuz 1 pen is frankly
31:48
laying down and resting and the other one is bawling and an
31:52
absolute mess. So I'll have that link down
31:53
below for you guys to go check out as well because I will
31:57
remember that video for the rest of my life.
31:58
It is it is so fascinating. So I'll have that link down
32:01
below for all of you guys and I will have all of the other
32:03
therapies links linked down below if you guys just want to
32:05
learn more about the science behind this amazing product.
32:09
I will have all of that down below for you guys to check out.
32:11
And as always, thank you so much for listening and we will see
32:15
you all tomorrow on another episode.
32:17
Have a good one y'all.