AI and Gamification Turn Fitness Into Big Business
As Dubai Fitness Challenge puts the spotlight on active lifestyles, the fitness industry is seeing growing investment in technology and personalised training. Hero’s Journey is bringing a 20,000-square-foot, tech-powered fitness studio to Al Quoz by the end of 2026, combining AI-driven training, gamification and expert coaching.Joining us is Miras Ibraimov, UAE Operations Founder and Master Franchisee of Hero’s Journey, to discuss Dubai’s fitness business boom and the future of technology-driven gyms.
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