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Cross-Border Strategies for Thriving in Direct Selling Industries

Expanding to international markets is not that simple just as it sounds. There are a lot of factors to be considered. Over expansion of your business often leads to lose business into old and the existing markets itself. The markets should be categorized into four.

Beachhead twins

Community-powered markets

Tech-savvy markets

Complex markets

When expanding to the international markets, the direct sales entrepreneurs should set practical expectations on your ROI.

Expected-to ROI =

(Expected Contribution in dollars × Survival curve) − (Run-rate OpEx + One-time setup) /(One-time setup + Working…

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