Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How Mere Exposure Makes You Like Ads More Each Time
In this episode of Marketing Psychology, Lucas and Luna explore the mere-exposure effect, the psychological phenomenon where repeated encounters with a brand or message increase liking, even if you don't consciously notice. They anchor the discussion with Robert Zajonc's classic 1968 study, where participants preferred nonsense syllables they had seen more often, and connect it to modern marketing tactics—from Coca-Cola's relentless TV ads to retargeting banners that follow you around the web. But they also reveal the dark side: overexposure can lead to wearout and irritation…
The skinny
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