Debra Michals, "She's the Boss: The Rise of Women’s Entrepreneurship since World War II" (Rutgers UP, 2025)

New Books in American Studies · Sep 25, 2025 · 41m

In the years after World War II, as women were being pushed from wartime jobs for returning soldiers, government and business leaders—and women themselves—saw small business ownership as a viable economic solution. In just five years, US women owned nearly a million of the nation’s businesses. In the decades since, women have moved increasingly into business ownership, often outpacing male start-ups so that today, they own more than fourteen million businesses, 40 percent of all US companies. She's the Boss: The Rise of Women’s Entrepreneurship since World War II (Rutgers UP, 2025) by Dr…