Latest / The Foundr Podcast with Nathan Chan
646: How Jesse Built A $450K/Year Brand Whilst Still Working in the Mines
Most people with a full-time job, 14-hour shifts, and zero business experience don't start a brand — Jesse did, and he's closing in on half a million dollars a year to prove it.
After 16 years working in the mining industry, Jesse knew the gear handed to workers on site was genuinely not fit for purpose. So he did something about it, building Wolf Workwear — durable, functional workwear for heavy industries — one hour at a time between fly-in, fly-out shifts. He still hasn't quit his day job. He's doing it anyway.
In this episode, Jesse gets brutally honest about what those first two and a…
The skinny
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