Latest / Retail Media Breakfast Club
Writing Into the Void: How I Built Authority in Retail Media (From Zero to 28K Followers)
Today I’m taking you behind the scenes of something I don’t talk about enough: what it really feels like to start over, even after years of experience. From launching a brand-new Instagram account @retailmediabreakfastclub with barely any followers, to reflecting on my early days writing “into the void,” I share the uncomfortable truth about building content, credibility, and confidence in public.
I also dig into the process that’s helped me generate ideas consistently, navigate mistakes, and find my voice in a fast-moving industry like retail media. If you’ve ever struggled with imposter…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.